Becoming Native, 8 New Rules for Advertising That Works
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Transcript of Becoming Native, 8 New Rules for Advertising That Works
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BECOMING
NATIVE
CHRIS MISMASH : BEND WEBCAM
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OH TO BE A
PROPHET
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WHEN BEST PRACTICE
KILLS
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WHEN AUDIENCES ARE
TARGETS
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BEWARE FALSE SENSE OF
SECURITY
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CAUGHT UP IN ALL THE
PROCESS
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MILLIONS SPENT
13 TALKING
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THE BRAND THAT MAKE US
RETHINK
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ACTION SPORTS UNLOCKS
COALITIONS
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MAKE WHAT WE
WANT TO SEE
NOT WHAT WE HAVE TO SEE.
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IF YOU LIKE BAD ODDS, PLAY ADS
0.00144058
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½ OF YOUR CLICKS ARE
FAT FINGERS
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TELL THE TRUTH, YOU DVR TO
SKIP ADS
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LOSING CONTROL MAKES ME
ANGRY
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THIS INDUSTRY IS JUST A BIT
CRAZY
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WE OPTIMIZE WHERE NO ONE IS
LOOKING
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KEEP CALM, TRY NOT TO
PANIC
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THINK BACK TO LOOK
FORWARD
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IT IS TIME FOR
NEW RULES
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KEEP
MOVING
CHANGE WITH PURPOSE.DON’T STOP DOING WHAT IS WORKING FOR YOU TODAY.
RU
LE O
NE
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THINK
WWRBD
WHAT WOULD RED BULL DO?KEEP FOCUSED ON BEING AUTHENTIC, COMPELLING, RELEVANT AND SOCIAL.
RU
LE T
WO
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SHIFTPURPOSE
WINNING IN CONTENT HAS NEW MEANING.THE GOAL IS TO GET PEOPLE TO POST AND OWN YOUR CONTENT AS THEIR OWN, NOT TO CRAFT THE MOST CLEVER TAGLINE.
RU
LE T
HR
EE
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BUILD THROUGHPEOPLE
CREATE PARTICIPATION.THINK ABOUT HOW TO CREATE COALITION TO SHARE YOUR STORY OVER USING MEDIA BUY TO PUSH YOUR STORY.
RU
LE FO
UR
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BE ON THE INSIDE
PEOPLE ARE CUTTING OUT THE PERIPHERY.IT IS CRITICAL TO BE A PART OF THE STORY RATHER THAN SOMETHING STAPLED ON TO THE SIDE OF IT.
RU
LE FIV
E
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MAKE CONTENT THATCOMPELS
HOLD A HIGHER STANDARD.CONTENT HAS TO BE SOMETHING PEOPLE SEE BECAUSE THEY WANT TO, NOT BECAUSE THEY HAVE TO.
RU
LE S
IX
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KEEP ITREAL
WE CAN ALL SNIFF OUT FAKE.SPEND TIME BEING RELEVANT AND AUTHENTIC TO YOUR AUDIENCE, AND FOCUS LESS ON EXECUTING PERFECTLY “ON BRAND”.
RU
LE S
EV
EN
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LEANFORWARD
THE FUTURE REWARDS BRAVERY. START NOW BY CARVING OFF BUDGET TO EXPERIMENT WITH NATIVE CONTENT.
RU
LE E
IGH
T
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GOOD EXAMPLE
BEING NATIVE IS POSSIBLE, NO MATTER YOUR SIZE OR INDUSTRY. IT JUST REQUIRES SOME CREATIVITY AND THINKING.
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LINKShttp://www.forbes.com/sites/theyec/2013/08/28/the-growing-impact-of-native-advertising-on-brand-marketing/
http://www.theguardian.com/media-network/media-network-blog/2013/jul/26/native-advertising-brands-publishers
http://www.adweek.com/news/press/details-uses-bloggers-native-advertising-152201
http://www.sharethrough.com/2013/03/new-native-advertising-study-from-nielsen-and-sharethrough-shows-why-choice-beats-interruption/
http://www.stance.com/punks-and-poets
http://thecreatorsproject.vice.com/en_us
http://www.nowness.com/
http://devour.com/
http://cityhomecollective.com/
http://www.youtube.com/watch?v=LerdMmWjU_E
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thanksfind me on twitter @The_Archetypistor say hello on linkedin or visit me on my where i work at mismash.jux.com