Behavioural Re-targeting and Performance Marketing - Laurent Gib
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Transcript of Behavioural Re-targeting and Performance Marketing - Laurent Gib
MyThings Personalised Retargeting
“Bringing back lost prospects and converting them into buyers”
Laurent Gibb – VP Publishers & Licensing
MyThings is the fastest growing personalized retargeting provider in Europe
Implemented, often exclusively, by the leading affiliate networks, ad agencies and ecommerce platforms in Europe
Over 100 customers, all top online retailers such as PriceMinister, Pixmania, Kelkoo, MisterGooddeal, CDiscount, Republic and Adidas
Achieving 3-6X uplift in return conversions for dozens of top retail and other ecommerce businesses
Personalising over a billion impressions a month
Media network that spans the global ad-networks, affiliate networks, ad exchanges and top local publishers
myThings | Highlights
myThings | Performance Meets Display
We’ve taken the best of display• Volume• Branding power• Engagement
… and added the best of Search• Nano Targeting = purchase intent & relevancy • Personalised content• Performance-based business model:
the advertiser pays only for actual sales• Measurability
Personalised retargeting in a nutshell
SOLD
Displaying: Right Ad, Right Personat the Right Time
MyThings Retargeting Solutions
Limitations of the Current Single Attribution Model
• The current attribution model
dictates PV is always overwritten by
post-click.
• This is not compatible with new
CPA/display models that merchants
require.
• Today: Various temporary custom
solutions available network by network
• Tomorrow: MyThings supports
multi-attribution model
Non-attributed
Attributed
Research | PV is proven to have impact on conversions
Comscore: According to a study by comScore and
ValueClick Media, the display ad placement strategy with the
most brand lift is retargeting.
“Retargeted display ads gave a 1,046% lift in searches on
brand terms within four weeks after exposure. Retargeting
also brought the biggest lift in website visitation within
four weeks after exposure, at 726%. Again, no other
media placement strategy came close to the
performance of retargeted campaigns” - comScore &
ValueClick September 27, 2010
Comscore: In another study display exposure generated
incremental 27% sales lift after seeing a retargeted banner
whether the clicked on it or not - comScore August 2008
Industry - PV is becoming a standard
• Using some form of Post Impression has become the standard in the
continent (such as France where MyThings Media also operates)
• This same standardised post click and post view methods have been
used for years by large publishers such as MSN, AOL and Yahoo!
both in standard advertising and retargeted campaigns
• Post View is now starting to be embraced by affiliate networks such as Zanox
9.6.2010
“The TPV partnerships can be
individually regulated by means
of separate conditions models
and cookie lifespans. "
In Summary
MyThings for merchants
• Is the only company to offer a true CPA personalised retargeting• Is completely transparent in methods of operation subject to
dedupe and 3rd party tracking• Offers a healthy environment were merchants aren’t encouraged
to bid against other on CPCs
MyThings for affiliates
• New method of optimisation for content• No other offering on market which has been designed specifically
for affiliates in mind• MyThings guarantees incremental revenues• Easy copy paste tag implementation
Thank you!
Laurent Gibb l [email protected] l t: 0203 151 0781
The Result | +300% uplift in return conversion rate
Advertiser A: French Electronics Retailer(April-July 2010 monthly average)
Return Conversions = % of visitors who have left the website without converting and then returned to complete a purchase
Retailer B: UK Fashion Brand(Jan-June 2010 monthly average)
Highlighted Feature | Advertiser Broadcast Channel Over Banner
Direct channel between merchant and end-users, via publishers
“broadcasting” instant promotion data updates across network
No need to replace banner to update sale information!
Today, when advertisers wish to distribute a message to their (potential) customers,they need to design a new banner
But not anymore!
Preferred Partner of Top Affiliate Networks in Europe: Affilinet, Trade Doubler, Zanox, Awin and more
Personalised retargeting provider for interactive media, the leading online German Sales House
Exclusive retargeting provider by Venda, a leading Ecommerce platform
Certified recommended partner by analytics and tagging providers: Coremetrics and Tagman
In-platform personalized retargeting provider for Hybris
myThings | Established Strategic Channel Partners
Key Differentiators | Consumer Care
Customer Transparency & ControlDisclosureOpt-out
No PII Policy
Compliant with Safe Harbor Principals
Audited for Privacy SealsTRUSTeUndergoing certification process for EuroPrise