Development1938- 1946

No activityDue to 2nd

World war

GrowthBy 1955

1 Million carssold.

Maturity1965

1 million carsper month

Saturated1971

1.3 million cars per

month

Decline1972- 199530000 carsper month

New Design1998- 2005

891 159 Cars sold

Rejuvenate theProduct

2011 New product should still

have iconic shape. Isuggest that it has 4doors to attract new

family markets

1938- 1946 1950- 1965 1971- 1994 1998- 2005

New model to target new

markets such as a 4 door family car and 4 wheel drive

2011-

Volkswagen Beetle - Product Life Cycle

STARSrepresents 24 percent of the company’s total sales its growth is outpacing Red Bull Energy Drink is having a high market share in a high growth market can generate high sales in the short and long term needs promotional investment to maintain its position

Red Bull Sugar Free

Red Bull Boston Matrix

Cash Cow

Red Bull Energy Drink

It is Red Bull’s premier brand which is still highly profitable. It has a high market share in the energy drink which is no longer growing It is a well established brandlow campaign costs because it is a well known

premier brand with a strong loyal following

Dogs

Red Bull Cola

the market segment of Colas that it is attempting to enter is heavily dominated by established brands such as Coca Cola. Degree of differentiation with leading competitors is smallIt has low market share in a little growth market It needs lots of advertising with little profits. Controversy over use of Coca leaves used in cocaine will make the product difficult to market.

Question Marks? ? ??

Red Bull Energy Shots

it is a new product in an existing rapidly growing market of 5 hour energy drinks.There is very strong competition in this market from already established brands.There is potential in this market but Red Bull will need to invest heavily to build the market.