Becoming Your Own Publisher: From Crowdfunding to Marketing
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Transcript of Becoming Your Own Publisher: From Crowdfunding to Marketing
B E C O M I N G Y O U R O W N P U B L I S H E R
F R O M C R O W D F U N D I N G T O M A R K E T I N G
B Y N I K P E A C H E Y - N I K P E A C H E Y @ M A C . C O M
I H A D A D R E A M
C O N T E N T
• Crowdfunding
• Writing
• Creating
• Launching
• Marketing
C R O W D F U N D I N G
W H Y D O I T ?
• Money
• Support
• Market research
• Start your marketing
C R O W D F U N D I N G P L AT F O R M S
• https://www.kickstarter.com/
• https://www.indiegogo.com
• https://patreon.com/
• http://www.crowdfunder.co.uk
• https://unbound.com/
H O W M U C H ?
T H I N G S T O B E A W A R E O F
• Commission
• Transfer charge
• Bank charges
• Tax
S T R U C T U R I N G Y O U R C A M PA I G N
• Write a compelling story
• Create a video
• Range of rewards
• Promote
S U R P R I S E S
W R I T I N G Y O U R B O O K
M I S TA K E S
• Too much
• Too long
M I N I M A L LY V I A B L E P R O D U C T
M A K I N G T H E E B O O K
T O O L S
• iBooks Author
• Kotobee
• Kindle Textbook Creator
T O O L S ( O T H E R )
• http://papyrus.yourstory.com/
• https://booktype.pro/
• https://madmagz.com/
• https://www.activetextbook.com/
D E S I G N
R E S O U R C E S
• https://unsplash.com/
• https://stocksnap.io/
• https://pixabay.com/
• https://icons8.com/
• https://iconstore.co/
• http://www.freepik.com/
D E S I G N T I P S
• Look
• Read up
• Buy a book
F O R M AT
• File Type
• Security
• Orientation
M A R K E T P L A C E
M A R K E T P L A C E P L AT F O R M S
• iBook Store
• Amazon
• SmashWords
• TeachersPayTeachers
• TES
• Educents
• Payhip
T H I N G S T O C O N S I D E R
• Charges
• Audience
• Payment options
• Payouts
• Marketing features
• Price
W H AT Y O U N E E D
• Marketing blurb
• Images of the book
• Video
• Samples
M A R K T I N G & P R O M O T I O N
C H A L L E N G E S
• eBooks are a hard sell
• Marketing budget
• Confidence
• Quality
• Digital = Free
• Digital = Constantly available
Y O U R N E T W O R K
• Blog
• Email newsletter
• Google +
• Curation sites
Your network
1000
Your network = sales
1 Per 1000
G R O W T H H A C K I N G E B O O K S A L E S
• Share every day
• Create a video
• Have good images and text
• Pay for ads (Facebook / LinkedIn)
• More products
• Have a sale
• Give aways
G R O W T H H A C K I N G E B O O K S A L E S
• Do webinars
• Go to conferences
• Build into other formats - courses etc
• Give copies to influential people
• Try to get reviews
• Affiliate marketing
M O R E
• Growth Hacking eBook Sales
• PeacheyPublications
• eNewsletter
• Nik on LinkedIn
• Nik on Twitter