Being a Squiggle
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Transcript of Being a Squiggle
“Imagination is more important than
knowledge.”
- Einstein
“I have no special talent. I am only
passionately curious.”
“The greatest scientists are artists as well.”
“Rigorous explicit thinking… limits people to conscious
thinking and hence to using just a tiny proportion of the
potential in their minds - like the ice above the water.”
-Bill Moggridge, IDEO Co-Founder
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Only by constantly innovating and pushing the boundaries… did the company go from a moderately successful animation studio, to a
complete entertainment experience.
Akendi Total Experience Lifecycle
Zero Moment of Truth?
First Moment of Truth
Second Moment of Truth
Third Moment of Truth