Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

21
Being Social: Why Communicating through Social Media is the Rage & How You Can Join In Jill Hurst-Wahl http://tinyurl.com/tacny2010 Sept. 14, 2010

description

Presentation for the Technology Alliance of Central New York on social media (e.g., Facebook, LinkedIn, Twitter, etc.)

Transcript of Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Page 1: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Jill Hurst-Wahl

http://tinyurl.com/tacny2010Sept. 14, 2010

Page 2: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Being Social, http://eNetworking101.blogspot.com

Page 3: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

1876 – Successful bidirectional transmission (telephone)

<1912 – U.S. first radio station

1928 – U.S. first TV station

1945 – Citizen band (CB) radio

1992 – AOL international email gateway

1992 – Short message service (txt msg)

1998 – Google

2003 – LinkedIn

2003 – MySpace

2004 – Facebook

2006 – Twitter

2009 – FourSquare

Shifting to methods that can be carried in our pockets.

Page 5: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

“According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at least 50 text messages a day.”

– Post-Standard

Page 6: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

• 1-to-1

• 1-to-many (broadcast)

• 2-way conversations with colleagues, customers, and those who might become customers

Page 7: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Tools Used by Cisco Study Participants

• Social networking (e.g., Facebook)• Micro-blogging (e.g., Twitter)• Blog• Collaboration portal• Wiki• IM• Video on demand• Virtual world• Teleconferencing

Cisco 2010

Page 8: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Usage by Fortune Global 100

Twitter 65%

Facebook54%

YouTube 50%

RSS 33%

Flowtown, 3/7/10

Page 9: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Why Use Social Media?

• Collecting information (listening)• Engaging the community• Driving web traffic • Win over influencers• Allowing your authentic self to be known

Page 10: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Sphere of Influence

Page 13: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

3 Tools People Want

Page 14: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
Page 15: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Steve Tylock

Page 16: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

Jill Hurst-Wahl

Page 17: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

LinkedIn Groups

• 98 comments…and more coming!

Page 18: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
Page 19: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
Page 20: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

7 Tips for Social Media Success (Cisco)

• Control alienates; conversation activates.• Consistent usage equals consistent

experience.• Technology is the backbone.• Authenticity prevails.• Relevant, concise content remains

imperative.• Sustainable strategies reap rewards.• Survival still traces back to adaption.

Page 21: Being Social: Why Communicating through Social Media is the Rage & How You Can Join In