Being different a game from generating product ideas
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Being Different A game!
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Being DifferentA game!
Youngme Moon
3 positioning techniques
Reverse positioning
Remove "scared" things
KDowell - http://commons.wikimedia.org/wiki/File:In_and_Out_Burger.JPG
Stealth positioning
Position as anything but what it is
http://commons.wikimedia.org/wiki/File:Macmini.jpg
Breakaway positioning
Put it in a new category
http://commons.wikimedia.org/wiki/File:Dralion-Vienna.jpg
The game
Your Product?
Three groups
10 minutes
5 minutes per group to playback
Share ideas
