Becoming Data Driven

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BECOMING DATA DRIVEN WHAT YOU SHOULD DO BEFORE

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This was a talk given at Leancamp Middlesbrough about what you should do to ensure your business can become data driven the right way

Transcript of Becoming Data Driven

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BECOMING DATA DRIVENWHAT YOU SHOULD DO BEFORE

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Conversion Rate Optimisation / Analytics / UX

LEANCONF

Tweet me on @Digital_tonic

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DATA IS IMPORTANT!TRACK EVERYTHING

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We got a 400% lift in customer signups

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Define Your BusinessWhat are your Business Goals?

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How do you attract visitors?

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How much are you spending to attract those visitors?

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Which Marketing Channels are most effective in converting visitors to

customers?

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DATA WITHOUT ANY CONTEXT

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- Ronald Coase

“If You Torture Data Long Enough, It Will Confess”

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VANITY METRICS

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We Got 12,000 Visitors Last Month!Only 150 Signed up

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We got a 400% lift in customer signupsIs that from 100 customers or 10,000 customers?

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Aggregate Data won’t get you anywhere.

SEGMENT!

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K.I.S.S Keep It Simple Stupid

YOUR METRICS DASHBOARD

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