Become a Mobile Enterprise

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30 #SmarterEnterprise Edmonton October 2, 2014 #SmarterBiz

description

Graham Chruchill, MobileFirst and Internet of Things Leader on how mobile is changing interactions in the public and private sectors. Presented at the Smarter Enterprise Summit in Edmonton, October 2, 2014.

Transcript of Become a Mobile Enterprise

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EdmontonOctober 2, 2014

#SmarterBiz

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Become a Mobile Organization

Graham ChurchillMobileFirst and Internet of Things LeaderIBM Canada Ltd.

[email protected]

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Mobile Is Changing Interactions Across Both the Private and Public Sectors

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• Provide citizen and business access to personalized information and services

• Allow citizens to apply for and received notification of benefitsthrough their mobile device

• All employees to access critical data and application from any location

• Minimize operational and IT costswhile ensuring customer satisfaction across multiple platforms

Estonia champions m-government

In Estonia, mobiles are used to manage parking systems and improve communication between home and school

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Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle and continuous delivery

Connectivity to back-end systems and cloud

Security to protect corporate data and manage BYOD

Context that takes advantage of unique capabilities such as geo-location

Delivery of high quality apps that rapidly incorporate customer or constituent feedback

Adoption of apps in a crowded market; 25% of mobile apps are used only once.

Skills on platforms, frameworks, UI design, and all other disciplines.

Mobile has unique challenges

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Strategic stages of mobile adoption

Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

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Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

Startegic stages of mobile adoption

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IBM MaaS360: IBM MobileFirst Mobility Management Platform

Comprehensive Mobile Security

Complete Mobility Management

Integrated Platform for All Your Mobile Assets

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Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

Strategic stages of mobile adoption

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Traditional Web development vs. Mobile development

$ $ $ $ $

Mobile development

$Initial app

development cost

$Applicationchange cost Frequency of change

$Initial app

development cost

$ $Frequency of change

$

Applicationchange cost

Traditional Web

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Spectrum of mobile app development approaches

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z

Operations

Back-end

Mobile apps require more than a focus on front-end UI

Front-end

30% of the value and effort is visible (mobile UI)

70% of the value and effort lies under the surface

Short time to market

Web? Hybrid? Native?

Teamwork

Industrialize dev

Integrate with SDLC

Ensuring continued support in a quick-

changing landscape

Track problems that affect UX

Manage and enforce app

versions

Security

Dataprotection

Push upgrades

Appsecurity

Userauthentication

User engagementConnect to back-end

Efficient and flexible push notifications

Offline availability

B2E app distribution

Track and leverage location

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IBM Worklight – the IBM MobileFirst Application Platform

Accelerate Web, Native, and Hybrid Development• Rich infrastructure, enabling developer focus on business• Preview, simulation, and testing tools for shortening

development lifecycle• Mechanisms to industrialize app development• Team work facilitation and development lifecycle tools

Facilitate App Security and Trust• Server-enforced authentication• App authenticity and user-app-device binding• Secure and syncable on-device storage• App version enforcement

Engage Users with the Enterprise• Mobile-friendly enterprise integration • Codeless integration• Unified push and SMS notifications• Geo-location and context collections and intelligence

Support Mobile Operations• Operational analytics with efficient data acquisition • Offline and online event management integration• Remote user and app control without MDM

"Best Mobile Development Solution"as voted by SIIA members for 2013 CODiE Awards

Speeding the development, integration and management of mobile applications

“Best  Enterprise  Mobility  Application  Development  Platform" by Compass Intelligence for 2014 Mobility

Awards

“IBM  Worklight  goes  beyond  mobile  app  UI creation. It delivers mobile-optimized, standards-based, middleware and tools for enterprise-grade mobile applications

and  services  creation.”

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IBM Worklight – the IBM MobileFirst Application PlatformIntegrated mobile app development with continuous delivery

Application Center

Quality AssuranceApplication Scanning

Development Continuous Delivery

Studio Console

Server Runtime

Application ScanningDetect code vulnerabilities at the time of development

Quality AssuranceCollect beta test feedback, crashes and analyze user sentiment

FoundationDevelopment, Runtime, Operations Console & Private Store

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VIDEO - ClickSoftware:    “You  write  your  code  in  HTML  5,  Java  and  that’s  it,  the  rest  of  it  is  being  taken  care  by  Worklight  ”

– Moshe BenBassat, CEO, ClickSoftware

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OperationalizeIntegrated DevOps

for Mobile

DevelopObtain Insight

Manage

Deploy

Instrument

Integrate

Test

Scan & Certify

IBM MobileFirst application life cycle

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IBM UrbanCode Release and Deploy solutions• IBM UrbanCode Release

Transforms error-prone and chaotic release planning into streamlined release events, replacing spreadsheets with a collaborative solution that eliminates breakdowns in communication

• IBM UrbanCode DeployOrchestrates and automates the deployment of applications, middleware configuration, and database changes into development, test and production environments.

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Versioned Artifacts

QAEnvironment

Production Environment

Development Environment

Artifacts Artifacts Artifacts

Execute Against Execute Against Execute Against

QARelease

ProductRelease

Development Release

Application Blueprint

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Mobile apps are part of a broader Innovation Economy

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Public Sector Open APIs and Data – raw materials for public and private sector innovation

HealthcareApps Open API &

Data Layer

Land UseApps

Public SectorSystems of Record

TransportApps

NaturalResourcesApps

Travel Apps

Policing AppsNational ParksApps

Rail Travel AppsEducationApps

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Share with developers

3

Create, assemble and define an API

1

Manage growth & analyze results

4

Secure & scale the API

2

IBM API Management

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Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

Stages of mobile strategic adoption

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25% of mobile apps are used only once

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IBM Customer Experience Management (formerly Tealeaf)Visibility into the customer mobile experience to improve conversions and grow revenue

Automatically detects customer struggles, obstacles or issues

Drills down into actual user behavior, complete with gestures

Translates customer feedbackinto actionable improvements

Correlates customer behaviorwith network and application data

Heatmaps

Link AnalyticsFo

rm A

naly

tics A

ttention Maps

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IBM Customer Engagement ManagementEngage with your clients in real-time

Simple Push andSMS Messaging

Encourageapp usage

Rich Push Notifications and Inbox

In-AppNotifications

App Push or SMSPush Messaging

Introduce promotions or products

Overcome cart abandonment

Deliver customer service messages

BroadcastNarrowcast1:1 cast

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,

expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose

Magic Quadrant for Mobile ApplicationDevelopment PlatformsIan Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van HuizenAug 7, 2013

This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm

Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms

“As unprecedented numbers of enterprises build mobile applications, themobile application development platform market continues to grow andevolve rapidly.”

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Apple-IBM Partnership

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Apple-IBM Partnership

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Apple-IBM Partnership

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Why IBM?

Award winning mobility expertise Industry leading services

portfolio Thousands of MobileFirst clients Award winning technologies for

building AND managing mobile apps

Partnerships with key mobile device manufacturers (like Apple).

Global breadth of resources and infrastructure to keep pace with the dynamics of your business.

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© 2014 IBM Corporation

InterConnect 2015

Welcome to the brand new IBM InterConnect 2015! Register Today!

We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.

At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.

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Next Steps

1. Limited Special Offer – Sign up for a Worklight Foundation Cloud Edition and get a Complimentary Proof of Technology Education Engagement Day (a full day session at your choice of onsite or your closest IBM location.

2. Join me in the Social Café to continue the conversation.

3. Visit the MobileFirst website at: www.ibm.com/mobilefirst

4. Download additional Mobility content from the tablets in the Social Café.