BEGIN WITH BUY-IN

PRESENTED BY JAY WEELDREYER

C4L REGIONAL CONFERENCELAS VEGAS, NEVADA

7/12/2009

SO WHAT’S YOUR

STRATEGY GOING TO BE?

YOU HAVE

A VISION

YOU HAVE

A MISSION

YOU HAVE

A STRATEGY

SO YOU KNOW WHO YOU ARE

YOU KNOW WHERE YOU’RE

GOING

AND YOU KNOW HOW TO GET THERE

NOW VISION

RIGHT?!

WRONG.

WHAT IS THE REAL SITUATION?

LEADERSHIP’S TRUTH

NOW VISION

NOW

VISION

VISION?

ACTIVIST’S TRUTH

NOW

VISION

NOW

NOW

NOWNOW

VISION

VISIONVISION

NOW

NOW ?

DONOR’S TRUTH

NOW VISIONNOW

NOW

NOW

VISION

VISION

?

MEMBERSHIP’S TRUTH

NOW VISION

NOW

NOW

NOW

NOW

NOW

NOW

NOWVISION

VISIONVISION

VISION

VISION

?

THE PUBLIC’S TRUTH

VISION

NOW

NOW

NOW

NOW

VISION

VISION

VISION

THE GOVERNMENT’S TRUTH

NOW

YOU KNOW WHERE I’M

GOING WITH

THIS?

HERE’S A HINT:

DOESN’T THAT LOOK FAMILIAR?

CALLS FOR ACTION

WITHOUT A CLEAR CONNECTION TO OUTCOMES

THAT SUCKS

STRATEGIC PLANNING DEVELOPSCLARITY

A CLEAR PICTURE OF WHO AND WHERE YOU ARE

?

?

?

A CLEAR PICTURE OF WHO AND WHERE YOU ARE

I AM A CIRCLE

A CLEAR PICTURE OF WHO AND WHERE YOU ARE

I AM A CIRCLE

YOU ARE HERE

NOW

A CLEAR VISION OF WHERE YOU ARE GOING

?

?

?

YOU WANT TO BE HERE

NOW

A CLEAR VISION OF WHERE YOU ARE GOING

VISION

NOW

VISION

A CLEAR PLAN TO GET YOU THERE

?

?

?

NOW

VISION

A CLEAR PLAN TO GET YOU THERE

DO THIS

NOW

VISION

AND MOST IMPORTANT OF ALL

STRATEGY

NOW

VISION

A CLEAR REASONWHY YOU EXIST, WHY YOUR VISION IS

IMPORTANT

STRATEGY

NOW

VISION

A CLEAR REASONWHY YOU EXIST, WHY YOUR VISION IS

IMPORTANT

STRATEGY

Without your mission, without your vision, without your status, and without your plan---You have no

strategy.

AND ACTION WITHOUT STRATEGY . . .

AND ACTION WITHOUT STRATEGY . . .

. . . IS THE NOISE BEFORE DEFEAT.

And that begs the question . .

WOULD YOU RATHER MAKE NOISE,

OR WIN?

MAYBE OUR ACTIONS SHOULD NOT BE BASED ON THIS.

NOW VISION

NOW

NOW

NOW

NOW

NOW

NOW

NOWVISION

VISIONVISION

VISION

VISION

?

?

?

. . . BUT INSTEAD ON THIS . . .

NOW FUTURE

. . . OR THIS . . .

NOW FUTURE

NOW

. . . OR THIS . . .

NOW FUTURE

NOW

NOW

. . . ORTHIS . . .

NOWFUTURE

NOW

NOW

NOW

NOW

NOW

NOW

NOW

A POWERFUL MISSION

A POWERFUL MISSION

& COMPELLING VISION

ENABLE YOUR ACTIVISTS

ENABLE YOUR ACTIVISTS,MEMBERS

ENABLE YOUR ACTIVISTS,MEMBERS,DONORS

ENABLE YOUR ACTIVISTS,MEMBERS,DONORS,

AND LEADERSHIP

ENABLE YOUR ACTIVISTS,MEMBERS,DONORS,

AND LEADERSHIPTO DO THE RIGHT

THING

ENABLE YOUR ACTIVISTS,MEMBERS,DONORS,

AND LEADERSHIPTO DO THE RIGHT

THINGAT THE RIGHT TIME

IN ANY SITUATION

SO THE PUBLIC GETS INSPIRED

AND THE GOVERNMENT

RESPONDS

. . . WHICH MEANS . . .

YOU WIN

MORE OFTEN

MORE OFTEN

& WITH LESS WORK.

I THOUGHT YOU’D LIKE THAT.

SO WHAT’S YOUR

STRATEGY GOING TO BE?