Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and...
-
Upload
corey-hunter -
Category
Documents
-
view
212 -
download
0
Transcript of Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and...
![Page 1: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/1.jpg)
Becoming a Becoming a Community Media Center Community Media Center
(pt. 1)(pt. 1)
Examining and refocusing your structure, services and identity to
broaden your services and strengthen your overall community
value.
Presenter: Laurie CirivelloGrand Rapids Community Media CenterAlliance for Community Media National ConferenceTucson, AZ -- July 2011
![Page 2: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/2.jpg)
Session OutlineSession Outline
How your community sees you
Knowing what you haveMake it about them, not youRecognizing and leveraging opportunities
The economics of diversification
![Page 3: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/3.jpg)
AssumptionsAssumptionsCMCs primarily serve local
communitiesOne size does not fits allEmploying tactics to save a TV
station is not the focus of this session.
Evolving is a process, not an event.
![Page 4: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/4.jpg)
Your identityYour identityName, mission and elevator speech
RGB-TVYour community TV station
“The Community Media Center is a Public, Education, and Government Media organization that provides…”
EveryTown Community MediaHelping our community connect
ECM helps strengthen the voices in our community through media training, tools and distribution…
![Page 5: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/5.jpg)
Putting your Values Up Putting your Values Up FrontFrontWelcomeAssistanceNondiscriminatoryDiversityEtc.
![Page 6: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/6.jpg)
A Root or a Branch?
Girl ScoutsFood PantrySenior Center
_____Where are you?____Where do you want to be?
Community FoundationsCity InfrastructurePublic Library
![Page 7: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/7.jpg)
Knowing what you haveKnowing what you haveFood Court or Well-Stocked
Kitchen?
OptionsOptionsResponsivenessResponsivenessEfficiencyEfficiencyResource vs. end resultResource vs. end resultValueValue
![Page 8: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/8.jpg)
Breaking it DownBreaking it Down
Make your own TV show in our Studio
Production planningGraphicsStreamingAnd….
![Page 9: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/9.jpg)
Expanding your kitchenExpanding your kitchenThe general contractor rolePreferred providersExtract and package
![Page 10: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/10.jpg)
It’s about themIt’s about themKnowing community needsServant LeadershipThe problem statementCrafting the solutionLessons from Social Service
Case Management Intake and Assessment Evaluation
![Page 11: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/11.jpg)
Recognizing and evaluating Recognizing and evaluating opportunitiesopportunities
The screening toolCollaboration vs. giving it awayPopulating your fox holeWho’s idea was that? Lessons from the marketplace
![Page 12: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/12.jpg)
Understanding Your Understanding Your Competitive AdvantageCompetitive Advantage
What is your nicheWhat do you do better?Knowing the Trends
![Page 13: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/13.jpg)
Service as a marketing Service as a marketing tooltoolBrown-bags/teasersPre-packaged trainingCrowd-sourcing activitiesUsing social media to establish
your servant leadership
![Page 14: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/14.jpg)
EconomicsEconomicsThe evolution killer: “we can’t do
that”.More value for the franchise
dollarBearing wall approach: building
on your coreUsing current requirements to
build future capacity
![Page 15: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/15.jpg)
Paying for the evolutionPaying for the evolutionGrantsFee-for-serviceFinding money for others –
funded projects
![Page 16: Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall.](https://reader036.fdocuments.us/reader036/viewer/2022070412/56649ea25503460f94ba6bbe/html5/thumbnails/16.jpg)
Part 2…Part 2…How have the idea presented here
worked (or not) for other CMCs?
Join in as we strategize, share and brainstorm.
Friday, 10:30 – noonHope to see you there!