Being Open at the OU, UK
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Transcript of Being Open at the OU, UK
Being Open at the OU Andrew Law, Director Open Media [email protected]
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Inspire
Prepare
Qualify
Syndicate to reach new learners
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Syndicate to reach new learners
Exploit channel features
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Why is OpenLearn important?
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Enquirers: 13% of visitor enquire about qualifying with the OU.
37mTotal visitors worldwide inspired by free learning from the OU since launch.
4.5m New visitors every year.
Social Impact: OpenLearn helps ensures our campus remains truly open, with academic perspectives on important community issues.
0.5m
What do our learners feel?
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What do our surveys tell us?
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‘OpenLearn gives me the opportunity to sample course material, determine realistic goals & gauge my capabilities.’
‘It is a fantastic idea … it has given me the confidence to start studying’
‘I now see that it is vital that I invest in myself and enrol in a full course in order for the business to be effective, profitable and successful’.
More likely to take another free course.
More likely to recommend OU content to others.
Inspire
Prepare
Qualify More likely to take a paid-for course.
What do our learners feel?
80%
80%
30%
The Business of Football
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Syndicate to reach new learners
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OpenLearn
OpenLearn Works
ContentCreation
Manage &
Transform
Distribution &
Services
Content Creation
Open University SupportedExternally Supported
Supporting Others - OpenLearn Works
Manage &
Transform
Distribution &
Services
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WebPaper Mobile
HEAT
Supporting Others - OpenLearn Works
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Where Next?
Participation
Content Social
Mobile
