Behaviour MBA

8/13/2019 Behaviour MBA

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PREAFACE

Today almost all the major co-operation is actively marketing their

product beyond their original homeland borders. So, companies must rethink

their marketing strategies instead of continuing with their existing strategy.

Today company work in a war zone of rapidly changing competitive

environment technological advances, changing govt. politics diminishing

customer loyalty and so on.

ow a day world of stiff competition, the companies with existing

marketing strategies need to be changed in a manner so as to cope up with its

rapidly changing competitive environment, technical up gradation, varying

govt. policies, rules and regulation during customer loyalty etc. in the last few

years the information need to conduct a business has grown rapidly.

So, in this context, the !aruti Suzuki is also facing a stiff competition in

the market from its competitors and for this the company is gearing up

themselves to face the competition and conduct a good business taking

successful business decision for more accuracy and timeliness.

"s the part of the partial fulfillment of the !#" course a project hasbeen incorporated in the curriculum during which a study to be under taken in

an organization mainly to take out the newly ac$uired knowledge and skill from

an actual work situation and take book and classroom teaching give us through

back ground of different functional area devoid of practical experience to how

those area to be administered and managed respectively. This report has given

up an opportunity to gain an inside into a practical applicability of management

concept and theory, learning faster and developed better ability to analysis

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problems and in decision that contribute significantly for better use of resource

available to the management.

&ith this view to understand the concept, ' have undertaken a project

study in !aruti Suzuki, which has e$uipped me to prepare a report with a

proper solution of the problem face by the organization.

This area of work has chosen by me as this had all the ingredient of

marketing research and other aspect of marketing as well the report offer a

(limpse of various stage at project work in order to serve purpose of the study

in systematic manner and hope that the findings and recommendation will go

along way in helping in organization.

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Table Contents

Executive Summary: Page No.

*i+ 'ntroduction

*ii+ "ims objective

*iii+ !ethodology /

*iv+ "nalysis / - 0

*v+ 1onclusions 0 - 2

*vi+ 3ecommendations 2 - 4

Part : IAn Overvie o! t"e Com#any

*i+ 'ntroduction %% - )0

*ii+ 5istory of the 6rganisation and products )2 - 0

*iii+ Special future 2 - 2

*v+ 1ompetitors details 4- /7

Part : II

Pro$ect Overvie

*i+ 'ntroduction / - 00

*ii+ 6bjective 02 - 28

*iii+ !ethodology 2% - 27

*iv+ "nalysis 2 - %8

*v+ 1onclusions %8/ - %80

*vi+ 9imitations %82

*vii+ 3ecommendations %84 - %%8

Part : III

*i+ #ibliography %%%

*ii+ :uestionnaire %%) - %%/

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E%EC&TI'E S&((AR)

*i+ Intro,uction

Topic

Study on consumer behavior of car with special reference to !aruti Suzuki in

Tezpur.

6rganization

'sum !otors ;vt 9td.

"uthorized


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*ii+ Aims an, Ob$ectives

Primary :

To make a study on consumer buying behavior of car with special

reference to !aruti Suzuki in Tezpur area.

Secon,ary :

%. To study their satisfaction level of customers of different cars available in

Tezpur.

). To study the importance of various attribute which effect the purchasing

decision of customers in regard of cars.

7. To study the awareness level of different cars in Tezpur.

. To study the importance of dealer and their influence in marketing>sale

for cars in Tezpur.

. To study consumers buying behaviours.

/. To find out the expectation of the existing possessing and prospective

customers of the company.

0. To study the impact of media on the customers.

2. To study the satisfaction level of the customers on overall performance

and after sale service of their existing cars.

4. To study different promotional scheme they expect for purchasing a new

car.


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*iii+ (et"o,ology

*i+ ;reliminary study.

*ii+


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customer gave importance or fuel efficiency and look on style of the

car.

. 3egarding source of finance most of the customers gave important

on loan and installment facility.

/. !ost of the customer gave most importance on high engine power.

Conslusion

This study was conducted to find out the consumer buying behaviour of

motorcars in special reference to the !aruti Suzuki in Tezpur. The findings and

analysis revealed many advantages as well as disadvantages for the !aruti 'ndia

9td.

Though the !aruti Suzuki is the faster growing company and leading in

the market facing a stiff competition from 5yundai and Tata motors in the

Tezpur.

't has been observed that !aruti Suzuki adopted many promotional

strategies and companyAs marketing channel is also satisfactory.

ow a days people are most aware about after sales service. The dealers

also expect !aruti motorcars has overcome this problem and facilities should

be improved for meeting the after sales service re$uirement effectively.

The majority of customers expect loan or installment facilities. The

!aruti Suzuki has joined hand with State #ank 6f 'ndia, and many ;rivate#anks to promote this facilities.

"s most of the existing and prospective customers adults, !aruti should

introduces stylish !otor cars which compete its competitors product.

#ut !aruti to meet the expectations of new generation people who are

the prospect, or customers has recently introduce 3itz, SB, "Star hoping to

fulfill the demand of the new generation.

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"s this study was conducted for educational purpose with the aim to give

necessary information to the organization, any mistake by the researchers

should be overlooked considering his inexperience in the field of marketing

research.

Recommen,ations

#ased on the findings drawn from the projectAs analysis, certain

recommendation need to be made as regards to the future course of action for

!aruti Suzuki, which can go a long way in improving the #rand "wareness of

the 1ompany in the !otorcars market. The main recommendations are?

%. !aruti should continue with its range of innovative products. "t the same

time try to add value to its existing products so that it can cater to the

present day re$uirements. "s the study reveals that majority of customers

are aged )8 C 8 years the needs and wants should be kept in mind while

designing new products.

). There should be proper synchronization between order placed an

delivery. The distribution channel should be enhanced and the models

should be readily available in the market.

7. "s the buying decision of the buyer has influenced by himself, company

should target them through demonstration and advertisement.

. "s the market for the financial institutions are increasing, the company

should target them through demonstration and advertisement.

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. =acilities should be provide to the dealers so that they can extend them to

the customers while purchasing this brand.

/. 'ncrease in sales promotion budgets to develop a point of purchase

display and to participate to a greater extent in Trade shows and similar

kind of shows and this will motivate the non-users to try out the products.

0. The company can sponsor local cultural programmes like #ihu festival of

"ssam holding #ihu competition at least once in a year and for attractingthe youth it may sponsor sports events also.

2. The company can make charitable donation to different organizations. 't

can extend their helping hand to the people hotted by natural havoc like

flood, draught, earth$uake etc. to win the hearts of the mass people which

will build a good image of the 1ompany among them.

4. "s the market for the financial institutions are increasing, the company

should come up with various schemes, which will induce them to

influence the customer for the product. This includes offering various

gifts, packages and financial incentives like higher commission as

compared to other four-wheeler companies.

%8.'ncentives and financial benefits provided to the dealers should be

maximized to maintain their level of satisfaction and motivation.

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Part -

An Overvie o! t"e com#any

%8


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INTRO&CTION

About t"e com#any:

!aruti Suzuki is one of 'ndiaDs leading automobile manufacturers and the

market leader in the car segment, both in terms of volume of vehicles sold and

revenue earned. Entil recently, %2.)2F of the company was owned by the

'ndian government, and .)F by Suzukiof Gapan. The 'ndian government held

an initial public offeringof )F of the company in Gune )887. "s of %8 !ay

)880, (ovt. of 'ndia sold its complete share to 'ndian financial institutions.

&ith this, (ovt. of 'ndia no longer has stake in !aruti Edyog.

!aruti Edyog 9imited *!E9+ was established in =ebruary %42%, though the

actual production commenced in %427 with the !aruti 288, based on the Suzuki

"ltokei carwhich at the time was the only modern car available in 'ndia, itsD

only competitors- the 5industan "mbassador and ;remier ;adminiwere both

around ) years out of date at that point. Through )88, !aruti Suzuki has

produced over !illion vehicles. !aruti Suzukis are sold in 'ndia and various

several other countries, depending upon export orders. !odels similar to !aruti

Suzukis *but not manufactured by !aruti Edyog+ are sold by Suzuki !otor

1orporationand manufactured in ;akistanand other South "siancountries.

The company annually exports more than 8,888 cars and has an extremely

large domestic market in 'ndia selling over 078,888 cars annually. !aruti 288,

till )88, was the 'ndiaDs largest selling compact car ever since it was launched

in %427. !ore than a million units of this car have been sold worldwide so far.

1urrently, !aruti Suzuki "ltotops the sales charts and !aruti Suzuki Swift is

the largest selling in ") segment.

%%
http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Premier_Padminihttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Suzuki_Altohttp://en.wikipedia.org/wiki/Kei_carhttp://en.wikipedia.org/wiki/Hindustan_Ambassadorhttp://en.wikipedia.org/wiki/Premier_Padminihttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Pakistanhttp://en.wikipedia.org/wiki/South_Asiahttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/Maruti_Alto


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the four wheeler automobile sector and had major share in the two wheeler

segment. SuzukiDs bid was considered negligible.

'n the initial rounds of discussion the giants had their bosses present and in thelater rounds related to the technical discussions executives of these automobile

giants were present. 6samu Suzuki, 1hairman and 1I6 of the company

ensured that he was present in all the rounds of discussion. 6samu in an article

writes that it subtly massaged their *'ndian delegation+ egos and also convinced

them about the sincerity of SuzukiDs bid. 'n the initial days Suzuki took all steps

to ensure the government about its sincerity on the project. Suzuki in return

received a lot of help from the government in such matters as import clearances

for manufacturing e$uipment *against the wishes of the 'ndian machine tool

industry then and its own socialistic ideology+, land purchase at government

prices for setting up the factory (urgaon and reduced or removal of excise

tariffs. This helped Suzuki conscientiously nurse !aruti Suzuki through its

infancy to become one of its flagship ventures.

!aruti SuzukiDsA-Starvehicle during its unveiling in ;ragati !aidan,


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entered into an agreement to nominate their candidate for the post of !anaging


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The relation strained when Suzuki !otor 1orporation moved to


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The standoff with the management continued to


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were held with the giants of the automobileindustry in Gapanincluding Toyota,

issanand 5onda. Suzuki!otor 1orporation was at that time a small player in

the four wheeler automobile sector and had major share in the two wheeler

segment. SuzukiDs bid was considered negligible.

!aruti Suzuki has two state-of-the-art manufacturing facilities in 'ndia.L%)M. #oth

manufacturing facilities have a combined production capacity of %,888,888

vehicles annually.

The (urgaon!anufacturing =acility has three fully integrated manufacturing

plants and is spread over 788 acres. "ll three plants have a installed capacity of

78,888 vehicles annually but productivity improvements have enabled it to

manufacture 088,888 vehicles annually. The (urgaon facilities also

manufacture )8,888K-Seriesengines annually. The entire facility is e$uipped

with more than %8 robots, out of which 0% have been developed in-house. The

(urgaon =acilities manufactures the 288, "lto, &agon3, Istilo, 6mni, (ypsy,

Swiftand Ieco.

The !anesar!anufacturing ;lant was inaugurated in =ebruary )880 and is

spread over /88 acres. 'nitially it had a production capacity of %88,888 vehicles

annually but this was increased to 788,888 vehicles annually in 6ctober )882.

The !anesar ;lant produces the "-star, Swift, Swift


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assistant, !aybach, either at the


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new age Santa 1laus to make sure that your dream comes true. Today car loans

are not only available for brand new cars but they are also available for used

cars.

'n this section we will try to provide you with an insight into automobile

financing so read on. State #ank of 'ndia which is one of the largest

nationalized banks in the country offers you the following advantages

9onger repayment periods up to 0 years

9ow processing

o advance I!' along with the down payment effectively increasing the

amount of loan

'nterest is calculated on the reducing balance method meaning every time

you repay an amount the interest is calculated on the remaining amount

and not on the one which is out standing at the beginning of the year.

The company gives a loan which is up to ). times of oneDs net annual income,

with the minimum income cap of the applicant being 0888 rupees per annum.

The company sanctions loans for all new cars and for second hand cars which

are not more than years old. The bank also provides loans to people who donDt

have an account with the bank provided they furnish address proof, identity

proof and other relevant documents. =or more details click http?>>www.sbi.co.in

ET' bank offers loans covering 2F of the cost of the vehicle plus registration

and insurance or )8 times the net monthly salary and you can repay the loan

with in a maximum period of years or /8 monthly e$uated installments.

1ar 'nsurance gives the necessary cover if one meets with some unforeseen

incident or an accident. 1ar insurance offers a number of benefits. " no claim

bonus is given to the policy holder if no claims are made. 't is transferable as it

can be used even if one is changing the auto insurance company.

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Esed car owners shouldnDt feel that they are sidelined. Esed car insurances help

the second hand car owners greatly. Those who canDt afford the luxury cars and

their high prices are opting for used cars.

The 'ndian automobile industry is the tenth largest in the world with an annual

production of approximately ) million units. 'ndian auto industry, promises to

become the major automotive industry in the upcoming years and the industry

experts are hopeful that it will touch %8 million units mark.

'ndian automobile industry is involved in design, development, manufacture,

marketing, and sale of motor vehicles. There are a number of global automotive

giants that are upbeat about the expansion plans and collaboration with

domestic companies to produce automobiles in 'ndia.

The major car manufacturers in 'ndia are !aruti Edyog, 5yundai !otors 'ndia

9td., (eneral !otors 'ndia ;vt. 9td., 5onda Siel 1ars 'ndia 9td., Toyota

Jirloskar !otor 9td., 5industan !otors etc.

The two-wheeler manufacturers in 'ndia are 5onda !otorcycle Scooter 'ndia

*;vt.+ 9td., T@S, 5ero 5onda, Namaha, #ajaj, etc. The heavy motors including

buses, trucks, auto rickshaws and multi-utility vehicles are manufactured by

Tata-Telco, Iicher !otors, #ajaj, !ahindra and !ahindra, etc.

:uick =acts?

=irst 'ndian to own a car in 'ndia was Gamshedji Tata.

=irst woman to drive a car in 'ndia was !rs. Suzanne 3< Tata.

The passenger car and motorcycle segment in the 'ndian auto industry is

growing by 2-4 percent.

1ommercial vehicle will grow by .) per cent.

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The first automobile in 'ndia was rolled in %240 in #ombay.

'ndia is a potential emerging auto market.

!otorcycles contribute 28F of the two-wheeler industry.

Enlike the ES", the 'ndian passenger vehicle market is dominated by

cars *04F+.

'ndia is the largest two-wheeler manufacturer in the world.

'ndiaDs motorcycle segment will grow by 2-4 percent in the coming years.

%%. 'ndia is the fifth largest commercial vehicle manufacturer in the

world. %). 'ndia has the number one global motorcycle manufacturer. %7.

'n "sia, 'ndia is the fourth largest car market.

The new chapter in the automobile industry is that of used cars. The massive

demand of used cars indicates that cars are becoming increasingly popular.

Those who canDt afford the luxury cars and their high prices are opting for used

cars. 'n todayDs time, customers are conscious and diligently investing on car

dealership. 1ar buyers are investing heavily a lot of time for both to sell a car

and buy car. ThereDs also a number of car websites that have offering detailed

information on new car prices, used cars, car reviews, 1hevrolet cars, jaguar

cars and luxury cars.

"t present major 'ndian, Iuropean, Jorean, Gapanese automobile companies are

holding significant market shares. 'n commercial vehicle, Tata !otors

dominates over /8F of the 'ndian commercial vehicle market. Tata !otors isthe largest medium and heavy commercial vehicle manufacturer.

"mong the two-wheeler segment, including scooters and mopeds- motorcycles

have- major share in the market. 5ero 5onda contributes 8F motorcycles to

the market in which 5onda holds /F share in scooter and T@S makes 2)F of

the mopeds in the country. 'n the three wheeler industry in 'ndia, ;iaggio holds

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8F of the market share. #ajaj is the leader by making /2F of the three-

wheelers.

1ar manufacturers in 'ndia dominate the passenger vehicle market by 04F.!aruti Suzuki is the largest car producer in 'ndia and has )F share in

passenger cars and is a complete monopoly in multi purpose vehicles. 'n utility

vehicles !ahindra holds )F share. 5yundai and Tata !otors is the second and

third car producer in 'ndia.

3ansom I. 6lds.

The large-scale, production-line manufacturing of affordable automobiles was

debuted by 3ansom 6lds at his 6ldsmobile factory in %48). This assembly line

concept was then greatly expanded by 5enry =ord in the %4%8s.


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makes shared parts with one another so larger production volume resulted in

lower costs for each price range. =or example, in the %48s, 1hevrolet shared

hood, doors, roof, and windows with ;ontiacO the 9aSalle of the %478s, sold by

1adillac, used cheaper mechanical parts made by the 6ldsmobile division.

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Cars by Price Range

&n,er Rs. /

0a1"s

!aruti 288, "lto, 6mni

3eva

Rs. /23 0a1"s

"mbassador =iat ;alio 5yundai Santro, (etz 1hevrolet 6pel 1orsa !aruti Ken, &agon 3, @ersa, Isteem, (ypsy =ord 'con =iesta

Tata 'ndica, 'ndigo B9, 'ndigo !arina

Rs. 32-4 0a1"s

1hevrolet Swing, 6ptra !agnum, Tavera 5yundai "ccent, Ilantra !ahindra Scorpio !aruti #aleno Toyota 'nnova Tata Safari !itsubishi 9ancer, !itsubishi 1edia 5onda 1ity KB !ahindra #olero

5yundai Sonata Imbera

Rs. -42-3 0a1"s

Toyota 1orolla =ord !ondeo Indeavour 1hevrolet =orester Skoda 6ctavia 1ombi 5onda 1ivic

Rs. -32/4 0a1" 5onda 13-@ !aruti Suzuki (rand @itara Terracan Tucson !itsubishi ;ajero "udi " 6pel @ectra

)
http://www.surfindia.com/automobile/maruti-800.htmlhttp://www.surfindia.com/automobile/maruti-alto.htmlhttp://www.surfindia.com/automobile/maruti-omni.htmlhttp://www.surfindia.com/automobile/ambassador.htmlhttp://www.surfindia.com/automobile/fiat-palio-stile.htmlhttp://www.surfindia.com/automobile/hyundai-santro-xing.htmlhttp://www.surfindia.com/automobile/hyundai-getz.htmlhttp://www.surfindia.com/automobile/maruti-zen.htmlhttp://www.surfindia.com/automobile/maruti-wagonr.htmlhttp://www.surfindia.com/automobile/maruti-versa.htmlhttp://www.surfindia.com/automobile/maruti-esteem.htmlhttp://www.surfindia.com/automobile/maruti-gypsy-king.htmlhttp://www.surfindia.com/automobile/ford-fiesta.htmlhttp://www.surfindia.com/automobile/tata-indica.htmlhttp://www.surfindia.com/automobile/tata-indigo-xl.htmlhttp://www.surfindia.com/automobile/tata-indigo-marina.htmlhttp://www.surfindia.com/automobile/chevrolet-optra-magnum.htmlhttp://www.surfindia.com/automobile/hyundai-elantra.htmlhttp://www.surfindia.com/automobile/mahindra-scorpio.htmlhttp://www.surfindia.com/automobile/maruti-baleno.htmlhttp://www.surfindia.com/automobile/toyota-innova.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/mitsubishi-lancer.htmlhttp://www.surfindia.com/automobile/mitsubishi-cedia.htmlhttp://www.surfindia.com/automobile/honda-city-zx.htmlhttp://www.surfindia.com/automobile/mahindra-bolero.htmlhttp://www.surfindia.com/automobile/hyundai-sonata-embera.htmlhttp://www.surfindia.com/automobile/toyota-corolla.htmlhttp://www.surfindia.com/automobile/ford-endeavour.htmlhttp://www.surfindia.com/automobile/skoda-octavia.htmlhttp://www.surfindia.com/automobile/honda-civic.htmlhttp://www.surfindia.com/automobile/honda-crv-2007.htmlhttp://www.surfindia.com/automobile/maruti-grand-vitara.htmlhttp://www.surfindia.com/automobile/mitsubishi-pajero.htmlhttp://www.surfindia.com/automobile/maruti-800.htmlhttp://www.surfindia.com/automobile/maruti-alto.htmlhttp://www.surfindia.com/automobile/maruti-omni.htmlhttp://www.surfindia.com/automobile/ambassador.htmlhttp://www.surfindia.com/automobile/fiat-palio-stile.htmlhttp://www.surfindia.com/automobile/hyundai-santro-xing.htmlhttp://www.surfindia.com/automobile/hyundai-getz.htmlhttp://www.surfindia.com/automobile/maruti-zen.htmlhttp://www.surfindia.com/automobile/maruti-wagonr.htmlhttp://www.surfindia.com/automobile/maruti-versa.htmlhttp://www.surfindia.com/automobile/maruti-esteem.htmlhttp://www.surfindia.com/automobile/maruti-gypsy-king.htmlhttp://www.surfindia.com/automobile/ford-fiesta.htmlhttp://www.surfindia.com/automobile/tata-indica.htmlhttp://www.surfindia.com/automobile/tata-indigo-xl.htmlhttp://www.surfindia.com/automobile/tata-indigo-marina.htmlhttp://www.surfindia.com/automobile/chevrolet-optra-magnum.htmlhttp://www.surfindia.com/automobile/hyundai-elantra.htmlhttp://www.surfindia.com/automobile/mahindra-scorpio.htmlhttp://www.surfindia.com/automobile/maruti-baleno.htmlhttp://www.surfindia.com/automobile/toyota-innova.htmlhttp://www.surfindia.com/automobile/tata-safari.htmlhttp://www.surfindia.com/automobile/mitsubishi-lancer.htmlhttp://www.surfindia.com/automobile/mitsubishi-cedia.htmlhttp://www.surfindia.com/automobile/honda-city-zx.htmlhttp://www.surfindia.com/automobile/mahindra-bolero.htmlhttp://www.surfindia.com/automobile/hyundai-sonata-embera.htmlhttp://www.surfindia.com/automobile/toyota-corolla.htmlhttp://www.surfindia.com/automobile/ford-endeavour.htmlhttp://www.surfindia.com/automobile/skoda-octavia.htmlhttp://www.surfindia.com/automobile/honda-civic.htmlhttp://www.surfindia.com/automobile/honda-crv-2007.htmlhttp://www.surfindia.com/automobile/maruti-grand-vitara.htmlhttp://www.surfindia.com/automobile/mitsubishi-pajero.html


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5onda "ccord !ercedes 1 1lass

Toyota 1amry

Rs. /4254 0a1"s

"udi "/, "2 "udi TT #!& B, Series 0 Series !ercedes I 1lass, S 1lass, S9J, S9 19S-1lass ;orsche #oxster, 1ayenne, 4%% 1arrera 1ayman S

Toyota ;rado

Above Rs. - Crore

#entley "rnage, #entley 1ontinental (T =lyingSpur

3olls 3oyce ;hantom

!aybach

)
http://www.surfindia.com/automobile/honda-accord.htmlhttp://www.surfindia.com/automobile/toyota-camry.htmlhttp://www.surfindia.com/automobile/audi-tt-coupe.htmlhttp://www.surfindia.com/automobile/toyota-land-cruiser-prado.htmlhttp://www.surfindia.com/automobile/bentley-continental-gtc.htmlhttp://www.surfindia.com/automobile/honda-accord.htmlhttp://www.surfindia.com/automobile/toyota-camry.htmlhttp://www.surfindia.com/automobile/audi-tt-coupe.htmlhttp://www.surfindia.com/automobile/toyota-land-cruiser-prado.htmlhttp://www.surfindia.com/automobile/bentley-continental-gtc.html


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T"e !olloing lin1s gives t"e com#lete #icture o! In,ian Auto In,ustry:

"utomobile 5istory

The first auto vehicle rolled out in 'ndia at the end of %4thcentury. Today, 'ndia is the the )nd largest tractor and th largestcommercial vehicle manufacturer in the world. 5ero 5onda with%.0! motorcycles a year is now the largest motorcyclemanufacturer in the world.

'ndustry 'nvestment

6n the cost front, 6I!s eyeing 'ndia in a big way to sourceproducts and components at significant discounts to homemarket. 6n the revenue side, 6I!s are active in the booming

passenger car market in 'ndia.

'ndustry (rowth

The passenger car and motorcycle segment in 'ndian auto marketis growing by 2-4 per cent. The two-wheeler segment will clock%%.F rise by )880. 1ommercial vehicle to grow by .) per cent.

@ehicle ;roduction

'ndia is the %%th largest ;assenger 1ars producing countries inthe world and th largest in 5eavy Trucks. !aruti Edyog 9td. isthe leading -wheelers manufacturer. 5ero 5onda is the leading)-wheelers manufacturer.

"uto Ixport

;assenger vehicle exports have grown over five times and two-wheeler exports have reached more than double. Ixports of autocomponents, whose manufacturing costs are 78-8 per centlower than in the &est, have grown at )F a year between )888to )88.

"uto 1ompanies

5ero 5onda is the largest manufacturer of motorcycles. 5yundai!otors 'ndia is the second largest player in passenger car

market. Tata !otors is the fifth largest medium heavycommercial vehicle manufacturer in the world.

@ehicle


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Sales an, Service Netor1

!aruti Suzuki is one of the companies in 'ndia which has unparalleled sales and

service network. "s of )884 it currently has /2% dealerships across cities.To ensure the vehicles sold by them are serviced properly, !aruti Suzuki has

004 dealer workshops, %,4Maruti Authorized Service Stations and 78 Ixpress

Service Stations on 78ational 5ighwaysacross %,7% cities in 'ndia.

Service is a major revenue generator of the company. !ost of the service

stations are managed on franchise basis, where !aruti Suzuki trains the local

staff. 6ther automobile companies have not been able to match this benchmark

set by !aruti Suzuki. The Ixpress Service stations help many stranded vehicles

on the highways by sending across their repair man to the vehicle.

)0
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6istorical timeline

%484 C Suzuki 9oom &orks founded in 5amamatsu, Shizuoka

;refecture, by !r. !ichio Suzuki. %4)8 C 3eorganized, incorporated, and capitalized at 88,888 yenas

Suzuki 9oom !anufacturing 1o. with !ichio Suzuki aspresident.

%4) C D;ower =reeD motorized bicycle marketed.

%4 C 1ompany name changed to Suzuki !otor 1o.,9td.

%4 C 9ightweight car Suzuki Suzulight*7/8 cc, )-stroke+ front wheel

drive, marketed helping to usher in GapanDslight-weight car age.

%4/% C Suzuki 9oom !anufacturing 1o. established by separating the

loommachine division from the motor works and lightweight truck

DSuzulight 1arryDmarketed.

%4/) C Suzuki won the 8 cc class championship at the 'sle of !an TT

%4/7 C E.S. Suzuki !otor 1orp., a direct sales subsidiary, opened in 9os

"ngeles.

%4/ C D


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%40 C "ntonio Suzuki 1orp., ajoint venturefor knockdown production

and sales, established in !anila, the ;hilippines.

%40/ C (S-Seriesmotorcycles marketed.

%400 C 9G28xvehicle marketed and exportsof (S%8885motorcycle

began.

%404 C "ltomarketed.

%404 C S1%88marketed in the EJ.

%428 C Suzuki "ustralia ;ty. 9td. established in Sydney, "ustraliaand

entry into general purpose engine field by marketing three electric power

generatormodels.

%42% C #usiness ties with (eneral !otors*E.S.+ and 'suzu !otors, 9td.

*Gapan+ signed.

%42) C Bproduction began at ;"J Suzuki !otor 1o., 9td. in Jarachi,

;akistanand won maker championship for 0th consecutive year at the

&orld 3oad 3ace (rand ;rix 88.

%42) C S1%88


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of Spain. "greement with Santana !otorsto produce Suzuki cars in their

9inaresfactory in "ndalusia, Spain.

%42/ C "merican Suzuki !otor 1orp. is formed merging E.S. Suzuki

!otor 1orp and Suzuki of "merica "utomotive 1orp.

%420 C 1ultus>Swiftproduction began in 1olombia and total aggregate

car exports reached ) million units.

%422 C Iscudo>@itarax marketed and total aggregatecar production

reached %8 million units..

%424 C 1"!' "utomotive 'nc.established and began operation in

6ntario, 1anada. Swift (T>(9Band Sidekicksales begin in the Enited

States.

%448 C 1orporate name changed to Suzuki !otor 1orporation.

%44% C 1ar production started in Joreathrough technical ties with

sales began at Suzuki IgyptS.".I.,opening ceremony for new car production plant held at !agyar Suzuki

1orp.in Isztergom, 5ungaryand &agon 3passenger car marketed.

%44 C !aruti Edyog 9td.of 'ndiatotal aggregatecar production reached

% million units.

%44 C Total aggregatemotorcycle export reached )8 million units

%44/ C Start of production in @ietnam*!otorcycles and automobiles+

%440 C "chieved %8 million cumulative automobile sales for overseas

market and -strokeoutboardmotors win the 'nnovation "ward at The

'nternational !arine Trade Ixhibit and 1onference *'!TI1+ in 1hicago.

%442 C Suzuki and (eneral !otorsform strategic alliance and 1hong$ing

1hangDan Suzuki"utomobile 1o., 9td. received official approval from

the 1hinese governmentfor production of passenger cars.

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%444 C "ggregatemotorcycleproduction reaches 8 million units and

Giangxi1hangheSuzuki "utomobile 1o., 9td. receives official approval

from the 1hinese government for production of commercial vehicles.

)888 C The company commemorates the 28th anniversary, aggregatecar

production at Josai;lant reaches %8 million units and Suzuki production

starts at (eneral !otorsde "rgentinaS.".

)88% C "ggregate9aunch of Suzuki 9iana>"erio. worldwide sales of SG-

Seriesreaches ) million units, production of "ltoreaches million units

and Suzuki achieves HKero-9evelH target of landfillwaste

)88) C "chieved 78 million cumulative automobile sales for worldwide

market and "mericaDs P% warranty? %88,888>0-year powertrain limited

warranty.

)887 C Suzuki is P% in Jei carsales for the 78th consecutive year and

Twin, the first hybridJei carin Gapan, marketed.

)88 C "ggregatedomestic automobile sales reach % million units.

)88 C Swiftwas awarded the )88/ 3G1 1ar of the Near. )88/ C ew B90is marketed particularly to theorth "mericanmarketO

and (! divested, selling 4).7/ million shares and reducing their stake to

7F.

)882 C Suzuki introduces its first production fuel-injected motocross

bikeO and (! divested its remaining 7F stake in Suzuki.

)884 C Suzuki introduces its first production pickup truck called theI$uator. @olkswagen "( and Suzuki reach a common understanding to

establish a close long-term strategic partnership

)8%8 C @olkswagen "( completed the purchase of %4.4F of SuzukiDs

outstanding shares.

7%
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(aruti Po,ucts

%. 288*9aunched %42)+

). 6mni*9aunched %42+7. (ypsy*9aunched %42+

. &agon3*9aunched )88%+

. "lto*9aunched )888+

/. Swift*9aunched )88+

0. Istilo*9aunched )88/+

2. SB*9aunched )880+

4. Swift


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-.(aruti 744 :2 't is a city carmanufactured by !aruti Suzukiin 'ndia. 't is a

rebadgedversion of an old model of the Suzuki "lto. 6ver ). million !aruti

288Ds have been sold since its launch in %42. The same car is sold in ;akistan

as the Suzuki !ehranwith a much older %428s era Suzuki SS28 carburetor

based engine. The 288 has undergone some minor face lifts but overall it still

remains the same as it was in %42. The car has reported slipping sales in recent

times, mainly due to the introduction of the "lto at a comparable price. The car

produces approximately 70 bhp *)2 k&O 72 ;S+ of power and runs on %) inch

wheels. 1urb weight is /8 kg *%,77 lb+ and passengers *including the driver+

fit in. Top speed is in the region of %) km>h *02 mph+ and the car is known to

deliver fuel economy better than )8 km>l *0 mpg+ on clear and plain roads.

!aruti Suzuki had earlier launched a version with a valves per cylinder

engine producing bhp *7 k&O / ;S+ coupled with a -speed manual

transmission *currently found in the Suzuki "lto+ but discontinued it after a

couple of years.

The !aruti 288 is still

popularly hailed in 'ndia as Hthe smallest car inproductionH due to its relatively tightly spaced interior. 'ts main competitor is

the cheaper Tata ano*%)7,888 compared to %2,/% 3upees+ which has an 2

percent smaller exterior size and a )7 percent larger interior space. !aruti 288 -

the first choice for all those who want a Dvalue for money carD that is little on

pocket and big in performance. !aruti 288 is safe, economical and easy to drive

car*with a small turning radius of . m+ in congested road conditions. Since itslaunch in


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'n order to make the car more attractive, new engine has been installed in !288.

The !288 I ) "1 has been a major success.

'ariants8 Price an, (ileage

The car is available in Standard and ">1 versions in metallic and non-metallic

colors. 't is available in the price range of around 3s ) lakhs.

Engine

The engince produces approximately 70 bph *)2 k&+ of power. 't consists of -

gear, -stroke, and 288 cc water cooled engine having three two-valves-

cylinders. The pistol displacement is 04/cc. !aruti288 has a fuel tank of

capacity of )2 liters for petrol.

Sa!ety

Thanks to the presence of specially allocated crumble zone which absorbs the

impact of accident, !aruti 288 ensures safe journey. 't is e$uipped with frontand rear seat belts to provide more safety.

7


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9.(aruti Omni?- 't is a microvanmanufactured by 'ndian automaker !aruti

Suzuki. The first version of !aruti 6mni had 04/ cc engine, same as the !aruti

288city car. This was the second vehicle to be launched by !aruti, one year

after the 288, in %42. 9ater version of the 6mni includes the?

6mni *I+, released in %44/, 04/ cc engine, 2 seater capacity vehicle

6mni B9 - %444, same engine, modified with a higher roof.

6mni 1argo 9;(- )88, created to answer the growing popularity of this

car being used as an inter-city cargo vehicle.L%M

6mni 9;( - )887, same 04/ cc engine, added with a factory fitted 9;(

Jit, authorised by the 'ndian 3T6s *3egional Transport 6ffices+. This

makes it the most economic wheeler in 'ndia, as far as the driving costs

are concerned.

6mni "mbulance - " !odified I version into an ambulance vehicle.

This is the most common type of ambulances found in 'ndian cities.

7
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/.y#sy :2 't is manufactured in 'ndiaby !aruti Suzuki. 't was introduced in

the 'ndian market in %42 with the 408cc =%8"Suzuki engine and was an

instant hit in the civilian market as well as with law enforcement. 't was

codenamed !(%8 that stood for !aruti (ypsy cylinder %.8 litre engine.

'nitially, it was only available as a soft-topO but a bolt on hardtop was later

introduced to the public after the aftermarket hardtops became extremely

popular. 't instantly replaced ;remier ;adminias the $uintessential 'ndianrally

car due to its performance, reliability, tunability and the go-anywhere

capability. The carburetted =%8" engine made bhp and was mated to a

speed gearbox. The &< transfer case had ) speeds. 't had a freewheeling

mechanism L%Mon the front axles made by "isinto unlock the front axles from

the hub when &< is not usedO 't reduced rolling resistance, thereby improving

fuel efficiency. 5owever, many owners of the (ypsy who constantly

complained about the poor fuel consumption never knew about this novel

feature.

The two major complaints of the vehicle in the civilian market were poor fuel

consumption and poor ride $uality especially in the rear seats. The suspension

was indeed harsh with live axles and leaf springs all around. 't features almost

no creature comforts, like power-windows and power-assisted steering.

7/
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;.?lue Eye, ?oy> 2 T"e Ne


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includes fitment of a new 9-shaped front suspension for improved ride comfort,

tiltable steering, electrical outside rear view mirror, superior "1 for faster

cooling and tubeless tyres. Ixternally, the new &agon 3 flaunts a new grill and

bigger and sweeping headlamps with blue tint giving it a refreshing new look.

The new J%8# engine marks the technical advancement and ensures a high

mileage of %2.4 kmpl. The new cool colors are bound to get you attracted

towards this smart boy of maruti. "vailable in three variants viz 9B, 9B' and

@B', this re-loaded new &agon 3 can make it to your garage in 3s 7.)2 - .%

lakhs.

3. Alto:2 The (aruti Alto is the 'ndian-built Suzuki "lto version,

manufactured by !aruti Suzuki in 'ndia. 't was launched in the local 'ndian

market on September )0, )888 although the "lto nameplate was very

successfully being used to export the !aruti Ken to Iurope from 'ndia since

around %44having captured over 8F market share in #elgiumand 77F in

etherlandsby %442. 't is the best-selling hatchbackin 'ndia. Since )88/, 't is'ndiaDs largest selling car and crossed the % million production figure in

=ebruary )882 becoming the 7rd !aruti model to cross the million mark in

'ndia after !aruti 288and !aruti 6mniand th overall joining 5yundai Santro.

#esides being exported to Iurope from %44-)88, it has also been exported to

several other countries. 'n the small hatchback car segment of 'ndia, !aruti

Suzuki "lto gives DmaximumD comfort and safety features with DminimumD pricetag. The most economical petrol engine powered with 7)-bit computer

technology delivers great output of 0 bhp. "vailable with number of

convenient and security features, !aruti Suzuki "lto has become like a hot cake

in its segment.

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!aruti Suzuki "lto, is tagged as the #est Selling car of 'ndia from last three

years. 6ne of the hottest selling compact cars in the 'ndian market, "lto has an

efficient engine system and better mileage. !aruto "lto is targeted at middle

class families living in cities because of high fuel economy and affordability.

9east maintenance cost and variety of vibrant colours make it true value for

money.

The car has high tensile steel side door beams to guard against the front, rear

and side collision impact. The looks are tough but accommodating, having more

#oot Space than other cars. The "1 of the vehicle is ideal for 'ndiaDs tropical

climate

@. Si!t :2 Swift debuted at the ;aris "uto Salon in September )88. This

generation of the Swift marked a significant departure with the previous 1ultus-

based models, with Suzuki re-designing the vehicle as less of a Hlow price

alternativeH subcompact and more of a HsportyH subcompact.The SwiftDs design

and driving characteristics focused on the Iuropean market with its chassis

refined through a road-testing program across Iurope.

"vailable with %.7 *4) ;S */2 k&O 4% hp++ and %. *%8) ;S *0 k&O %8% hp++ 9

petrol engines, the new Swift is SuzukiDs new Hglobal carH, produced in

5ungary, 'ndia, Gapan, ;akistanand by 1hangDanin 1hina. !aruti Suzuki Swiftis rocking the hatchback car segment of 'ndia and has become the blockbuster

model since its launch. Swift is cool, stylish and dressed powerfully. #ig

dimensions, great fuel economy, larger fuel tank capacity, Iuropean style looks,

eye-catching interiors and above all the support of large !aruti service network,

makes Suzuki Swift a thrilling car that has emerged as a tough competition for

5yundai and Tata.

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!aruti Suzuki Swift, the car of the year, was launched in !ay )88. 't is a new

kind of compact car with a fresh approach to design and development. The

Swift is more eye-catching, more spacious, more refined and more user-

friendly. 't is a whole lot of enjoyable to drive than anything else in the

compact-car category.

.Estilo :2 The =irst (eneration !3 &agon is currently sold in 'ndia as H!aruti

Suzuki IstiloH, where it was known until )884 as the H!aruti Ken IstiloH. This

transition has brought about a steady decline in sales for this model though the

redesign has brought significant improvement in performance and styling over

the carDs Gapanese variants.

The first generation model went on sale on


41/115

/)88 rpm. Ken Istilo wears an aerodynamic body in uni$ue bean shape with

stunning body line. Gust step inside Ken Istilo which is soft-plush from inside

and sleek-dynamic from outside, would shape your world in new dimension of

comfort, style and performance.

7.S%;:2 SB !aruti Suzuki launched SB sedan with the %./-litre gasoline

engine *without @@T+ in )880. 1urrently, the SB comes e$uipped with the

%./-litre gasoline engine *with @@T+. !inor cosmetic differences can be seen

between the 'ndian version and others sold elsewhere. =or the )8%8 model year,

SB five-door hatchback is available with a %./-litre


42/115

contemporary Iuropean design styling and the economical and responsive !

series petrol engine, driving the Sx is like a dream come true.

'n an attempt to strengthen its position in the of Sedan cars market, !aruti

Edyog 9td.has launched its premium model bearing name SB. "fter !aruti

Suzuki Swift, SB is the second international model being launched in 'ndia.

Suzuki SB, is an "7 segment sedan car, with a perfect combination of style,

performance, safety and comfort. There are two versions of Suzuki SB? @xi

and Kxi that gets power from latest and efficient %./-litre !-Series engine

delivering impressive %8) #5; of power.

!aruti Suzuki SB is packed with strong features like independent suspension

system, "nti 9ock #raking System *"#S+, matching color bumpers, electrically

adjustable outside mirrors, fine $uality fabric seats, power windows, rear seat

center armrest and adjustable head rests in the front and rear seats are few to

name for a smooth, comfortable and safe ride.

5aving the price tag of between 3s. /-/. 9acs, !aruti Suzuki SB will provide

tough competition to its rivalry models like =ord =iesta, 5yundai @erna, 5onda

1ity, and 'ndigo B9.

" new Sport#ack model offers a lowered sport-tuned suspension, body kit, rear

spoiler, and also removes the roof rack found on the normal crossover SB. The

)8%8 Sport#ack also includes many standard features otherwise optional.

)
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5.Si!t e=ire:2't is the new entry level sedan from 'ndian automaker !aruti

Suzuki. 9aunched on !arch )/ )882, !aruti Swift


44/115

exported worldwide. 't is available in Iuropean markets as issan ;ixo. The car

was rolled out to the 'ndian customers in


45/115

car in its category with an exceptional mileage of )8 kmpl. The launch of " Star

1ar, which is the eighth consecutive car launch by !aruti, denotes the key

positioning of the market leader in the ") car segment with F market share.

The all new !aruti Suzuki " Star features a sporty-designer looks and e$uipped

with state-of-the-art technology that promises to deliver a wonderful driving

experience. " Star houses a brand new J# series 442 cc engine under its hood

that delivers /0 ;S Q /)88 rpm and an exceptionally good tor$ue of 48 m Q

788 rpms. #eing light in weight this engine lowers the vibration or noise and

provides more fuel-efficiency in every litre. The " Star has been launched as

the next generation model of "lto carcar and would be built completely at the

companyDs facility at !anesar, 5aryana.

--.Rit=:2 3itz*9aunched )884+ The Suzuki Splash is a city carintroduced in

model year )882 and jointly developed between Suzuki !otor 1orporationand

6pel R which will also market their version as the "gila. 't debuted as a

concept carat the )88/ ;aris "uto Showand the production model debuted at

the )880 =rankfurt "uto Show. The Splash is slotted below the Swift in the

lineup, and uses a shortened wheelbase version of its chassis.

The car was launched with two petrol engines, a 7 cylinder %.8 litre and

cylinder %.) litre =amily 8, and a cylinder version of =iatDs !ultiGet diesel

engine. Enlike its predecessor, the &agon 3, the Splash has five seats asstandard.
http://www.surfindia.com/automobile/maruti-alto.htmlhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Opelhttp://en.wikipedia.org/wiki/Opel_Agilahttp://en.wikipedia.org/wiki/Concept_carhttp://en.wikipedia.org/wiki/Paris_Auto_Showhttp://en.wikipedia.org/wiki/Frankfurt_Auto_Showhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/GM_Family_0_enginehttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/MultiJethttp://www.surfindia.com/automobile/maruti-alto.htmlhttp://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/City_carhttp://en.wikipedia.org/wiki/Suzuki_Motor_Corporationhttp://en.wikipedia.org/wiki/Opelhttp://en.wikipedia.org/wiki/Opel_Agilahttp://en.wikipedia.org/wiki/Concept_carhttp://en.wikipedia.org/wiki/Paris_Auto_Showhttp://en.wikipedia.org/wiki/Frankfurt_Auto_Showhttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/GM_Family_0_enginehttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/MultiJet


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-9.Ecco:2 Ieco*9aunched )8%8+ &hen it comes to performance, the !aruti

Suzuki Ieco is a thrilling surprise. #ecause under its hood, and in your hands lie

uni$ue features and unmatched benefits that add up to giving you a delightful

driving experience.

!aruti Suzuki Ieco is e$uipped with a powerful %)88cc #S '@ compliant

engine that delivers 07 bhp Q /888 rpm, with a tor$ue of %8%m Q 7888 rpm.

The engine incorporates a range of advanced technologies, and has been tuned

for performance at low and mid range speeds with emphasis on fuel efficiency

and drivability.

The suspension system of the !aruti Suzuki Ieco has been designed and

developed for best-in-class driving comfort, with balanced handling for 'ndian

roads in both plain and rough terrains.

=or the first time, !aruti Suzuki has introduced


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(ay 0aunc"

(aruti Cervo

'ndiaDs largest auto manufacturer, !aruti is planning to launch another small car

model !aruti 1ervo in entry level segment in the 'ndian auto market. This car

is to balane !arutiDs market share in loe level segment cats which has been

effected due to Tata ano. !aruti 1ervo will be priced in the range of 3s %. to

) lacs with ample features and performance parameters to overtake the

companys most popular models !aruti 288 and !aruti "lto along with Tata

ano.

!aruti Suzuki 1ervo has a sleek and beautiful look in a compact structure. Iasy

handling in congested traffic and city roads makes it an easy drive. =eatures like

power steering, "1 as standard, body colored bumpers,body colored door

handles and outside mirrors make !aruti 1ervo a true value for money. Safety

features like "#S and "irbags take 1ervo into the category of competitive

hatchbacks like 5yundai i%8, 1hevrolet Spark etc.

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S#ecial Features o! (aruti Su=u1i

(aruti Insurance

9aunched in )88) !aruti Suzuki provides vehicle insurance to its customers

with the help of the ational 'nsurance 1ompany, #ajaj "llianz, ew 'ndia

"ssurance and 3oyal Sundaram. The service was set up the company with the

inception of two subsidiaries !aruti 'nsurance


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replacement-parts that need replacement are replaced and not repaired to minimize repair

bills.

&ith !aruti 'nsurance you donAt compromise on the $uality of repairs as you are not

forced to go to a roadside workshop. The damaged vehicles are repaired at !aruti

authorized dealer workshops that are e$uipped with the best facilities and infrastructure.

This ensures $uality repairs with !aruti (enuine spare parts and trained technicians.

Towing assistance is provided for getting the vehicle to the dealer workshop, in case the

vehicle is immobile after accident. This facility is available free of cost upto 3s %88>-.

This limit can be increased at customer preference by paying extra premium at the time of

policy issuance.

'f you are renewing with !aruti 'nsurance for the first time, the entitled no claimbonus*1#+ is easily transferred to !aruti 'nsurance policy at the time of renewal.

The customer does not have to wait for the policy document, which sometimes takes

months to get delivered from the 'nsurance 1ompany. &ith !aruti 'nsurance, the policy

is issued instantly through the 'nternet.

(aruti Finance

To promote its bottom line growth, !aruti Suzuki launched !aruti =inance in

Ganuary )88). ;rior to the start of this service !aruti Suzuki had started two

joint ventures 1iticorp !aruti and !aruti 1ountrywide with 1iti (roup and (I

1ountrywide respectively to assist its client in securing loan. !aruti Suzuki tied

4


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up with "# "mro #ank, 5


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together to set up !aruti 1ountryside in %44. The entity offers innovative

finance schemes for the purchase of !aruti cars.

S?I (aruti Car 0oansThe countryDs largest bank and the largest car maker

have joined hands to make car finance affordable. The group offers low interest

rates and there is no processing fee or hidden costs. 9oan is made available on

the basis of the carDs on-road price, not ex showroom price. The repayment

period is upto seven years.

(aruti True'alue

!aruti True service offered by !aruti Suzuki to its customers. 't is a market

place for used !aruti Suzuki @ehicles. 6ne can buy, sell or exchange used

!aruti Suzuki vehicles with the help of this service in 'ndia. "s of )884 there

are 7% !aruti True @alue outlets.!aruti True @alue is 'ndia o.% organized

pre-owned car brand .True @alue is venture of 'ndiaAs largest automobiles

manufacturer !aruti Suzuki 'ndia 9tdU.

!aruti True @alue business expands the family of !aruti customers, providing

reassurance to existing !aruti customers about resale of their cars and further

emphasizes !aruti s 1ommitment towards enhancing customer satisfaction by

continuous association during the vehicle ownership life cycle.

o one knows your !aruti car better than !aruti - based on this premise,

!aruti chanalises its expertise to ensure that transactions in pre owned cars are

transparent and fair. Through that, the company endeavors to extend the

relationship and emotional connect that it enjoys with the customer.

True @alue has transparent and fair evaluation process, which is currently

missing in the largely unorganized market for pre-owned cars. !aruti True

%


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@alue processes and systems ensure that the seller gets the right price and is

paid promptly.

Ender True @alue, the seller has the option to be paid in cash, or get a True

@alue car in exchange or a brand new !aruti Suzuki car in exchange. True

@alue category cars bought by !aruti True @alue dealers are taken to state-of-

the-art workshops.

True @alue 1ategory cars are refurbished in state of art workshops using !aruti

(enuine ;arts and by skilled technicians. These cars are then sold through

maruti True @alue outlets.

"s a mark of confidence, and to provide reassurance to customers, every vehicle

bought under !aruti True @alue is inspected and certified by !aruti Ingineers

and the 1ar carries a one-year warranty and three free services. 1onvenient

finance options are also offered to buyers of !aruti True @alue cars.

Accessories

!any of the auto component companies other than !aruti Suzuki started to

offer components and accessories that were compatible. This caused a serious

threat and loss of revenue to !aruti Suzuki. !aruti Suzuki started a new

initiative under the brand name (aruti enuine Accessories to offer

accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo

systems, seat covers and other car care products. These products are sold

through dealer outlets and authorized service stations throughout 'ndia.!aruti

(enuine "ccessories *!("+ is a new initiative to offer you high $uality

accessories at competitive prices. &e follow world 1lass engineering and

design processes to develop each and every item of !(". !any of these items

)


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are imported from Suzuki, Gapan. Ivery !(" item has perfect mechanical and

electrical compatibility with the vehicle and offers you unmatched performance.

Com#anyBs el!are activities !or t"e em#loyee:

(e,ical !acilities:

=or providing domiciliary treatment to the employee and their dependent

a dispensary and a full time doctor is the plant.

rou# Acci,ent insurance sc"eme:

Imployee covered under IS' is automatically under the company group

accident insurance scheme.

Provision o! loans:

9oan can be obtain by member for purpose such as construction of house,

marriage etc.

Service Aar,:

'n appreciation of the long term association the company gives service

awards as a mark of honour to the employee.

Training Activities:

The company is concerned with personal growth a development of the

employee sponsor for various learning and developmental programme.

Trans#ortation:

There have provision for transportation facility for the employee.

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TP(:

Total productivity maintenance mean to achieve high level of

productivity through total participation of all people inside the

organization and with them maintain the time service by developing self

managing in the people a practice.

Economic ,evelo#ment:

The programmed enables people below the poverty line in these adopted

villages to earn their livelihood by involving them in activities that generates

income.

In!rastructure evelo#ment

The 1ompany is actively involve in the community development of the

villages by providing infrastructure facilities such as housing, sanitation, road,

drainage, shelter, medical center and natural resource management.

Netor1 at (aruti

!aruti Suzuki 'ndia has one of the largest sales and service network in

'ndia spanning cities and comprising of /2% dealers. !aruti Suzuki is

making its domestic sales network stronger day by day to reach out to its

growing number of customers in each and every part of the country. !ost of the

!aruti dealership all e$uipped with 7S facilities, which means that sales,

service and spares facility are offered under one roof. 15I"', Team !aruti,


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comprising companyAs top officials, have a job at hand. To target cities and

markets where the company has not got its due share, and strengthen its

presence.

To achieve that, the company has been encouraging its existing dealers to open

new outlets. "nd it doesnAt seem to be a tough job to accomplish considering

that !E9 had rolled out new initiatives like finance, insurance and True@alue

*used carbusiness+ through its dealers.

6ur new initiatives and new businesses have started bearing fruit and it

*dealership+ has turned out to be a much bigger business that merely selling

cars,U said Gagdish Jhattar, !


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year.

The results are already there. &hile the companyAs V#A segment cars R Ken,

"lto and &agon 3 grew by 4-%8F in the first %% months of the current fiscal,

the growth of these models in the south were much higher at %F for Ken, 04F

for "lto and F for &agon 3.

The focus is also spreading the VTrue@alueA used car network across the

country. &hile the network will be 8-outlet strong by the end of the month, it

will be %88 by the end of this year. The objective is to cover more cities

through True@alue than the new car outlets of our nearest competitor,U !r

Jhattar asserted. Jinji Saito, director *marketing and sales+, !E9 said that

there are more buyers *waiting to buy used cars through True@alue+ than

sellers. &e need to enthuse them through exchange or customer loyalty

programme and help them to upgrade,U !r Jhattar added.

Four-wheeler dealers more satisfied compared to two-wheeler dealers

"ccording to the findings of the )88


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activities, after-sales parts support, warranty, sales representatives, after-sales

representatives, and training support.


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industry has demonstrated sustained growth as a result of increased

competitiveness and relaxed restrictions. 'ndia "utomobile 'ndustry includes

the manufacture of trucks, buses, passenger cars, defence vehicles, two-

wheelers, etc. The industry can be broadly divided into the 1ar manufacturing,

two-wheeler manufacturing and heavy vehicle manufacturing units.

The small car market in 'ndia is increasing by leaps and bounds. The indigenous

market for small cars now occupies a substantial share of around 08F of the

annual car production in 'ndia of about one million. The main players in the car

market like Tata !otors and !aruti Edyog are fiercely competitive and more or

less all the automobile companies in 'ndia that have forayed into the production

of small cars are trying to out-do each other in terms of design, innovation,

pricing, and technology, in order to gain control of the small car market in

'ndia. The biggest players in the 'ndian small car market are engaging in a

healthy competition, which has intensified since the 'ndian government decided

to boost the small car sector. 'n this regard, a reduction in the excise duties has

been thought of. Iven the engine capacities are expected to be raised to %88cc.The new small cars in 'ndia cars may even be fueled by gasoline and diesel in

the future. &ith all these facilities, it has been estimated that the indigenous car

market is going to move beyond the 7. million mark very soon.

2


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Com#etitor etail

So many inferences to be drawn from these stats that if ' put something,

someone would howl as to why ' have missed something else. Still, some very

$uick observations?

%.


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now, only !! and Tata have some plans, but those involve a radical $uality

improvement, which will not happen tomorrow *liability laws have made them

very cautious+. Toyota and 5onda have the products, but then they also have

factories worldwide. ;ossibly 'ndia could be used as a regional hub. Suzuki

exports small cars, and its big cars do not sell much anywhere.

0. 5igh growth for 6ne month or $uarter or even a year do not make a

successful company, as =iat and (! have found it *have data prior to )88)

also+. Iven the 7-year growth can be misleading *when read in isolation+. 3efer

only Skoda. 't was anyway growing at a good rate but selling around %888 prior

to =abia. ow it sells %488-)888. That means a %88F growth. Similarly for

9ogan>!!O Spark>(!.

2. !ost important for survival *as any business would be aware+ is profits. o

profits and selling at a loss soon leads to extinction. The really good profitable

years were till =N)880. =rom )887-80, although steel, aluminium, plasticsprices all increasedO higher volumes enabled healthy growth in profits and

returns. That has changed in )880-82 with higher costs continuing, but volume

growth slowing down. =or comparison, ' am posting the operating margin and

return on networth for major companies which have publicly available financial

results for =N)880 *first figure is margin and second is return+?

!aruti? %7.F, ).FO margins increasing =N)88-80Tata? %8.F, 78.4FO stable margins

5!? operating losses from )887-8 onwards

5yundai? 2.7F, )8.FO declining margins from )88%-8) onwards, though

margins have been stable during )88-80.

5onda? %%.)F, 78.2F, stable margins

!!? 2F, 77.7FO stable margins.

/8


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Four product positioningD on

commitment is relatively lower among -wheeler dealers. -wheeler

manufacturers are also delivering as per their dealer expectations on this

aspect.

D=air settlement of warranty claimsD D1ommunication to dealer in case

of delayD, which were hygiene areas for )-wheeler dealers have moved to

the motivator segment for -wheeler dealers.

DSales service training supportD has a greater impact on commitment

among -wheeler dealers as compared, to )-wheeler dealers.

" well developed transport network indicates a well developed economy. =or

rapid development a well-developed and well-knit transportation system is

essential. "s 'ndiaDs transport network is developing at a fast pace, 'ndian

"utomobile 'ndustry is growing too. "lso, the "utomobile industry has strong

backward and forward linkages and hence provides employment to a largesection of the population. Thus the role of "utomobile 'ndustry cannot be

overlooked in 'ndian Iconomy. "ll kinds of vehicles are produced by the

"utomobile 'ndustry. The automobile industry in 'ndiaRthe tenth largest in the

world with an annual production of approximately ) million unitsRis expected

to become one of the major global automotive industries in the coming years. "

number of domestic companies produce automobiles in 'ndia and the growingpresence of multinational investment, too, has led to an increase in overall

/%


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growth. =ollowing the economic reforms of %44% the 'ndian automotive

industry has demonstrated sustained growth as a result of increased

competitiveness and relaxed restrictions. 'ndia "utomobile 'ndustry includes

the manufacture of trucks, buses, passenger cars, defence vehicles, two-

wheelers, etc. The industry can be broadly divided into the 1ar manufacturing,

two-wheeler manufacturing and heavy vehicle manufacturing units. The major

1ar manufacturers are,

%

)

7

%. 5industan !otors

). !aruti Edyog,

/ 7. =iat 'ndia ;rivate 9td

0 . =ord 'ndia 9td

2 . (eneral !otors 'ndia ;vt. 9td

4 /. 5onda Siel 1ars 'ndia 9td%8 0. 5yundai !otors 'ndia 9td

%% 2. Skoda 'ndia ;rivate 9td

%) 4. Toyota Jirloskar !otor 9td

%7

% The two-wheeler manufacturing is dominated by companies like T@S,

5onda !otorcycle Scooter 'ndia *;vt.+ 9td., 5ero 5onda, Namaha, #ajaj,etc. The heavy motors like buses, trucks, defense vehicles, auto rickshaws and

other multi-utility vehicles are manufactured by Tata-Telco, "shok 9eyland,

Iicher !otors, #ajaj, !ahindra and !ahindra,etc. =ollowing 'ndiaVs growing

openness, the arrival of new and existing models, easy availability of finance at

relatively low rate of interest and price discounts offered by the dealers and

manufacturers all have stirred the demand for vehicles and a strong growth of

the 'ndian automobile industry.

/)


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%

Small Car (ar1et in In,ia

%/ The small car market in 'ndia is increasing by leaps and bounds. Theindigenous market for small cars now occupies a substantial share of around

08F of the annual car production in 'ndia of about one million. The main

players in the car market like Tata !otors and !aruti Edyog are fiercely

competitive and more or less all the automobile companies in 'ndia that have

forayed into the production of small cars are trying to out-do each other in terms

of design, innovation, pricing, and technology, in order to gain control of thesmall car market in 'ndia. The biggest players in the 'ndian small car market are

engaging in a healthy competition, which has intensified since the 'ndian

government decided to boost the small car sector. 'n this regard, a reduction in

the excise duties has been thought of. Iven the engine capacities are expected to

be raised to %88cc. The new small cars in 'ndia cars may even be fueled by

gasoline and diesel in the future. &ith all these facilities, it has been estimated

that the indigenous car market is going to move beyond the 7. million mark

very soon.

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Part : II

Pro$ect Overvie

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CONS&(ER ?E6A'IO&R

6ur society is a land of diversity. &e see diversity at all level exist

among consumers, among nation, culture, food and taste among marketers andeven among consumers behavior theoretically perspective. 5owever, despite

prevailing diversity in our society.

The term consumers behavior refers to the behavior that consumers

display in searching for purchasing, using, evaluating a disposing of product

and service that they expect will satisfy their needs. To study consumers

behavior to spend their available resource to understand and predict behavior in

the market place, it also promote understanding of the role that consumption

play in the lines of individuals.

1onsumer behaviour study include the study what they buy, why they

buy it, when they buy, where they buy it, how often they buy it and how often

they use it. 1onsumer research takes place at every phases of the consumption

process, before the purchase, during the purchase and after the purchase,

consumer behaviour research goes far beyond these facts of consumer

behaviour and considered the uses of consumers make of the good they buy and

their subse$uent evaluation.

1onsumer behaviour is inter disciplinary, that it is based on concept and

theories about people that have been involved by scientist in such diverse

disciplines as psychology, sociology, social psychology, cultural anthropology

and economics.

1onsumer behaviour has been an integral part of strategic market

planning. The belief that ethics and social responsibility should also be 'ntegral

component of every marketing decision is a revised market concept.

The term consumer is often used to describe two different kinds of

consuming entitles the personal consumer and the organizational consumers.

The personal consumers buys goods and service for his>her own use for the

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organizational encompasses for profit and non profit business, govt. agencies

and institution all of which must buy product, e$uipment and service in order to

run their organization.

Intro,uction to buying motives 1onsumer or buyer is the central figure of all

marketing activities. 't is the consumer who determines the growth, prosperity

and even existence of a business enterprise. 5ence the marketer should always

feel the pulse of customers. 'n order to understand the pulse of the customers,

the marketer needs to understand fully the working of buyers mind. 't helps him

to plan his production and distribution to suit to the needs and convenience of

customersV .'t also helps him to plan suitable marketing strategies. Thus it is

very essential for every marketer to know his customers buying motives.

#uying motives !otive is a strong feeling, instinct, desire or emotion that

makes a person to do something. &hen a motive makes a person to buy a

product, then it becomes a buying motive. Thus buying motive means the

influence and considerations which makes a customer to buy a particularproduct. "ccording to


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Consumer ?e"aviour: Turning to t"e


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gimmicks when it comes to their car purchases. &here consumers are in the

buying cycle can make a difference in how they rank the factors that influence

their vehicle choice. =or example, additional warranty coverage is important to

consumers who are furthest away from the point of purchaseO it was named by

/4F of respondents who were %7 to %2 months from purchase. 5owever, the

number declines as consumers get closer to actually buying the car? F of

respondents who were within three months of purchase said extra warranty

coverage was important. This reflects the fact that consumers will narrow down

the factors that really matter to them as they get closer to the point of purchase.


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oing reenB: Fuel E!!iciency Ta1es Centre Stage

=uel efficiency and environmental issues have moved to the forefront in

consumersA minds and in automotive industry forums thanks to factors

including global warming, fluctuating gasoline prices, and proposed legislation

to increase fuel efficiency and reduce 16) emissions. This growing interest in

so-called green vehicles was evident in this yearAs Cars Online research.

!ore than one-$uarter of respondents said they currently own or lease a fuel-

efficient vehicle while almost half said they are planning to buy or thinking

seriously about buying a fuel-efficient vehicle. ot surprisingly, the numbers

for alternative-fuel vehicles were lower. Gust )F of respondents currently own

an alternative-fuel vehicle and %%F are planning to buy or thinking seriously

about buying one. The most common type of alternative-fuel vehicle

represented in the survey were gas> electric hybrids, named by about half of

current alternative-fuel car owners.

#iodiesel vehicles were the second most common, named by %F. The

alternative-fuel market remains in transition and itAs still too early to tell how it

will ultimately shake out, although sales are expected to continue to grow. =or

example, G.


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CONS&(ER ?&)IN vs. ORANIATIONA0 ?&)IN

Final *or ultimate+ consumers #urc"ase !or:

personal,

family, or

household use

Organi=ational consumers #urc"ase !or:

further production,

usage in operating the organization, and>or

resale to other consumers

Consumer ?uying ?e"avior

The decision processes and acts of final household consumers associated with

evaluating, buying, consuming, and discarding products for personal

consumption

1onsider the purchase an automobile. Nou generally will not consider different

options until some event triggers a need, such as a problem needing potentially

expensive repair. 6nce this need has put you Hon the marketH, you begin to ask

your friends for recommendations regarding dealerships and car models. "fter

visiting several dealerships, you test drive several models and finally decide ona particular model. "fter picking up your new car, you have doubts on the way

home, wondering if you can afford the monthly payments, but then begin to

wonder if instead you should have purchased a more expensive but potentially

more reliable model. 6ver the next five years, the car has several unexpected

breakdowns that lead you to want to purchase a different brand, but you have

been very happy with the services of the local dealership and decide to again

purchase your next car there.

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'n this particular case, the following generic mo,el o! consumer ,ecision

ma1ingappears to hold?

GGGGGHnee, recognition GGGGGHin!ormation searc"

GGGGGHevaluation o! alternatives

GGGGGH#urc"ase ,ecision

GGGGGH#ost#urc"ase be"avior

ow consider the purchase of a $uart of orange juice. Nou purchase this product

when you do your grocery shopping once per week. Nou have a favorite brand

of orange juice and usually do your grocery shopping at the same store. &hen

you buy orange juice, you always go to the same place in the store to pick it up,

and never notice what other brands are on the shelf or what are the prices of

other brands. 5ow is it that the generic model above works differently in this

second scenarioW &hy does it work differentlyW &hy would we generally need

the ministrations of a sales person in the sale of a car, but we generally do not

need the help of a salesperson in the purchase of orange juiceW

5ow can the marketer of orange juice get a consumer like you to exert more

effort into information search or to consider alternative productsW 5ow is it that

the marketer of your brand got you to ignore alternative competing brandsW

&hat is the involvement of salespeople in sales promotions that might be

associated with products such as orange juiceW

1onsumer behavior researchers are not so interested in studying the validity of

the above generic model, but are more interested in various factors that

influence how such a model might work.

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RO&P INF0&ENCES ON CONS&(ER ?E6A'IOR

Culture

the set of basic values, beliefs, norms, and associated behaviors that are learnedby a member of society

ote that culture is something that is learnedand that it has a relatively long

lasting effect on the behaviors of an individual. "s an example

Behaviour MBA

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Transcript of Behaviour MBA