Beef in Supermarket Foodservice

© 2015 Technomic Inc. 32.3% of fresh meat and poultry volume sales in supermarkets 35.1% of meat and poultry volume for all foodservice operators But just 5.3% of volume for retail prepared food Customers want to see more beef in the prepared-foods section Convenience is the top driver behind meat purchases Bold seasonings and sauces for beef are highly preferred Specialty beef burgers stand out, especially for lunch Beef and the Retail Consumer 76% 46% 33% 30% 19% Convenience— quick and easy option Taste and flavor Don't want to take the time to do at home Variety, something different Quality and value of the products Top reasons consumers purchase ready-to-eat/heat meat items from supermarkets © 2016 Technomic Inc. About 7 out of 10 (69%) of the most frequent prepared foods shoppers want to see more beef. CONSUMER DEMAND IS HIGH Beef accounts for… Source: IRI/FreshLook; Technomic Inc.

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Transcript of Beef in Supermarket Foodservice

32.3% of fresh meat and poultry volume sales in supermarkets

35.1% of meat and poultry volume for all foodservice

operators

But just 5.3% of volume for retail prepared food

Customers want to see more beef in the prepared-foods section Convenience is the top driver behind meat purchases Bold seasonings and sauces for beef are highly preferred Specialty beef burgers stand out, especially for lunch

Beef and theRetail Consumer

76%

46%

33%

30%

19%

Convenience—quick and easy option

Taste and flavor

Don't want to take thetime to do at home

Variety, somethingdifferent

Quality and value of theproducts

Top reasons consumers purchase ready-to-eat/heat meat items

from supermarkets

About 7 out of 10 (69%) of the most frequent prepared foods shoppers want to see more beef.

CONSUMER DEMAND IS HIGH

Beef accounts for…

Source: IRI/FreshLook; Technomic Inc.

29%

51%

66%

28%

25%

33%

41%

75%

33%

29%

Beef dish/steak

Beef burger

Chicken

Fish/seafood dish

Pork dish

Lunch Dinner

What type of meat dish are you most likely to order

from supermarkets?(at least occasionally, for lunch or dinner)

Growth opportunity: Play up the

convenience factor with unique specialty

beef burgers for lunchtime takeaway

and grab-and-go dinner options

Consumers Want Big, Bold FlavorsThe most preferred sauces, glazes and

marinades for beef dishes

1. Barbecue (55%)—showcase for smoked brisket dishes2. Teriyaki (41%)—use in Asian-style bowls with flank steak3. Bourbon (35%)—highlight as a flavor for family-style

ground beef or shredded products4. Black pepper (35%)—for roast beef in sandwiches5. Chipotle (27%)—for skirt steak in tacos and fajitas