Becoming Twitter Literate

Marissa Wasseluk New Media Associate

Community Media Workshop

Session Learning Objectives:

1. Understand the basic anatomy of a tweet

2. How to create a twitter list that is useful for your issue

3. Craft effective messages

4. Learn tips on how to listen and monitor online conversations about your issue

5. Participate in the online conversation

What is Twitter? Micro-blogging platform Links to items on the internet Collects comments in real time Answers the question, “What are you doing right now?”

???

What is Twitter?

Twitter is like…

What is Twitter?

Listen &

Monitor

Screen names Retweet/ Modified tweet

Shortened URL

Hashtags

WHY Twitter? Tweet speaks to all

Immediate, wide reach

Listen & monitor audience

Find new conversations

WHY Twitter? • Reach out to influencers & build relationships

• Creates online interactions around real world events

• A well-maintained Twitter presence can frame your organization and its leaders as major players

The T.W.E.E.T. Method

HOW

T.W.E.E.T.

TARGET

Target What is your goal? Informational Personal Fundraising

T.W.E.E.T.

WRITE

Twitter To Do’s Talk to people!

Add commentary to shares

Retweet + respond

An Effective Tweet Link to updates & resources from your blog or website

Call to action

Open questions

An Effective Tweet Find the screen names of people & places you mention

in your tweets

Spell out important items

Every tweet you send has its own URL & embed code

T.W.E.E.T.

ENGAGE

T.W.E.E.T.

Screen names Retweet/ Modified tweet

Shortened URL

Hashtags

HOW TO: Make a List

EXPLORE

Explore Perform a Search Interests, influencers

Explore

Explore

Explore

Explore Hashtags

T.W.E.E.T.

TRACK

Track

Think Before You Tweet! Are you posting from the right screen name?

Is everything spelled correctly?

What’s the main idea of this tweet?

Ask yourself, “Is this useful? Would I click on it?”

Q & A Marissa Wasseluk

New Media Associate @marissapaige