BECOME A PARTNER WITH THE PATIENT BLOGGER

Kerri Sparling, Manny Hernandez

What can pharma do to connect with patients?

Question

“Call me patient.Don’t call me consumer”

Tip #1

http://www.diabetesdaily.com/contributors/call-me-patient-not-consumer.php

We’re people first.

Trust is KEY in this space.

Tip #2

Trust works both ways.

By z6p6tist6: http://www.flickr.com/photos/z6p6tist6/500048151

Adverse event datais a good thing.

Tip #3

Don’t run away from it.

By exfordy: http://www.flickr.com/photos/exfordy/123900378

Kerri: sixuntilme.com(on Twitter: @sixuntilme)

Manny: tudiabetes.com, estudiabetes.com(on Twitter: @askmanny)