Behavior and the Factors Influenced Applications Consumption on Smartphone of Undergraduate Students...

7/28/2019 Behavior and the Factors Influenced Applications Consumption on Smartphone of Undergraduate Students of the S

1/8

1 ()

14 ..2555

Behavior and the Factors Influenced Applications Consumption on Smartphone

of Undergraduate Students of the Silpakorn University, Phetchaburi IT Campus

*, ** ***Arissa Sa-ardnak, Rungnapa Thongkhun and Supunsa Lordjumpa

370 2 5,000-10,000 1 3-5 301-500 5

* ; E-mail: [email protected]

** ; E-mail: nong-

[email protected]***

; E-mail:[email protected]
http://www.pitc.su.ac.th/http://www.pitc.su.ac.th/http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.pitc.su.ac.th/


2/8

114 ..2555

[606]

:, ,

Abstract

The purpose of this study was to study the behavior and the factors that influence consumer choice

applications via smartphones. The explore attitudes and satisfaction of the users of smartphones to use the

applications and study the priority in each of the factors those are important in the selection of consumer

applications. The research method was a quantitative survey with the samples were 370 students randomly

select by convenience sampling technique at Silpakorn University, Phetchaburi IT Campus specifically by

calculating the average value of students in each faculty. Results revealed that, the respondents were likely

to increase for use smartphones, most of they were female than male, studying in the second degree of

Community Management affair in faculty of Management Science, income/month about 5,000-10,000 baht.

The behavior in the use of an application on smartphones that most of them ever to used smartphones,

used by average 3-5 hours a day, the average monthly cost 301-500 Baht, brand used: i-phone, OS used:

Android, frequency of use per day on average more than five times. Attitude in the use of an application on

smartphones that most of them satisfied with the process is simple, easy to use and satisfaction with an

application that can be used anywhere and anytime. The personal status of the respondents and the

experience of using an application through smartphones has influenced the attitude of the application with

smartphonse and satisfaction of users applications via smartphones. Research results are summarized. Private

health information of the respondent, and experience in using applications over mobile phones influence

attitude in applications through the mobile phone Smartphone and.

Key Word:Application, Smartphone, Satisfaction
http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1


3/8

114 ..2555

[607]

Application ( , 2554)

(OS) Smartphone MobileDevice System Software

1.

2.
http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1http://www.google.co.th/search?hl=th&biw=1920&bih=892&sa=X&ei=_4LhT53EKI7orQes8LCzAw&sqi=2&ved=0CAYQvwUoAQ&q=%E0%B9%81%E0%B8%AD%E0%B8%9E%E0%B8%9E%E0%B8%A5%E0%B8%B4%E0%B9%80%E0%B8%84%E0%B8%8A%E0%B8%B1%E0%B9%88%E0%B8%99&spell=1


4/8

114 ..2555

[608]

5,072

(Stratified sampling)/ (TaroYamane,1973:125) 95 370 3 (Purposive Sampling)

5

7 11 9 5 (Rating Scale) (1= 5=) 30 (Reliability) (Cronbachs Alpha Coefficient) 0.70

Chi-squareOne way ANOVA

370 (71.6%) 2 (26.5%) (63.2%) (9.5%) 5,000-10,000 (56.5%)

(91.4%)
http://www.eds.su.ac.th/faculty.htm#fac11http://www.eds.su.ac.th/faculty.htm#fac11http://www.eds.su.ac.th/faculty.htm#fac11http://www.eds.su.ac.th/faculty.htm#fac13http://www.eds.su.ac.th/faculty.htm#fac13http://www.eds.su.ac.th/faculty.htm#fac13http://www.eds.su.ac.th/faculty.htm#fac13http://www.eds.su.ac.th/faculty.htm#fac12http://www.eds.su.ac.th/faculty.htm#fac12http://www.eds.su.ac.th/faculty.htm#fac12http://www.eds.su.ac.th/faculty.htm#fac13http://www.eds.su.ac.th/faculty.htm#fac11http://www.eds.su.ac.th/faculty.htm#fac11


5/8

114 ..2555

[609]

1 3-5 (29.7%) 301-500 (40.5%) i-phone(30.5%) Android(31.4%)

5 (34.3%) What app(27.47%)

(4.08%) (4.02%) (4.01%) (3.99%) (3.97%) (3.95%) (3.92%)

(3.87%) (3.84%)

(4.21%) (4.08%) (3.99%) (3.92%) (3.89%) (3.80%) (3.76%) (3.69%)

20 Kaiser-Meyer-Olkin (KMO) Bartletts Test of Sphericity KMO 0.876 0.80 ( , 2551) Bartletts Test of Sphericity 0.00 (Factor Loading) 0.40 (Hair et al., 1998) 0.84

( 2549) :


6/8

114 ..2555

[610]

1.

2 5,000-10,000 (2549) 20,000

2. (2548)

1 3-5 301-500 i-phone Android 5 What app online (2551)

online 3.

4.


7/8

114 ..2555

[611]


8/8

114 ..2555

[612]

. 2551. : . 6. : .

. 2548. . ,.

. 2551. . , .

. 2549. : . , .

. 2549. . ,.

. 2554. . 26 2555 http://www.bu.ac.th/knowledgecenter/executive_journal/oct_dec_11/pdf/aw018.pdf.

Hair, J.F., R. E. Anderson, R. L. Tatham & W. C. Black. 1998. Multivariate Data Analysis.5th ed. New Jersey:Prentice-Hall.

Behavior and the Factors Influenced Applications Consumption on Smartphone of Undergraduate Students...

Documents

Transcript of Behavior and the Factors Influenced Applications Consumption on Smartphone of Undergraduate Students...