BEING PUBLISHER
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PUBLISHER . BEING Rami Saad
Transcript of BEING PUBLISHER
PUBLISHER.BEING
Rami Saad
CONTENT
AD
BRANDS.PUBLISHERS TODAY ARE
TheBrand Equity
Source: Nielsen/ inPowered MediaLab study, Jan 2014
PEOPLE RELY ON
TRUSTED CONTENTTO MAKE PURCHASE DECISIONS
TODAY 5 XMORE THAN 5 YEARS AGO
5 years ago Today
THEY’RE LEARNING TO TRUST
THE SOURCENOT
THE PLATFORM
APPS
MEDIA TODAY LIVES ACROSS DEVICESPLATFORMS
HERE’S AN EXAMPLE
7 of the top 10 most powerfulentertainers in the Arab world
5 of the top 10 most followed Arab women on twitter
17 million avg monthly unique viewers
1.1 billion page views
420 million
unique viewers
media views
5 million
20 million
VOD MBC TV Websites Mobile Apps Social Media
THE MBC ECOSYSTEM
downloads
197 millionfans, follower, subscribers
120 MILLION TV VIEWERS ACROSS MENA
SOCIALMASTERY
PEOPLE TALK ABOUT TV CONTENT, A LOT.
18M
45M
59M
14M
29M
34M
2012
2013
2014
Source: Topsy, Talkwalker
Facebook + Twitter conversations around TV content:
PEOPLE TALK ABOUT TV CONTENT, A LOT.
18M
45M
59M
14M
29M
34M
2012
2013
2014
Source: Topsy, Talkwalker
Facebook + Twitter conversations around TV content:
51% OF ALL
CONVERSATIONS
ABOUT MBC CONTENT
MBC IS SERIOUS ABOUT SOCIAL.
197 MILLIONfans, follower, subscribers
125 M
28 M
11 M
7 M
527 M
45 M
14 M
10 M
12 M
Number 1 media Youtube channel in MENA with 2.6 billion views social footprint
EXTENDINGTHE VIEWING EXPERIENCE
REWARDINGTHEIR WORK AND THEIR APPRECIATION
GIVING THEM A SENSE OF OWNERSHIP AND LISTENING TO THEIR CHOICES
SOCIAL INFLUENCERS TURNED LARGE SCALE MENA CELEBRITIES
INSIGHTEXPRESS
DMS A TREASURE OF DATA
UNIQUE DEVICES
PER MONTH
IMPRESSIONS SERVED PER MONTH
CAMPAIGNS
PER DAY
CAMPAIGNS
IN 2014100 MILLION
3 BILLION
3,482
15
3-4am
4-5am
5-6am
6-7am
7-8am
8-9am
9-10am
10-11am
11-12am
12-1pm
1-2pm
2-3pm
3-4pm
4-5pm
5-6pm
6-7pm
7-8pm
8-9pm
9-10pm
10-11pm
11-12pm
12-1am
1-2am
2-3am
Radio Consumption Vs Anghami Active Users
UAE
Anghami
Source: Ipsos RDM study – UAE ratings 2014 – Anghami Active users 2014
HERE’S HOW PEOPLE LISTEN TO MUSIC
USERS CONSUME ON AVERAGE
26 MIN OF SHAHID CONTENT ON DESKTOP
MOBILE >
MOBILE DOESN’T ALWAYS MEAN SHORT FORM:
26 MIN
DESKTOP
30 MINMOBILE
PEOPLE PAY LOTS OF ATTENTION TO IMAGES
24%
1 IN 4 USERS CURIOUS
ABOUT THE PIN
PEOPLE PAY LOTS OF ATTENTION TO IMAGES
2.9%
ENGAGED WITH THE
AD EXPERIENCE
PEOPLE PAY LOTS OF ATTENTION TO IMAGES
HOW SUCCESS IS MEASURED TODAY
DE-CODING FACIAL EXPRESSIONS
Using a mix of 2D and 3D modelling to measure emotions.
Compensates for adverse lighting conditions and occlusions.
SPIKES IN HAPPINESS AND ENGAGEMENT
CORREALTE TO MESSI & GOOD AUDIO
This is how the video performed on a second-
by-second basis.
IF I WAS AGENCY OR CLIENT AGAIN
PARTNER MORE FOR CONTENT
USE PUBLISHER TO AMPLIFY
QUESTION SUCCESS MEASUREMENT
Compelling device agnostic creative
experiences
Activate campaigns with programmatic precision
Profile your audience, increase relevance & decrease wastage
Communicate with content people
want to consume
Dream a little
DMS. REIMAGINED.
