Before SemiStone Media

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BEFORE SEMISTONE

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A Brief History - David Marshall - Creative Director

Prior to forming SemiStone Media, David Marshall, (Creative Director), was the senior graphic designer at HHC Lewis (formerly Hall Harrison Cowley, owned by Saatchi & Saatchi). His primary role for the last seven years was that of servicing the Emerson account, which involved many ad campaigns, brochures and other marketing materials. This document is intended to help assess the experience and creativity of SemiStone Media, using examples of the design work he produced for Emerson, whilst SemiStone builds its new portfolio, as the company is still very much in its infancy, having registered at Companies House in February 2014.

Emerson company overview

Emerson (NYSE: EMR) is a diversified global manufacturing and technology company, offering a wide range of products and services in the industrial, commercial and consumer markets through their Process Management, Industrial Automation, Network Power, Climate Technologies, and Commercial & Residential Solutions businesses. Recognised widely for their engineering capabilities and management excellence, Emerson has approximately 132,000 employees and 230 manufacturing locations worldwide, with an annual turnover of $24.5 billion.

Few companies can rival Emerson’s steady rise during the last half century to rank among the most innovative and successful industrial enterprises, widely known for their management process, sustained financial performance and operational excellence. What began in 1890 as a single plant producing electric motors and fans in St. Louis, Missouri, has grown into a global technology and solutions provider that meets some of the world’s most significant challenges. Emerson holds prime global market positions in each core business:

Network Power, Process Management, Industrial Automation, Climate Technologies, and Commercial & Residential Solutions. While they drive their achievements with a multitude of sophisticated processes, operations and skills, their fundamental approach follows this simple proposition: ‘Emerson combines the best technology and the world’s greatest human talent to create solutions for the benefit of our customers and the world.’ They succeed by thoughtfully applying this principle to help their customers grow, to improve quality of life and to meet important business and social challenges.

Emerson’s long-term success ultimately depends on their management team’s abilityto maintain their conviction and continually reshape their approach in a dynamic world.The management values and beliefs begin with integrity: ‘We insist on integrity in everything we do.’ In addition, their focus on sustainable business practices and decisions guides their management and approach to social stewardship.

website: www.emerson.com

“Make every detail perfect, and limit the number of details to perfect.”

Jack Dorsey, Co-Founder of Twitter

THE EMERSON ACCOUNT

July 2013 - Emerson is ranked 478 on FORTUNE’s list of the world’s largest companies, as ranked by revenues.

BEFORE SEMISTONE

www.SemiStoneMedia.com

Ad campaigns were regular assignments: David’s task was to research

the service or product and the related market, and then create headlines

with supporting imagery, that targeted USPs to use for the campaign.

On the following pages are examples of advertising that he produced for the Emerson Process Management division, targeting customer pain points and offering solutions through the use of products and services that Emerson offer.

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Brochures were also regular assignments: this example was aimed

at improving plant efficiency by reducing energy losses through the

production process.

An image was required to illustrate the focus of the brochure, so ten images were assembled, and then manipulated and amalgamated in Photoshop to produce the front cover image, as seen opposite.

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This conference guide was required for the first Global Users Exchange to

be held in Europe, which came about due to the continued success of the

event held annually in the USA.

Again an image was required to illustrate the front cover, so several images were manipulated and amalgamated in Photoshop to produce the front cover image, as seen opposite.

BEFORE SEMISTONE


The Innovations magazine came into being so as to promote the latest

technology that Emerson had developed, aimed at higher management

levels and above..

The requirement was to tone down the Emerson connection, so the normal guidelines were ignored, and a whole new style developed for the magazine, as well as designing a suitable masthead.

The publication proved to be a good marketing tool, and numerous language versions were created, including German, Italian, Spanish and French.

Again an image was required to illustrate the front cover, so several images were manipulated and amalgamated in Photoshop to produce the front cover image, as seen opposite.

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In 2006 a trade stand design was

required for a show in Cairo. On

these pages can be seen the design

mock-ups of the stand, as well as

some of the info graphics created to

be used on the stand, using a style

created for this event.

Emerson were very pleased upon attending the event as they felt that their stand was, by far, the best at the show.

BEFORE SEMISTONE


A Brief History - Ben Francis - Director of Technology

Prior to becoming involved with SemiStone Media, Ben Francis had 15 years experience in a variety of hands on and strategic roles including Head of Technology, Digital Media Consultant, Chief Technical Officer, Development Manager, Digital Director & Technical Consultant. He is proficient in executive-level strategic development and hands-on mobile, technical, digital design work, and has run three new media businesses both as an employer and also as a freelancer, winning a number of business awards for his agency work.

Over the course of his career he has built a large and varied base of global blue-chip clients, including: Sony, Blue Arrow, Toshiba, City & Guilds, Nortel, BT, NHS, Motorola, Coca Cola, HP, Pfizer, GSK, Abbott & Castrol. Projects delivered have been wide-ranging, including brand consultancy & design, static Internet sites, content management systems, multi-channel content delivery systems, ecommerce platforms, bespoke software, digital strategy consultancy, international event video features, screensavers, and mobile applications.

His key skills include full technical & design ability to single-handedly deliver global facing projects - as well as initial consultancy, client liaison & project management required to deliver such work effectively.

Ben has a proven record in delivering high value, high return marketing toolkits for delivery to consumers, clients and marketing channels.

Skill Set

PHP

HTML5

JavaScript

Ajax

CMS (WordPress, Drupal, Joomla etc)

MySQL Databases

Flash

Apache

Flex

Ecommerce

XML

XSLT

XHTML

Facebook Apps

User Experience

Mobile Development & Payments

SMS Marketing

Digital Strategy

Project Management

Bristol-Myers Squibb

To aid the sales process for BMS’ sales team, Ben created a software toolkit that allowed bespoke prescribing contracts and partnership agreements to be produced, printed and edited easily following a specific line of questioning. This was rolled out across the company as an official piece of sales collateral. He also designed and produced a brochure for them entitled ‘A Guide to Additional NHS Funding’.

Abbott Laboratories

Ben produced an RSVirus New Service Development CDROM toolkit for Abbott labs, along with design and layout of all accompanying print collateral (5 brochures and a folder).

GlaxoSmithKlein

Along with designing and producing brochures for GSK, Ben has produced a software toolkit as a guide to additional NHS funding for acute coronary syndrome, which allowed the collation, collection and download of relevant brochures, imagery, logos and documents. He also produced a mini 3D platform game for GSK, based on the ‘Ribena’ berries.

Ben produced a multimedia CD for Vanderbilt University; this was for the results of the International Suicide Prevention Trial (InterSePT™) and the analysis of their impact on the treatment of schizophrenia. Sponsored by Novartis, this CD was distributed as a packaged press release and information pack that included a web cast discussing the implications of InterSePT results and the impact of suicidal behaviour on physicians, patients and their families.

Along with producing a number of web projects for the likes of the NHS and Pfizer, Ben has also been commissioned to do a variety of software and design work for pharmaceuticals:

Mobile Apps Development

User Experience / Interface Design

SMS Marketing

Digital Strategy

Marketing, Channel & Sales Toolkits

Facebook Apps

Ecommerce

Content Management Systems

Software Design & Implementation

Database Architecture & Management

WEB DESIGN:

Branding / Corporate Identity

Advertising Campaigns

Sales Brochures / POS

Logo / Stationery Design

Leaflets / Posters / Billboards

Magazines / Newsletters / Books

Corporate Brochures

Financial Reports

Exhibition Stands / Trade Banners

Illustration / Photo Manipulation

PRINT DESIGN:

Our desire is to help our clients deliver a message that resonates with their target audience, whether that’s

achieved through a website design, an effective advertising campaign or the rebranding of the company.

Ultimately, our passion is your success.

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For further information call +44(0)330 222 0023 or visit SemiStoneMedia.com©2015 SemiStone Media Ltd. All rights reserved. Registered in England and Wales No. 08869170.

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