Becoming Social - Social media records management

31
Becoming social Craig Thomler Gov 2.0 Advocate Managing Director Delib Australia National Records and Information Officers’ Forum 20 February 2014

description

Presentation to the 5th Annual Records and Information Officers Forum on Thursday 20 February 2014.

Transcript of Becoming Social - Social media records management

Page 1: Becoming Social - Social media records management

Becoming social

Craig ThomlerGov 2.0 Advocate

Managing DirectorDelib Australia

National Records and Information Officers’ Forum20 February 2014

Page 2: Becoming Social - Social media records management

Hi, I’m Craig

Page 3: Becoming Social - Social media records management

Should government become social?

Page 4: Becoming Social - Social media records management
Page 5: Becoming Social - Social media records management

Australian Government versus ASX 200

Use at least one social media channel

Sources: BRR Services Social Media Report, eGovAU blog

Australian Gov-ernment agencies

ASX 200 companies Federal politicians

82%78%

90%

Page 6: Becoming Social - Social media records management

• Over 1,200 online consultations in last four years

• Over 920 agency Twitter accounts

• Over 120 agency blogs

• Over 250 Facebook pages

• Over 300 agency mobile apps

• Over 200 agency YouTube channels

• At least 15 open data competitions

• At least 7 open data sites

Very, very social…

Source: eGovAU blog

Page 7: Becoming Social - Social media records management

And growing more social each day…

Source: eGovAU blog

Page 8: Becoming Social - Social media records management

You can even find the best tweets…

View top fifty government tweets daily at: oztweets.measuredvoice.com

Page 9: Becoming Social - Social media records management

The risk of the digital dark age…

1800

1820

1840

1860

1880

1900

1920

1940

1960

1980

2000

2020

2040

Retained records over time…

Page 10: Becoming Social - Social media records management

Since 2011: Estimated that 11% of records related to Egyptian revolution have been lost

Data & records are already disappearing

Study of accessibility of science data– looking at data 1991-2011 found 17% lost per year…

Page 11: Becoming Social - Social media records management

Record keeping in context for digital & social strategies

Page 12: Becoming Social - Social media records management

The context for digital & social strategy

Engagement/project practice

Guidance and training

Strategy and framework

Social media policy

Agency instructions and policies

Government policies and guidelines

Legislation and international agreements

Whole of

agency

Branch/

Team

Whole of Governme

nt

Page 13: Becoming Social - Social media records management

The context for digital & social strategy

Engagement/project practice

Guidance and training

Strategy and framework

Social media policy

Agency instructions and policies

Government policies and guidelines

Legislation and international agreements

Whole of

agency

Branch/

Team

Whole of Governme

nt

Recordkeeping

Page 14: Becoming Social - Social media records management

Record keeping and social media strategy

Communications Plan Content

Strategy

Social Media

Strategy

Records Mgmt

It should be consideredin every engagement

Page 15: Becoming Social - Social media records management

So what should a good digital strategy involve?

• Context

• Goals (why)

• Audience (who)

• Methodology (how)

• Tools (what)

• Guidelines (community, moderation, triage)

• Content plan (when)

Record mgmt

Page 16: Becoming Social - Social media records management

Integrate record mgmt into social strategy

Social Media Planner smplanner.com

Page 17: Becoming Social - Social media records management

Archiving issues with social media

• Collection

• Retention

• Discovery

• Context

Page 18: Becoming Social - Social media records management

MYTHBUSTERS

Page 19: Becoming Social - Social media records management

It is hard to capture and retain social media comments

Page 20: Becoming Social - Social media records management

Not true

Page 21: Becoming Social - Social media records management

Agencies lose copyright over content published on social media

Page 22: Becoming Social - Social media records management

Largely not trueIn most cases copyright is retained by the content owner (agency or individual).

Generally the social media service simply has a right to distribute and publish your content, necessary for use of the service.

However read the terms of use – different services may take different rights over content.

Page 23: Becoming Social - Social media records management

All social media comments by agencies must be recorded & retained

Page 24: Becoming Social - Social media records management

Not trueDepends on the content.

• If information is provided or communities asked for feedback it should be recorded.

• If you’re simply chatting, it may not need to be recorded.

However – as you can record it, it doesn’t hurt!

Page 25: Becoming Social - Social media records management

An agency has no right to retain and reuse social media content from others

Page 26: Becoming Social - Social media records management

Partially trueYou can take a copy and retain it for your own records, but can’t republish without permission.

In many consultations agencies have explicitly taken ownership over copyright of submissions.

This can be extended into social communities you operate with careful legal wording (if necessary).

Page 27: Becoming Social - Social media records management

We don’t need to tell people we may retain a copy of their comments

Page 28: Becoming Social - Social media records management

True (but poor practice)There is no legal requirement to declare if you retain a copy.

However it is good practice.

Think letter and phone calls.

Page 29: Becoming Social - Social media records management

Mark Zuckerberg is a CIA operative andFacebook a global profiling tool

Page 30: Becoming Social - Social media records management

CLASSIFIED