Being Useful To Your Audience Doesn’t Require A Big Budget Or Fancy Tools, presented by Kevin Mullett, director of visibility and social media for MarketSnare, at #SocialPro Las Vegas November 19th, 2015

Remember, being useful to your audience isn’t a trick or a trend and doesn’t require fancy tools or a big budget. Now enjoy over 170 tools to help with your social media marketing.

• http://twitter.com/kmullett• http://kevinmullett.com• http://marketsnare.com

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Tools must solve problems, create efficiency, improve workflow, accelerate growth and enhance capabilities to achieve your goals.

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Social Media is Free to Use, Not Free to Do.

Wind is free, building and maintaining windmills is not.So, you should leverage tools that make you more efficient and expand your capabilities, yes, even if you need to pay for them.

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Sometimes bosses won’t give us the tools we think we need to get things done, but let’s face it, we probably don’t need a Lamborghini to get to the airport. Either way, since I don’t know what your budget is most of these tools, with a few exceptions, will be free or reasonably inexpensive.

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(8) Tools: Who are you and what do you need? Things I don’t know about you: Your budget, your workflow, desired outcomes and goals, your, current struggles or directives, competence.

Competence throws some people off, but let’s face it, some of us are IFTTT folks and some of us are GitHub folks.

• IFTTT• Zapier (freemium, $20+/mo)• Ecquire ($20+/mo)• CloudWork (formerly TarPipe, freemium, $10+/mo)• Mitra – Free connect apps like gmail, basecamp, trello, mailchimp, stripe, etc

together for automated actions.• bip.io – freemium web automation, with drag, drop and connect interface. (part

of wot.io)• Hoist.io – Trigger code on events in web services• Blockspring – Free web service access (in, twitter, amazon, instagram, GA,

etc.) from Google Sheets or Excel.

Not pictured:• Dexter (rundexter.com)

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(18) Tools: I also didn’t want to just repeat all the normal tools everyone already talks about, so let’s start with some tools to help you when you are in a tough spot. • WhatTheFont – • Tweet2Cite – Citations formatted from Tweets for MLA, APA, and Wikipedia. (Free)• Cloudo – Free Chrome extension to search and organize from multiple cloud services• Notepad++ - Free power text editor• Hemingway –• Grammarly – Grammar, spelling, plagiarism checker, vocabulistic enhancements• CloudConvert – Convert files (Free)• Convert.Files – Convert files (Free)• Convertico – png to ico / ico to png conversion• Vector Magic – convert bitmap (raster) images to vector. (Freemium, $8/mo or $295 desktop)• ZamZar – File conversion• WeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download.• Balloon.io – A free drop box for your Dropbox, allow people to drop files to you• jolicloud – Connect all your cloud storage services. (Freemium, 5/mo euro)• Builtwith• Wappalyzer• Ghostery• Ninite – Install and update apps, auto rejecting crap, all in one go!

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(6) Tools: I know this is about social media, but please help your fellow marketers out by being consistent with N.A.P. info on IYPs! It wasn’t difficult for businesses to manage how they appeared when it only appeared where they could easily see it.

Yext, Nuestar, Moz, Axiom, UBL, etcCitations

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(15) Tools: Maybe you’re being too subtle. Here are some tools for creating landing pages and to help build your email marketing campaigns.

• CircuPress – Freemium (100 emails/mo) simple email service for WordPress (Doug Karr)• Delivra – Email marketing starting at $100/mo• Email Extractor Lite - Extract email addresses from any text with this free utility. Simply copy, paste and start extracting.• Anymail Finder – Find people’s email. (Web and Chrome extension)• Email Hunter – Find people’s email. (Web and Chrome extension)• VoilaNorbert Massive Search and Voilanorbert search – Find people’s email single, .csv ($), API ($).• Optinmonster – email optin tool starting at $49/mo• 22 Social – Facebook Fan Page landing page video embed starting at $29/mo (Mari uses)• Leadin – Freemium email optin popups and header overlay bars• Leadpages – Landing page starting at $25/mo• inviter – Video invitation/Marketing landing page tool starting at $10/event up to 50 contacts• LinkPlug – Create a top bar with a call to action for social shares. (Freemium, $5+/mo)• Hello Bar – Top message overlay bar. (Free)• Sidekick – Freemium (200 emails/mo) who opens, clicks, schedule, data enrichment, • Calendly – Freemium Google Calendar/Office 365 scheduling• Doodle – Freemium scheduling/meeting maker

Not pictured:• Datanyze has a free plugin to find email addresses

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(14) Tools: Your client facing staff should be able to provide persona insight, but here are some tools for doing some research of your own. It’s time to get serious about data enrichment.

• Contactually – CRM/Contacts (starting at $29/user/mo) • FullContact – Contacts, dedupe, data enrichment• MineMyMail – Extract all emails addresses, add profile pics, social, gravatar, twitter, • Social Data Hub in Google Analytics -• Reachable – (no pricing) Discovers and scores the maze of relationships among people and among companies• Datanyze – Feemium email finder, Data enrichment, comp (pricing?) • Riffle by Crowdriff – Free Chrome data enrichment extension• Towerdata formerly Rapleaf – Starting at .01/email for email/audience information, data enrichment, intelligence, data

hygiene • Rapportive by LinkedIn – Free data enrichment in Gmail • salesforceIQ – iOS, Android, Chrome ext, Data enrichment, relationship intelligence starting at $25/user/mo (formerly

RelateIQ)• MailChimp – SocialPro add-on starts at $1/mo.• Linkedin Connected iOS app (formerly Contacts and Connect HQ – Contact management with social tie-in. Facebook,

Twitter, Gmail, Yahoo, Google Voice, Evernote, TripIt, MailChimp, Constant Contact, Aweber, CSV import, Address books and Calendars. Sidekick – profiles in gmail, outlook, and apple mail, see who opens your email and one what type of device, schedule emails

Depricated:• http://ming.ly/ - freemium, unlimited $9.99/mo.

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(1) Duplicate tool - Enriching data isn’t stalking, right?

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(15) Broadcast Platforms

Go live and stream your knowledge, join a community, or archive you conversations.

Not going to even get into LMSs and SCORM compliant elearning.

• Present.me – Video presentation while displaying your slides. Starting at $85/mo.• Live Ninja – Browse, buy, and sell knowledge through live video.• Google Helpouts – • Google+ Hangouts –• Blab.im - • Periscope – Free, mobile• Meerkat – Free, mobile• Spreecast – • linqto – First 30 days are free and only $8 per month thereafter. • justin.tv –• Ustream – Freemium• livestream – Freemium, iOS GoPro app to stream live!• bambuser – Free for personal, paid for business• Patreon – • udemy – Sell online courses• Younow – • Skype –

Not pictured• Tinychat – WARNING! May be NSFW.

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(13) Tools that work with video platforms.

• SpeakerText – Video transcription service ($2/min)• Speechpad – Video transcription service ($1/min)• Aegisub – A free cross-platform open source subtitle maker• CuePrompter – Free (dead simple) teleprompter autocue tool• Autocue – Free (dead simple) teleprompter• Xsplit – Freemium, $5, $9/mo. • NCH ScreenStream – Free screen broadcasting• CamTwist Studio – (Mac) Free video broadcast/production tool• ManyCam – Freemium video broadcast/production tool• StreamPro – Free, Twitch tool for overlays, donations, alerts, polls, chat, graphics, labels, etc• Open Broadcaster Software – Free open source broadcast/recording tool• BoinxTV – $499 Mac video broadcast/production tool• SparkoCam – DSLR as a webcam, broadcast/production tool starting at $50.

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(18) Tools for screen capture and editing of video

• TechSmith Screencast.com – Share directly to Facebook, Twitter, etc• TechSmith Snagit – ($50) Image and video capture• TechSmith Jing – free screen recording tool• screenr – free screen recording tool• Fraps – free screen recording tool• CamStudio – free screen recording tool• Screencast O matic – free screen recording tool• FastStone – Free (for personal use) screen recording tool• 123Apps – Free Audio & Video tools• iMovie – (Mac/iOS) movie editor• WeVideo – Freemium Google Chrome Ext, Android, & iOS video editor, works with Google Drive• Telestream – ScreenFlow ($99), Wirecast (starting at $495), etc.• Techsmith Camtasia Studio – Screen recording and editing

• Filmora – PC/Mac video editor starting at $29.99• Atomi ActivePresenter– Free (non-com) screen capture, SCORM, starting at $199• Microsoft HyperLapse – Hyperlapse tool $50• Screencastify – Freemium screen recording via Chrome and Chromebooks.• Voila – Mac screen capture Student $20, Single user $30

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(13) Tools for various video tasks

• Recordit – Freemium screencap to Gif (hosted no deleting) w/Twitter support.• Gyazo GIF – Free cross platform & iOS screencap to GIF/Vid (hosted)• AppDemoStore – Freemium (ads) interactive multi-platform app demo tool• Breakout Room – Freemium Instant chat, video, and screen sharing with website visitors. • wideo – Explainer video tool starting at $9/mo• GoAnimate – Explainer type animated video production starting at $39/mo• VideoMakerFX – Cheesy squeeze page for $67? video explainer/editor tool.• MeerkatStats –free analytics for your broadcasts & leaderboard• Katch – Free Meerkat and Periscope tool• q&a – iOS App for hosting video question and answer session• Screenhero – Slack collaborative screen sharing tool• Vzaar – video hosting for businesses starting at $20/mo

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(12) Tools + 2 resourcesThough you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well.

Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day.

• http://www.kevinmullett.com/in-search-of-stock-photography/• http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/

• http://www.picscout.com/solutions/search/ - Search by image tool (Free)• http://picscout.com/imageexchange/home - Scroll down to the Firefox and Chrome message (Free)• http://www.tineye.com/ - Reverse image lookup. (Free)• https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkk (Free)• https://www.google.com/imghp - Reverse image lookup. Google Search by Image (Free)• http://metapicz.com/ - exif/meta viewer for photos• Plaghunter – Freemium (5 images/mo) image monitoring• RevIMG – Free reverse image search tool• Pixsy – Success fee based service to find and fight image theft • Image Raider – freemium reverse image search tool• Karma Decay – Reddit reverse image finder• ImgOps – Multi-site reverse image finder

• Not pictured• Multi-service image search - http://iqdb.org/ very specialized to anime, wallpapers, game images etc.• Sysomos – Image monitoring for brand/logos $$$?

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(7) Tools for detecting or searching for platiarism

Important for ecommerce, social posts, and local SEO, let’s check for duplicate content. And these tools can be used for online reputation management (ORM).• Copyscape – Check via URL to see other sites with similar content and the percentage. Checks ALL copy on page,

including links.• Plag Spotter – Online duplicate content checking, from url, but appears to only consider body copy.• plagium – Check via text, URL, for news, or social (beta). If you create an account you can review old searches and set

up alerts.• CopyGator – Check to see if your RSS feeds are getting ripped off, by other feeds.• Plagiarisma.Net – Check by URL, Past text, or upload file. Also has browser extensions, an Android app, and Windows

software.• Google Operator allintext – put in a long string to return matches• Grammarly – Grammar, spelling, plagiarism checker, vocabulistic enhancements

Not Shown:• http://smallseotools.com/plagiarism-checker• http://training.seobook.com/duplicate-content-checker• http://www.seomastering.com/similar-text-checker.php• http://unique.cloxy.net/

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(24) Tools for discovering content and influencers

Content curation is an important part of building relationships, creating a channel that isn’t US focused, and more importantly delivering value to your audience. Be careful to avoid packratious egotitious. The goal is to grab what you need, and that includes what you can give away to build audience, attention, and authority. Keep in mind some tools will give you full access to historical data from source like DataSift and Gnip, while others will be limited by API limits.

• Swayy – Freemium: Pulls trending content from your social accounts, by source and keywords. Sends emails. Provides some analytics. Starts at $9/mo for Pro. • Potluck – (Acquired by Facebook) Content conversation sharing platform.• Inbound.org – Content karma/voting and discovery platform.• Beatrix – Tool to assist in the discovery of content to build a weekly social media plan. Starting at $29/mo• Scoop.it – Follow peoples links/posts.• Flipboard – Follow magazines that are generally subject focused.• Cloze – Keep up with important contacts and the content they share.• Circulate.it – Team sharing and discovery.• Buzzsumo – Newer beta: Identify shared links (by topic or domain) and influencers from G+ shares, FB Likes, IN shares, T shares. See total shares, who’s sharing, and reshare!• Klout – No, not for the score, for the new curation and scheduling capabilities.• Buffer – They now show what your network is talking about.• Newsle – Show hot content by Facebook friends, friends of friends, everyone, LinkedIn or email contacts. Sort by recent or interesting.• NewsMix – You specify sources (people, lists, etc) from platforms like Twitter (usernames/lists), Facebook (pages), Pinterest (username/board).• Authorityspy – Influencer marketing search and scoring• ContentGems – Find content by interests, via curated sources starting at $27 one time run, $47+17/mo• Postris – Visual! Customize your dashboard according to your interests and favorite topics and get your daily updates from leading publications and social networks.• Bundle Post – (not free) combination curation and posting tool• Babbly - Free• Rivaliq – Social analytics with a competitive analysis, content and influencer discovery component. ($200+/mo)• SumoMe Discover – Karma point sharing of content• inkybee – Blogger outreach and influencer marketing starting at $79/mo• Klear – Freemium social analytics and influencer marketing• Nuzzel – Free news from friends tool• Little Bird – Influencer discovery, engage, measure, starting at $$?

Not pictured:• MeerkatStats – Broadcast leaderboard• Scoopinion• Followerwonk - Freemium• Manageflitter• Uprise.io – Research, analysis, outreach, etc for influencer marketing starting at $49/mo• Trendspottr Signal - $199/mo

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(11) tools to help you organize and optimize your content opportunity.

Consider creating a content opportunity report (COR) before settling on an content (editorial) calendar, because it is important to discuss opportunity, and the value of each one, before committing to the effort to create content for each one.

Stop talking about Editorial Calendars before accessing your monthly, quarterly, and yearly known opportunity.

Let’s do an EPIC Content Audit - do they have any viral or useful content that will draw sticky visits, social shares, and backlinks that isn't over the top promotional? If the boss is there, he is hearing that this is important.  If the in-house is there, he is glad to hear someone reinforcing the need.

• Days of the Year – where you go to investigate odd holidays and content opportunities.• Holiday Insights – Another site for finding absurd or abnormal holidays. (Today is Absurdity Day)• GatherContent – Get content from your clients. (Freemium, $49+/mo)• InboundWriter – Freemium (still?) Content ideas and traffic prediction tool starting at $40/mo?• DIVVY HQ – (starting at $25/user/mo)• CoSchedule – Editorial calendar and scheduling. Watch settings. ($10/mo)• Kapost – Editorial calendar, publishing to social. (starting at $2k/mo)• Smaply – Visualize the customer journey, and optimize for personas. (starting at 25 EUR/mo)• Edit Flow – Calendar plugin for WordPress – (Free)• Content Opportunity Report - http://bit.ly/1wG5xuj• Editorial Calendar Plugin for WordPress – (Free)

Not listed/pictured: • Complete Guide to Personas by Kevan Lee over on the buffer app blog. - http://bit.ly/1eG1t3J • Editorial Calendars by Pam Moore - http://bit.ly/1jFr7dd • Editorial Calendars by Jamie Griffiths - http://bit.ly/1jFrzbo.

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Content marketing isn’t just blogging, we already have a name for that, it’s called blogging. Think bigger! The Lego Movie is an excellent example of content marketing. The goal was for you to watch what could be called an entertaining 100 minute toy commercial. Content marketing is disguised promotion that has perceived value. And often the end product is unique from the companies regular products or services.

A few of my favorite examples are: The LEGO Movie, Property Brothers, and Diners, Drive-Ins, and Dives. Maybe even Third Door Media? And of course The John Deere Furrow (1897). Google? Most book authors? What are you giving away of value to get clients? The LEGO Movie is pretty far from, just a blog post.

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You just watched our

100 minute toy commercial.

This really isn’t as hard to figure out as many make it out to be. You need to , solve people’s problems, answer their questions, evoke emotion and entertain them. Sure that takes effort, creativity, and some thought, but you don’t need fancy tools or a big budget to do that.

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Bonus Slide (13) Tools 1 dupe on how to scrape data from the web and how to input it back in quickly.

Our line of work lends itself to having to do a lot of research, investigation, reporting, and yes data extraction. Here are some tools to help make that easier. And, let’s not forget that sometimes you also need be able to efficiently fill forms out as well, so here are a few tools for that.• Scrapebox – A discovery engine, BUT you must promise to only use it for good, not evil!• DataMiner – Chrome extension for scraping from web to Excel.• ScraperWiki – Scrape public data.• Scraper – A Google Chrome extension for getting data out of web pages and into spreadsheets.• Scrapy – open source framework for extracting data from websites• import.io – Scrape data and transform it into something usable.• Link grabber – Google Chrome extension that grabs all links from a page.• Table Capture – Google Chrome extension for data mining from tables. Export to clipboard or Google Docs.• WebHarvy – Web scraper to various formats starting at $99 • Linksy.me – email guesser, please use responsibly.• iMacros – Browser automation and data extraction.• LastPass – My password and auto form filling tool of choice. Freemium. Paid for mobile.• RoboForm – Another password tool and form filler.• Kimonolabs – Freemium scrape websites into structured data APIs• Mosenda - $$$? Wesite data scraper

Not Pictured:HTTrack – Copy whole websites.PageNest (formerly Website Stripper) – Copy whole websites.helium – Data extraction software (Starting at $99)

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Bonus slide (12) Tools + a social site for creating, using, and finding magical animated .gifs.

All hail the magical animated .gif.

• Framelapse – Android freemium timelapse tool• gifs – Youtube to .gif with text over and attribution, links (in their system/embed)• Gyazo – Screencap to animated .gif• makeagif – Pic, Youtube, Video, Webcame to gif maker• GIFMaker.me – Free traditional GIF image maker• Giphy – Discover, create, share gifs, compatible with Facebook!.• Giflike – Discover, create, share• gifboom – social community for creating your animated gifs and replying (with comments) to them.• Cinegif – Make very customized animated gifs, like with limited motions, to keep file size small. Starting at $29/mo.• gifyo – social community for creating animated gifs and replying (with gifs) to them.• buffer GIF Mood Board – Discovery and share gifs• imgur – Discover, create, share community• reddit – Yeah, well it’s reddit.

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Go ahead and take the chance on my other tool decks. If you liked this one, odds are you will like my others that include over 100 SEO Tools, over 200 Audio, Video, and Image tools, and more. Click the button, you know you want to.

Slideshare.com/MarketSnare - http://bit.ly/1NsBkKx

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find me on any network you are already participating on and say hello.

ASK ME ABOUT CAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE.

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