Becoming a Becoming a Community Media Center Community Media Center

(pt. 1)(pt. 1)

Examining and refocusing your structure, services and identity to

broaden your services and strengthen your overall community

value.

Presenter: Laurie CirivelloGrand Rapids Community Media CenterAlliance for Community Media National ConferenceTucson, AZ -- July 2011

Session OutlineSession Outline

How your community sees you

Knowing what you haveMake it about them, not youRecognizing and leveraging opportunities

The economics of diversification

AssumptionsAssumptionsCMCs primarily serve local

communitiesOne size does not fits allEmploying tactics to save a TV

station is not the focus of this session.

Evolving is a process, not an event.

Your identityYour identityName, mission and elevator speech

RGB-TVYour community TV station

“The Community Media Center is a Public, Education, and Government Media organization that provides…”

EveryTown Community MediaHelping our community connect

ECM helps strengthen the voices in our community through media training, tools and distribution…

Putting your Values Up Putting your Values Up FrontFrontWelcomeAssistanceNondiscriminatoryDiversityEtc.

A Root or a Branch?

Girl ScoutsFood PantrySenior Center

_____Where are you?____Where do you want to be?

Community FoundationsCity InfrastructurePublic Library

Knowing what you haveKnowing what you haveFood Court or Well-Stocked

Kitchen?

OptionsOptionsResponsivenessResponsivenessEfficiencyEfficiencyResource vs. end resultResource vs. end resultValueValue

Breaking it DownBreaking it Down

Make your own TV show in our Studio

Production planningGraphicsStreamingAnd….

Expanding your kitchenExpanding your kitchenThe general contractor rolePreferred providersExtract and package

It’s about themIt’s about themKnowing community needsServant LeadershipThe problem statementCrafting the solutionLessons from Social Service

Case Management Intake and Assessment Evaluation

Recognizing and evaluating Recognizing and evaluating opportunitiesopportunities

The screening toolCollaboration vs. giving it awayPopulating your fox holeWho’s idea was that? Lessons from the marketplace

Understanding Your Understanding Your Competitive AdvantageCompetitive Advantage

What is your nicheWhat do you do better?Knowing the Trends

Service as a marketing Service as a marketing tooltoolBrown-bags/teasersPre-packaged trainingCrowd-sourcing activitiesUsing social media to establish

your servant leadership

EconomicsEconomicsThe evolution killer: “we can’t do

that”.More value for the franchise

dollarBearing wall approach: building

on your coreUsing current requirements to

build future capacity

Paying for the evolutionPaying for the evolutionGrantsFee-for-serviceFinding money for others –

funded projects

Part 2…Part 2…How have the idea presented here

worked (or not) for other CMCs?

Join in as we strategize, share and brainstorm.

Friday, 10:30 – noonHope to see you there!