About Beiersdorf.

Beiersdorf is a multinational corporation based in

Hamburg, Germany, manufacturing personal care

products. Our brands enjoy universal trust from

NIVEA, the world’s largest skin and beauty care

brand, through the medical skin care brand Eucerin,

down to luxurious anti-age care from la prairie.

Media-Soft is a pharmacentric company

providing the life sciences industry with powerful,

magical designs and innovative Pharma CRM

solutions; under the brand name Sales

Vision© Pharma CRM. Sales Vision© uses more

than 35 different life-science companies in

more than 40 countries and the number is rapidly

growing.

© 2012 Media-Soft, Inc., All Rights Reserved

Pharmacentric Success Story

THE SITUATION.

The sales reps in Beiersdorf didn't have used any Phar-

ma CRM solution. The unique process was that during

visits and calls sales reps are also placing orders direct-

ly from the pharmacies. Besides that the aim was to

package the solution in a robust and mobile solution

for the field.

THE SOLUTION.

Sales Vision in Beiersdorf was delivered with several

very important benefits and surrounded with the

newest state of the art technology environment. And

tailored to their needs and special modules called store

check.

Reps work on the field with mobile solutions and for

back office processes they use Sales Vision Anywhere.

Pharmacentric Success Story

BENEFITS.

The delivered Sales Vision solution has integrated

marketing, sales and logistics processes from Eucerin

and Nivea into one unique and comprehensive solu-

tion.

Since running Sales Vision, Beiersdorf has:

Real time order management on the field

Tailored module called Store Check for guiding

reps what should be placed on shelfs in each

pharmacy

Secondary sales integration merged ruled by

territory management

Improvement of mobility and information value

and many more.

THE OPINION.

“When we had to decide about company we will start

cooperation we started from our needs like that we

needed a partner who can provide us with customized

solution for our both divisions, same as a partner with

experience and flexibility. On each question we

received detail answer soon as we asked (and we

asked bunch of question regarding changes, future

support, price of adaptation) so support and service

was excellent. Your experience is a clear point and we

found out that you can be flexible, for all adaptations

we asked we received a positive answer that it can be

implemented, states V.Vidojevic, Category Manager of

Beiersdorf.”

© 2012 Media-Soft, Inc., All Rights Reserved

Media-Soft is a

pharmacentric company providing the life sciences industry with powerful,

magical designs and innovative Pharma CRM

solutions; under the brand name Sales

Vision© Pharma CRM. Sales Vision© uses more

than 35 different life-science companies in

more than 40 countries and the number is rapidly

growing.