Behind the Social at PBS' Largest Content Provider

#WGBHSocial

Behind the Social

The Panel

#WGBHSocial

Hannah AuerbachAccount Exec

Antiques Roadshow

Molly JacobsSr Producer/Digital

American Experience

Olivia WongSr Account Exec

Masterpiece

The Social Media Best Practices(that we all know)

1. Know your audience

2. Have a unique voice.

3. Plan ahead.

4. Prioritize your platforms.

5.Take advantage of partnerships.

6. Be visual.

7. Engage!#WGBHSocial

Best Practice:

Know your audience.

#WGBHSocial

Don’t just know your audience. BE your

audience. #WGBHSocial

Best Practice:

Know your audience.

#WGBHSocial

#WGBHSocial

Best practice:

Have a unique voice.

Find your unique voice, and have that voice

act as a guide to valuable content.

#WGBHSocial

#WGBHSocial

Best practice:

Have a unique voice.

#WGBHSocial

Best practice:

Plan ahead.

Be nimble. Instead of news hijacking, figure

out how you can add context to what’s

happening now. #WGBHSocial

#WGBHSocial

Best practice:

Plan ahead.

#WGBHSocial

Best practice:

Prioritize your platforms.

Offer an experience that is unique to the

platform’s audience. #WGBHSocial

#WGBHSocial

Best practice:

Prioritize your platforms.

#WGBHSocial

Best practice:

Partner up.

Always be on the lookout for high profile

people who love your content. They are the

best ambassadors. #WGBHSocial

#WGBHSocial

Best practice:

Partner up.

#WGBHSocial

Best practice:

Be visual.

Watch out for what is resonating elsewhere.

#WGBHSocial

#WGBHSocial

Best practice:

Be visual.

Best practice:

Engage

#WGBHSocial

Engagement just means doing your job on

social media. #WGBHSocial

Best practice:

Engage

#WGBHSocial

What else did we learn?

#WGBHSocial

#WGBHSocial

What else did we learn?

Behind the Social at PBS' Largest Content Provider

Social Media

Transcript of Behind the Social at PBS' Largest Content Provider