Becoming an Insight Driven Organisation - Amazon...

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Becoming an Insight Driven Organisation The role of SSCs and GBS in enterprise-wide analytics David Anderson and Natalie Williams | September 2016 | Lisbon

Transcript of Becoming an Insight Driven Organisation - Amazon...

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Becoming an Insight Driven Organisation

The role of SSCs and GBS in enterprise-wide analytics

David Anderson and Natalie Williams | September 2016 | Lisbon

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Technology predictions

There is a long history of people underestimating technological change

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.”William Orton, President of Western Union, 1876

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Technology predictions

The result can be missed opportunities

“The horse is here to stay but the automobile is only a novelty – a fad.”The president of the Michigan Savings Bank advising Henry Ford’s lawyer not to invest in the Ford Motor Company, 1903

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Technology predictions

A failure to understand the emerging tastes of your customers

“Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.”Darryl Zanuck, executive at 20th Century Fox, 1946

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Technology predictions

Letting competitors get the advantage

“Everyone’s always asking me when Apple will come out with a cell phone. My answer is, ‘probably never’.”David Pogue, The New York Times, 2006

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Today, we’re here to

encourage you to view analytics

with a much wider lens than

technology

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Over 65 per cent of Shared Service Centres said they are investing in building analytics capabilities and will offer some form of ‘Insight Services’ by 2018

Deloitte’s Global Shared Services Study 2015

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Analytics in Shared Services

Why is analytics so strategically important?

Using analytics to better understand what we do now makes us more

agile and adaptable to the next phase of

disruptionThe ways in which we make decisions are shifting from ‘gut feel’ to fact

and insight-based

Cognitive Computing, Robotics, AI,

Digital. What do all the latest trends have in common?

Data.

The volume of data we are creating is

growing exponentially.

We can use that information more

effectively

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Analytics in Shared Services

How are shared services supporting enterprise-wide analytics capabilities?

Analytics Maturity Curve

Data provision

and management

Advanced reporting

Shared Services

efficiency using

analytics

Insights as a

service back to the

business

Providing the

engine-room for

enterprise wide

analytics

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How are you applying analytics in your SSC?

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Analytics across multiple SSC or GBS towers Combining sales and performance data to visualise the attrition of high performers

Analytics within a single SSC or GBS tower A finance dashboard to understand where expenses policies are being violated

Analytics as a Service to the business Providing the engine to generate customer segmentation insights for the CMO

Owning the Analytics agenda An Analytics Hub and Spoke model with onshore and offshore capability

What we’re seeing in the Shared Services market

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Analytics is far more than gathering data from source systems into an analytics solution.

Analytics capabilities need to support the overarching business strategy, and require a fundamental shift in culture to succeed

How to be the most effective

Building blocks of an Insight Driven Organisation

StrategyStakeholderManagement

Analytics Vision

InnovationValue Drivers

&Business Case

Operating Model

People Talent

Change Journey & Decision Process

LeadershipKnowledge Management

ProcessIdeation &

PrioritisationProcess

Re-engineeringAgility & Scalability

Governance

TechnologyReference

Architecture

Tech Disruptors &

Vendor Strategy

Discovery Zone

Cloud vs. On Premise

DataData Quality &Management

InformationModel &

Data Sources

Regulation &Compliance

Ethics & Sharing

Data Monetisation

Organisation Design

Benefits Realisation

Security, Reliability &Continuity

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Which skills do you train and which do you hire?

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Purple people

Who are the purple people?

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Purple People

Top tips for creating purple teams

Don’t underestimate the need for training and development (of everyone!)

Collaborate to identify Crunchy Questions

PhD is not the answer to everything

Analytics is as much an Art as it is a Science

Learn what’s teachable – and what’s not

If the table isn’t Purple, you’ve invited the wrong crowd

Learn to be an Analytics Storyteller

Unleash the geek!

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Find a senior executive sponsor who can champion your agenda

Focus on a few ‘crunchy’ questions that analytics might help you answer

Start small and niche with 6-8 week Proofs of Concept

Key takeaways

What now?

Time is of the essence –use analytics to move your

SSC up the value chain

Align on your vision for analytics in shared

services

Train your people and focus on creating

purple teams

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