Behind-the-Scenes: What We’re Doing to Grow Our Client Base via Webinars
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Behind-the-Scenes: What We’re Doing to Grow Our Client Base via Webinars
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Running a webinar can seem overwhelming. Creating, promoting, and gaining clients off of a webinar can be a daunting task for many. Some think that you can only sell inexpensive info-products off of webinars. THIS IS NOT TRUE! People have been selling high-priced engagements for DECADES at conferences, teleseminars, etc. It’s all about structuring the presentation the right way. That’s it. YOU can do the exact same thing using a webinar, to sell to clients anywhere in the world. In this mini-training Josh dives into how we structure and drive traffic to our webinars. He takes you behind-the-scenes on how, in just a few months, we have averaged 268 prospects per webinar and how that has translated into $58,220 in services. (All told, over 5,000 prospects have attended our webinars in the last 4-5 months.)
Transcript of Behind-the-Scenes: What We’re Doing to Grow Our Client Base via Webinars
Behind-the-Scenes:
What We’re Doing to Grow Our Client Base via Webinars
Fast Facts About Our Results
• Clients hiring us for LinkedIn marketing and lead generation
services.
• Average sale price (on these webinars) between $695 to $1,495
per month (plus setup fee between $995 to $2,995)
• Webinars averaging 268 prospects each.
• Average leads generated ~10 per webinar
• Average 3-4 new clients sign up for our services, per webinar.
Overall Strategy
TRAFFIC
TRAFFIC
TRAFFIC
TRAFFIC
If you take away only one thing from this lesson…
• Companies have been selling high-price engagements to people
that just met them for DECADES at conferences, teleseminars,
etc.
• It’s all about structuring the presentation the right way. That’s
it.
• YOU can do the exact same thing using a webinar, to sell to
clients anywhere in the world.
Once They Sign Up
Live WebinarPre-webinar emails
Pre-webinar bonus training
New clients
Follow-up with hot prospects.
Long-term nurturing for all prospects.
The key priority for you…
• Where are you going to FIND your prospects AND…
• How are you going to ATTRACT enough traffic and PROSPECTS…
• To get enough people on your webinar to insure that you will
land some clients?
(important note: You don’t have to do a webinar. It really depends on your business, but for some a video series or white paper or case study can be just as effective. But you are STILL left with the issue of finding and attracting quality prospects.)
Our traffic sources…
1. Our list.
2. No affiliates on these webinars.
3. Where we get the VAST MAJORITY of prospects:
1. FACEBOOK ADS
2. LINKEDIN MESSAGING
3. LINKEDIN SPONSORED UPDATES
Facebook Ads
• Prior to these webinars, we didn’t have much experience with
facebook ads.
• But, we went through a lot of a) training programs and b) trial
and error…
• To figure out how to attract HIGHLY targeted prospects.
• **does not require a big budget**
Most importantly: We’ve discovered one specific facebook ad
strategy that is working brilliantly for this.
LinkedIn Strategies
• LinkedIn Messaging – 100% Free
• Highly, highly, highly targeted.
• Beauty of this…you can set up a VA or assistant to do it, if you
don’t want to do it yourself.
• LinkedIn Sponsored Updates
• A bit more expensive than facebook, but in certain industries
it works much better. Just depends on where your audience
can be reached.
In-depth, step-by-step into all of these strategies…
• Limited enrollment live online workshop:
• January 14th
• Can’t make it live? No worries.
Click here for more info
http://gotowebinar.linkedselling.com/workshop/
