Before&After
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kelli-matthews -
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slides before & after examples based on presentation zen principles. Video on slide 4
Transcript of Before&After
The audit’s scope should match the size and complexity of the organization
Your PR Audit Should Work to Measure Effectiveness of Your Communication Programs
Organization Department Employee Group
Internal Focus
• Examine a Particular Subject
• Analyze a Specific Media Channel
• Uncover Misunderstandings
• Relieve Bottlenecks
• Discover New Opportunities
External Focus
Return on Investment
• Measure Cost Effectiveness
• Evaluate Ongoing Programs
• Confirm (or not) Hunches
• Clarify Questions
• (Sometimes) Reorient Concepts Among Sr. Management