• A webinar is an online seminar or

workshop delivered over the internet.

• Host organizes event and invites

attendees.

• At the scheduled time, host and attendees

log into the webinar hosting provider (like

GoToWebinar.)

• Webinars are “synchronous” –

everyone views at the same time.

Host

Attendee

Webinar Hosting

Provider

• A high speed internet connection

• For GoToWebinar: – A computer running Windows 7, Vista, XP or Server

2004

• IE 7, Firefox 3.0, or Chrome 5.0 or newer

– Or a Mac with OS X 10.4.11 Tiger or newer

• Safari 3.0, Firefox 3.0, or Chrome 5.0 or newer

• Will need to download Java client

– It’s just one click

• There are many different webinar hosting

providers, and each interface is different.

• The most common is GoToWebinar

• You will see the host’s screen. May

include:

– Powerpoint presentations (like this one.)

– Live or recorded video

– Live web or software demonstrations

• Usually attendees microphones are muted

• Chat box

– Can input questions (usually only the host can

see them, though they may share them with

the audience

– “Raise Hand” – button. Click if you have a

question and host may unmute your mic so

that all attendees can hear you.

• You may be able to call in by phone to

hear the audio, though most people just

use their computer’s audio system.

• In addition to the host, there may be 1 or

more panelists.

• Typically scheduled for 1 hour, usually last

longer.

• Contests! (Sometimes)

• When you register for a webinar,

remember time zones.

• Now, let’s take a look at a live webinar…

• Contests! (Sometimes)

• When you register for a webinar,

remember time zones.

• Now, let’s take a look at a live webinar…

• Webinars are not always recorded

– If they are, the recording may not be made

available.

– Or, you may have to pay to access the

recording.

– In order to maintain interest, host may not

disclose if recording will be made available.

• Recorded webinars are usually presented

embedded in a web page, so there’s a

huge variety in look, feel, and functionality.

• Let’s look at a couple of examples of

recorded webinars…

• May be one-time events or regularly

scheduled

– Example: Talk Marketing Now Network

• http://talkmarketingnow.com

• Interactive vs Non-Interactive

– Q & A

• Content-only webinars

– Not pitching any products

– Used for:

• Creating a product

• Bonus

• “Lead magnet” for opt-ins

• Part of paid product or membership

• Branding

• Community building and fun!

• “Pitch” Webinars

– Selling a product

• But don’t let that scare you off!

– Pitch webinars are usually 1/2 to 2/3 content.

• Often shows “what” and “why” then the product shows

you “how.”

• Or show you how to do something manually and they

are selling an automated solution.

• Content is often outstanding – “If he’s giving away

stuff this good, the stuff he’s selling must be

amazing.”

– Often a special offer good only during

the webinar.

• Interactive

• It’s best to forgive technical problems. They

happen.

• A good webinar provides valuable content that is

useful even if you don’t buy the product

– Provides enough information for you to make an

informed decision

– Information is based on facts, not hype

• There will always be some hype (we’re marketers,

after all) but there should be facts as well.

• Money-back guarantee

– People often buy on impulse at webinars, so a

money-back guarantee shows that the author

has confidence in their product and is not just

counting on people buying in the heat of the

moment.

• OnlineWebinar.net – Get the latest news on

the best internet marketing webinars

• Brad Gosse’s “Picture Traffic” Webinar –

Featured in Module 4. An excellent example

great content this is useful whether or not

you buy the webinar.

Thanks