Build Sales with Social Media

Become an eSocial Butterfly

Debbie Morris, CSPPresident, Web Resource Management

Director of Search Engine Marketing,Meredith Communications

What is an eSocial Butterfly?

Visit favorite websites and post comments Have a Social Media Website (Facebook, MySpace) Have a profile on social database sites (LinkedIn, Plaxo) Send email or eNewsletters to clients/prospects Share YouTube.com videos Rate or Review Travel, Movies Use Craig’s List Belong to WeightWatchers Online

Why Become an eSocial Butterfly?

Real World of Customers

Less than 1% of Person’s Time is Spent Buying

99% of Time Opinions are Formed OUTSIDE Purchase Path

Who’s Talking?

Do You Want To Participate?

Where Are They Forming Their Opinions?

What Does an eSocial Butterfly Do?

Keep your clients/prospects up to speed on latest trends in your business Build an audience to communicate fast & easily Get educated on latest trends in market place Become a Contributor – Educator to Audience Build Trust - Counselor and confidante

Get Sales by staying Top of Mind!

Where To Begin? The Audience

SocialMention - Social Mention searches a variety of user-generated content such as blogs, comments, bookmarks, events, news, videos, and micro-blogging services for a given keyword or phrase.

Finding The Right Audience

PostRank - allows you to check what articles (posts) on a site are picking up readership and syndication. It monitors how many times they are shared on sites like Google and Digg.

Where To Begin? Set Objectives

Drive Traffic to Website Grow Referral Base Manage Opinions Set up Meet & Greets Send out Proposals, Quotes, White Papers

Measure It!

Where To Begin? Create a Strategy

Choose Social Networks Sites Prepare Resources Prepare Your Website or Offerings Set up Partnerships

You’ve gotta’ Give to Get!

What Accounts? Top Traffic Producers

You Have To Send Them Somewhere

SMO -

Personal Pages - allows you to keep up with FRIENDS

Professional Pages – allows you to keep up with FANS

Capabilities:

• Message what you are doing

• Share Photos & Videos

• Post Blogs, Links to Websites, Start Discussions

• It is Mobile…get it on your phone

• Suggests Friends

SMO -

SMO -

SMO -Tips for Mixing Business with Pleasure

Create different LISTS for Biz & Friends

Set up your Personal Privacy Settings

Don’t allow Friend/Business People to Tag you in photos!

HIDE annoying people from your List

Don’t display all of your information from your profile page

SMO -

SMO -Professional Online Rolodex – stay in touch, send updates, get connected to groups, people

• Keep Contacts Up-to-date

• Submit Discussions

• Join Groups

• Create a Group

• Job Postings

• Recommendations

• Submit Blogs

SMO -

SMO -

SMO -

Post on Wordpress, and the Blog Excerpt shows up here!

SMO -Tips For Use

• Mass Import Contacts

• Keep Connections Permission-Based

• Recommend others & ask for recommendations

• Include Employment History

• Create Custom LinkedIn URL

• Add URL to your Email Signature

• Keep the Spirit – Don’t HIDE Your Contacts

SMO -

Why Have A Blog?

• Your Ongoing Stories

• Pages - Serves as “Microsite/Satellite Website

• Invites Interaction - Feedback

• Connects with LinkedIn

• Create Categories

• Tag your blogs with keywords

• Scores High in Search Engines

SMO -

Ranks Top 10 for “Homebuilder Marketing”

SMO -

SMO -Text Messaging through Online Website

Application

Tweets 140 characters eachPermission-based Mass MessagingCan use on your mobile phoneFollow Topics that are of interest to you

Shorten Website links Tiny.com, TinyUrl.com, Bit.ly, twtr.us

SMO -Text Messaging through Online Website

Application

Can add your Tweets to Facebook by adding #fb

Watch for Conversation Trends (Twitter Advanced Search)

Search Tweets with specific Keywords using hashtags

Follow Others to Get Followers

SMO -Tons of Tools

Twhirl: desktop software that helps organize Twitter

Tweetlater: to set up your tweets on a time release schedule

Twellow: a twitter search tool but you can also set up your profile, increase your visibility, etc.

Twitter Alerts: like Google Alerts except for Twitter. You can set up different key words and see how people are talking about your name or your book--and it sends it right to your email address.

SMO – Cons to

Bunch of Geeks using Twitter Not Consumer Mainstream Despite the

BUZZA lot of useless TweetsA lot of time

TRAFFIC is TRAFFIC! Doesn’t matter how you

get it!

Which One Do You Want To Be?

eSocial Butterfly ROCK STAR

Start Your Rock Star Worksheet Today!

1.Determine Goals & Form Your Strategy

2.Prioritize

3.Commit 15 minutes/day to doing at least one SMO

4. Track Your Results!

1. Goal = Build Site Traffic = Google Analytics!

2. Goal = Find Customers = Be A Resource - Link

Back To Your Site!

3. Goal = Find Job = Be Helpful & Get Connected!

Thank You!Debbie Morris

President, Web Resource ManagementDriving Traffic. Delivering Results.

 Phone: 800-277-0601Cell: 321-277-2876Fax: 407-386-3410 

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 Join my network on LinkedIn. Follow me on Twitter for SEM tips and news!

Accounts: Free Press Release Sites

PR.com Free-Press-Release.com Free-News-Release.com Addpr.com PRlog.org TheOpenPress.com

Accounts: Free Topical Blog Posts

Topix.com ActiveRain.com Local Newspaper

Accounts: Bookmarking / Tagging

Yahoo’s Del.icio.us Google’s Reddit.com Digg.com AddThis.com

How to Write Effective PR

Write about what readers want to read about! Give 3 topic points that are quick reference points Head off client/prospect problems by giving positive spin Do Your ResearchGive credit where credit is due! Buddy-up to Journalists – stay local!

How to Write Effective Blog

Comment on Topical Forums that are already started Make Your Contribution meaningful – not just a sales gimmick Write about what readers want to read about! Give 3 topic points that are quick reference points Head off client/prospect problems by giving positive spin Do Your Research Give credit where credit is due!