Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist...

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BEFORE SEO

Transcript of Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist...

Page 1: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

BEFORE SEO

Page 2: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

Why SEO?

❑ Bring Traffic to your Website 

❑ Find new customers and assist growth

❑ Explore new markets

❑ Achieve better conversion rates

❑ Build brand awareness through better

rankings

❑ Open your business 24×7

❑ SEO is good for social mediaAn important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

Page 3: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

QUESTIONS TO ASK BEFORE HIRING AN SEO COMPANY

❖ What reports will I receive and how often?

❖ What are business listings and how important they are for my Business?

❖ How do you select which keywords to target?

❖ How soon can I expect to see results?

❖ How do I get my business on the first page of Google?

❖ How do I advertise on Facebook?

Page 4: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

AN SEO COMPARISON BETWEEN A FRESH WEBSITE AND ITS COMPETITORS WEBSITES BASED ON THE KEYWORDS REAL ESTATE

IN CRYSTAL BEACH, TEXAS

WEBSITE WITH NO SEO SE

O O

PTI

MIZ

ED

W

EB

SITE

S

Page 5: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

Custom Beach Home Builder Crystal Beach, TX Keyword research is the practice of identifying which phrases are used on

search engines such as Google when people are looking for the

information. Ranking for the right keywords can make help your website

to be seen on page one of Google Search Result.

! Keywords should be relevant to the website’s content and the

business theme.

! long-tail keywords are specific and easy to rank.

! Keywords should have medium to high competition and large

monthly search volume.

Custom Beach Homes Crystal Beach, TX

Beachfront Homes for Sale Crystal Beach, TX

Beachfront Property for Sale Crystal Beach, TX

Beachfront Real Estate Crystal Beach, TX

Luxury Beach Villas Crystal Beach, TX

Real Estate Crystal Beach, TX

Homes for Sale Crystal Beach, TX

Beach House Rentals Crystal Beach, TX

Rental Homes Crystal Beach, TX

Crystal Beach Real Estate for Sale

Property for Sale Crystal Beach, TX

KEYWORD RESEARCH

HOW DO YOU SELECT WHICH KEYWORDS TO TARGET?

Page 6: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

The Villas are not coming up due to

zero SEO

Local Company Coming Up 1st In Google Results Because They

Have Good SEO.

HOW DO I GET MY BUSINESS ON THE FIRST PAGE OF GOOGLE?

Page 7: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

The Villas Don’t

Come Up Die To

Zero SEO

Local Companies Coming on

Top Because They Have Good

SEO.

Page 8: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

No Result Found

Local Real Estate agent coming up on Yelp Local Business Listings

used by people to find businesses liked “The Villas” by keywords.

WHAT ARE BUSINESS LISTINGS AND HOW IMPORTANT THEY ARE FOR MY BUSINESS?

Page 9: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

The Villas is not Listed And Claimed With Its Business info

such as Contact Info, Services, Working Hours, Website URL,

Images etc. On All The Search Engines And Apps Like Google,

Yahoo, Yelp, and Yellow Pages Where Shoppers Are Looking

For Businesses Like Yours!

Page 10: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

Local Real Estate Agent coming up #1 on www.yellowpages.com. people use to find businesses like…… The Villas with keywords such as real estate agents. With a listing, The Villas will come up here too!

Page 11: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

Social media helps find new customers and expands your audience. It generates leads for one third of the cost.

Best Social Media Strategy Includes:

-Profile filled out completely and correctly. It is an art.

-Create Engaging Content including videos and images to share throughout the social media world.

HOW DO I ADVERTISE ON FACEBOOK?

Page 12: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

Complete Business Listing Details

SEO Techniques Status

Google My Business

Yelp Listing

Yellow Pages Listing

Facebook

Twitter

Other Local Business Listings

Page 13: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

HOW SOON CAN I EXPECT TO SEE RESULTS?

It takes an average of 30 days for a major search engines to update any given page from your site.

Page 14: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

WHAT REPORT WILL I RECEIVE?

The Villas

Account URL Username Email Address Password Comments

https://business.google.com/ - - - -

https://facebook.com/ - - - -

https://biz.yelp.com/ - - - -

http://www.yellowpages.com/ - - - -

https://twitter.com/ - - - -

https://www.linkedin.com/ - - - -

http://www.bbb.org/ - - - -

Page 15: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

We Are Better Business Bureau Certified!

Page 16: Before SEO - Ebook (2) · Why SEO? Bring Traffic to your Website Find new customers and assist growth Explore new markets Achieve better conversion rates Build brand awareness through

Thank You!

Kym MelloMarketing Consultant A La Carte Solutions

www.alacartesolutions.net C: 409-782-9750 E: [email protected]

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