Being a UX team of one: Understanding your strengths and weaknesses
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THE UX WARS
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Small UX teams have unique challenges. Knowing how to deal with having fewer resources and possibly feeling creative isolation, or worse organizational ignorance and/or hostility. This presentation will explore some real life team situations that small teams and solo UX practitioners work in, and show what you can do about them. The goal of this talk is to arm every attendee with a few successful strategies and methods to help positively shape their company culture so you won't be a UX-er of one anymore.
Transcript of Being a UX team of one: Understanding your strengths and weaknesses
THE UX WARS
VINCENT BASKERVILLE | VP of PRODUCT
BEING A UX TEAM OF ONEUnderstanding your strengths
and weaknesses
VINCENT BASKERVILLE | VP of PRODUCT
HOO RAH!
VINCENT BASKERVILLE | VP of PRODUCT
WHOA... RELAX, NO NEED GETTING ALL
WORKED UP
VINCENT BASKERVILLE | VP of PRODUCT
THE PERFECT JOB
VINCENT BASKERVILLE | VP of PRODUCT
SUDDEN RANDOM PUSHBACK
VINCENT BASKERVILLE | VP of PRODUCT
AN ABSOLUTE NIGHTMARE
VINCENT BASKERVILLE | VP of PRODUCT
WTFHAPPENED??
VINCENT BASKERVILLE | VP of PRODUCT
I FAILED
VINCENT BASKERVILLE | VP of PRODUCT
&!"##$%&!'(&"%
&%()rpr)('(&"%
VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
- SOMEONE
“THE CHALLENGE IS GETTING PEOPLE TO ADAPT, AGREE TO
YOUR IDEA ACTUALLY MAKING IT THROUGH THE ORGANIZATION”
VINCENT BASKERVILLE | VP of PRODUCT
STRENGTHS
VINCENT BASKERVILLE | VP of PRODUCT
YOUR KNOWLEDGE
VINCENT BASKERVILLE | VP of PRODUCT
YOUR WORK-ETHIC
VINCENT BASKERVILLE | VP of PRODUCT
YOUR FREEDOM
VINCENT BASKERVILLE | VP of PRODUCT
THEIRSYMPATHY
VINCENT BASKERVILLE | VP of PRODUCT
- DAVID OGILVY
“PEOPLE WHO IGNORE RESEARCH ARE AS DANGEROUS AS
GENERALS WHO IGNORE DECODES OF ENEMY SIGNALS”
VINCENT BASKERVILLE | VP of PRODUCT
WEAKNESSES
VINCENT BASKERVILLE | VP of PRODUCT
POORFOUNDATION
VINCENT BASKERVILLE | VP of PRODUCT
FAILEDTACTICS
VINCENT BASKERVILLE | VP of PRODUCT
FORCINGTHE *MAGIC*
VINCENT BASKERVILLE | VP of PRODUCT
DELIVERABLES DELIVERABLES
VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
- JAKOB NIELSEN
“PAY ATTENTION TO WHAT USERS DO, NOT WHAT THEY SAY. SELF-
REPORTED CLAIMS ARE UNRELIABLE”
VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
FOCUS ON STRENGTHENING RELATIONSHIPS
Step outside your box +Lunch & Learn +
VINCENT BASKERVILLE | VP of PRODUCT
MEASURE & EVALUATE AGAINST KPI’S
Heuristic Evaluations +Quantitative UX Data +
VINCENT BASKERVILLE | VP of PRODUCT
GORILLA STYLE RESEARCH & USABILITY TESTING
Friends & Family +Build Prototypes +
VINCENT BASKERVILLE | VP of PRODUCT
ALIGN WITH STRATEGIC COMPANY GOALS
Create Case Studies +Survey key internal +
influencers D
VINCENT BASKERVILLE | VP of PRODUCT
VINCENT BASKERVILLE | VP of PRODUCT
- MILTON GLASER
“TO DESIGN IS TO COMMUNICATE CLEARLY BY WHATEVER MEANS YOU
CAN CONTROL OR MASTER”
VINCENT BASKERVILLE | VP of PRODUCT
AU REVOIRVINCE BASKERVILLE
![[PPT]SWOT (Strengths, Weaknesses, Opportunities & …pharmasy.weebly.com/.../0/37303361/swot_analysis_final.pptx · Web viewThe overall evaluation of a company’s strengths, weaknesses,](https://static.fdocuments.us/doc/165x107/5afb31747f8b9ad22090396e/pptswot-strengths-weaknesses-opportunities-viewthe-overall-evaluation-of.jpg)
