Beginner's guide to paid social media
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A beginner’s guide to paid social media
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Transcript of Beginner's guide to paid social media
A beginner’s guide to paid social media
A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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An introduction With more than 500m tweets a day and 300 million LinkedIn users, it’s hard to stand out. That’s where paid social comes in. In this e-book, find out how to carry out a paid social media campaign correctly, with the right strategy and quality content. We’ve included our top six points about paid social media to get you started.
A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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How social media fits in with your overall PR
PR is about communicating with your current and target customers to enhance and maintain your reputation. And using paid social media activity as part of your PR and marketing campaign can help boost your business’ profile and engage a wider audience.
Placing content directly in front of your target audience ensures your key messages are heard.
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A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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Why paid social should be on your radar
Paid social media activity gives accounts a much needed boost to assist with their organic growth. Building a Twitter or Facebook account with relevant followers can take time. Engaging followers, posting content and using effective hashtags often takes months to achieve high levels of success. Using paid social to place content of interest directly in front of your target audiences will quickly engage fans and followers.
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A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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Why paid social is not the same as buying followers
It’s important to note that paid activity is not the same as buying followers. Paid social promotes your business to genuine users. Buying followers results in thousands of spam accounts liking or following you online.
None of these will be interested in buying from you.
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A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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Correct targeting key to paid social success
Part of paid social’s success is its ability to target specific audiences. Promoted posts and accounts can be aimed at certain industries, job positions, geographical location, and hobbies and interests. Through specific targeting, business aims such as building trust and enhancing reputations can be supported by paid social.
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A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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Tailored content that engages the target audience will maximise results
Research what content is of (colour) interest, and in what format users want it. Typical content includes press releases, latest news, tips and advice, job vacancies, and special offers.
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A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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Feed the data back in to improve results
Interrogate and interpret the analytics to unearth golden nuggets of information.
What content was popular? Why? What did people do once they landed on your website? Amend campaigns in real time to enhance results.
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A beginner’s guide to paid social media…………………………………………………………………………...........
………………………………………………………………………………………………………www.outwrite.co.uk
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