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Being There Before the Sale
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Being there BEFORE the Sale. Greg Cangialosi
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This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
Transcript of Being There Before the Sale
Being there BEFORE the Sale.
Greg Cangialosi
Our story…
Our approach….
Found our internal champion(s)
Turned Marketing into a Publishing organization
Turned Marketing into a Publishing organization
Work from an editorial calendar.
Use [enter tool here] as distribution & conversation channel.
Monitor & listen to the conversation
Use social networks to engage & connect.
Use social networks to engage & connect.
Use social networks to engage & connect.
Send frequent email communications.
Experiment, evaluate, adapt.
So, is it working?
424,351 inbound links.
(and growing…)
Social = 22%Social = 22%
Social CRM…The Next Level
…before the sale is marketing.
…at the sale is sales.
…after the sale is service.
BE THERE….
• Social Demographics - Segment users based on social network gender and age information.
• Social Users - Connect with subscribers on popular social networks, including Facebook, Twitter, and LinkedIn to establish a social media strategy quickly.
• Social Influencers - Target popular subscribers with a high number of connections/friends/followers to rapidly build influence.
Some takeaways...
Sales is a by-product
of participation
Avoid the “Kumbaya Effect”
Social is SERIOUS business.
Brands need personality
(people work with people)
It’s about TRUST &
REAL Relationships
Can your brand be social?
The show goes on...
Thank You!
Q&A Greg Cangialosi Connect:
410.230.0061 [email protected] www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory
