Thriving in an Uncertain World – become a Factualist employer

Universum Awards, 6 mars 2014

What’s going on in the world?

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Talent availability

Increasing pace of innovation

Two-speed world

Rapidly changing consumer behavior

Talent loyalty

Rapidly emerging markets

Accelerating talent mobility

No growth

War for talent is over. Talent

won.

Shorter product life cycles

Information avalanche

PROJECT FOCUS

In an uncertain world, the “Factualists” emerge

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Fatalists Factualists

What do Factualist employers do?

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Make Talent a top priority

Have a well defined EVP

Have a clear purpose

Are clearly differentiated

View Talent as a strategic driver for business

Excel at segmenting and profiling key target groups

Factualist employers:

What gives Factualist employers a competitive edge?

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

THEY REDEFINE TALENT

THEY FOCUS ON ORGANIZATIONAL

AGILITY

THEY ARE TALENT BUILDERS, NOT BUYERS

THEY TIE IT ALL TOGETHER IN THEIR EMPLOYER BRAND

Redefining Talent – the old definitions are becoming irrelevant

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Creativity

Passion

Fluid intelligence

Redefining Talent – where can Talent be found?

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Redefining Talent – beyond academia

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Redefining Talent – how is Talent being found?

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

From Talent buyer to Talent builder

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Are the graduates well prepared for a professional life?

Yes:

72% 42%

Source: Bersin by Deloitte

Universities Employers

From Talent buyer to Talent builder – corporate universities

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

There is an estimated

4,000 formal corporate universities globally

Source: BCG

From Talent buyer to Talent builder – MOOCs

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Reskilling HR – it’s a lot about technology

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

More than 60% of US employers are increasing investment in the area of Talent Analytics and employers who excel at this have improved their recruiting by 2x and their leadership pipeline by 3x (Bersin by Deloitte)

Reskilling HR – it seems to be requested

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

43% of CEOs, CFOs and HR Directors believed that poor human capital management had kept them from reaching their key financial targets in the previous 18 months (CGMA)

The need to “reskill HR” was rated one of the top five challenges in every geography (Human Capital Trends Survey, Bersin by Deloitte)

Leverage the line managers!!

43%

Top 5challenge

Focus on organizational agility

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

of executives say that agility is crucial for business success

Source: Economist Intelligence Unit

90%

Emergent vs deliberate strategies – the art of many bets

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

70/20/10

Focus on organizational agility – it’s all about the core

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Leading by committee Core Values

Adidas

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

Adidas Group – Make Greatness Happen

Tie it all together in the employer brand

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

AD HOC FACTUALISTSTRUCTURED

• Find EB exciting• EB is an HR

responsibility• Little senior Mgmt

interest or buy-in• Some EB work tied to

the business plan, if at all

• Reactive, focused on best practice

• EB is important but not essential to the corporate strategy

• HR shares some of the responsibility for EB with other departments

• A workforce plan is in place and is connected to the EB strategy

• In proactive mode, experimenting with approaches to find new and innovative talent

• EB is essential to achieving business objectives and a comprehensive talent strategy is in place

• The entire organization is committed to becoming and staying an attractive employer – not least senior Management

• A workforce plan is in place and is connected to the EB strategy

Steps towards becoming a Factualist

THRIVING IN AN UNCERTAIN WORLD – BECOME A FACTUALIST EMPLOYER

UNDERSTAND THE CURRENT STATE

DEVELOP A TALENT STRATEGY THAT TIES IN WITH THE OVERALL BUSINESS STRATEGY, A SIGNIFICANT PART OF WHICH IS THE EMPLOYER BRAND STRATEGY

DEVELOP AN OPERATIONAL EMPLOYER VALUE PROPOSITION

DEVELOP AN UNDERSTANDING OF WHICH TECHNOLOGICAL ASPECTS COULD IMPROVE YOUR WORK WITH TALENT

FIND WAYS OF INVOLVING LINE MANAGERS MORE IN TALENT MANAGEMENT, WITH THE ULTIMATE GOAL OF THEM MANAGING TALENT THEMSELVES

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Thank you!