Behaviourial Contextual and Semantic Targeting | Rob Watt, Razorfish | iStrategy, London
description
Transcript of Behaviourial Contextual and Semantic Targeting | Rob Watt, Razorfish | iStrategy, London
Where’s my jetpack?
Where’s my jetpack?
“The old paradigm, a system of mass production, mass media, and mass marketing, is being replaced by a totally new paradigm, a one-to-one
economic system”
Don Peppers & Martha Rogers – The One to One Future
Page 3 © 2010 Razorfish. All rights reserved.
+
Page 5 © 2010 Razorfish. All rights reserved.
Page 6 © 2010 Razorfish. All rights reserved.
Geographic
IP
Attitudinal
Demographic
Contextual
Behavioural
Social
Interests
Time
Page 8 © 2010 Razorfish. All rights reserved.
Page 9 © 2010 Razorfish. All rights reserved.
Page 10 © 2010 Razorfish. All rights reserved.
Page 11 © 2010 Razorfish. All rights reserved.
Page 12 © 2010 Razorfish. All rights reserved.
Page 15 © 2010 Razorfish. All rights reserved.
Page 16 © 2010 Razorfish. All rights reserved.
Page 17 © 2010 Razorfish. All rights reserved.
INTERESTINTENTINSTANCES
Page 18 © 2010 Razorfish. All rights reserved.
How to build a personalisation engine
Page 19 © 2010 Razorfish. All rights reserved.
Marketing Engagement Landscape
Page 20 © 2010 Razorfish. All rights reserved.
Page 21 © 2010 Razorfish. All rights reserved.