Behaviour and influence through navigation marketing / El comportamiento y la influencia através...
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Transcript of Behaviour and influence through navigation marketing / El comportamiento y la influencia através...
“el comportamiento y la influencia a través del marketing de navegacion.”eric m. ruiz waze ads, splatam
188 minutos el uso promedio de dispositivos móviles.
Search for a new place to have lunch 11:15pm
Wake Up and check the weather6:50am
Use Waze to get to the place 12:47pm
Commute using Waze to work8:30am
Check the social network while waiting 1:23pm
Commute back home, but stop by the drugstore nearby first7:00pm
Watch a video sent by a friend 3:20pm
Chat with the wife to set dinner plans5:30pm
Watch TV playing with the phone8:50pm
Set the alarm clock on the phone and go to sleep10h30pm
Check the last e-mails from the day9:20pm
Have breakfast checking the news feed8:12am
Un dia “Mobile First”
150x “chequeando “ el móvil.
Use Waze to get to the place 12:47pm
Commute using Waze to work8:30am
Commute back home, but stop by the drugstore nearby first7:00pm
Waze is closer to relevant off line consumption moments.
THE BEGINNING OF THE DAY
THE LUNCH BREAK
EVENING TASKS AND BACK TO HOME
Datos de Waze en México, 2015
9:00 a.m.
7:00 p.m.
TENDENCIAS DIARIAS DE CONDUCCIÓN
TENDENCIAS SEMANALES DE CONDUCCIÓN
LM M
J
VS
D
Datos de Waze en México, 2015
México | Tendencias de Conductores
México | Tendencias de Conductores
México | Tendencias de Conductores
Tendencias durante el “Buen Fin” 2015
Datos de Waze en México, 2015
COMPLEMENTAR OOH
COMPLEMENTAR OOH
CONTEXTO
Euro 2016 | Stade de France
El comportamiento de un país.
Euro 2016
Euro 2016
“...context — a largely untapped element that can provide such an in-depth understanding of customers that marketers may then begin to anticipate people’s needs, wants, affinities and expectations.Rebecca Lieb Agosto 2016
@jaimemiliohea“Estoy listo para pelear a cualquiera que no crea que @waze con la voz de chester es el mejor invento del mundo.”
@mhytos“@waze_es tuve que formatear mi movil y perdí la voz de los avengers...fue triste…”
