A Heavenly CloudPresentation for Informa “Telco Cloud Enablers” Conference

London, Sept 25th 2012

Arnaud Marlière, Head of BeCloud Solutions

BeCloud Mission

• Be the #1 Cloud provider in the Belgian B2B market

– # 1 in volume & revenue share

– # 1 in share of mind

• Grow Group Revenues :

– By bringing Cloud services to market

– By creating cross-sell opportunities to other Belgacom core solutions (Mobile Data,

Internet, voice..)

– By enabling other Products/Solutions

• Bring a positive EBITDA contribution to EBU

• Protect the core business by reducing customer churn

In the Cloud

StorageAs A Service

STAAS

InfrastructureAs A Service

IAAS

SoftwareAs A Service

SAAS

DesktopAs A Service

DAAS

Unified ComAs A Service

UCAAS

Becloud Strategy

Hybrid Clouds

BeCloud Ready (onsite & private clouds)

Clo

ud

Ch

oice

Enterprise-Grade

Project driven

Web-Grade

Volume driven &

Off-the-shelf

Em

be

dd

ed

in th

e N

etw

ork

(Qo

S, se

cure

, Sm

art N

etw

ork

, ...)

The Cloud customer-space?

“Cloud” Adoption is still low!

* By Cloud.com – Cloud Computing Outlook, 2011

Yet, the need is there…

* By EMC (2011) & Ernst & Young, Global Information Security Survey (2011)

Moving everything into the cloud might not always be the answer,

but leveraging on cloud through hybrid deployments is!

% of businesses that…

• 49% suffered from IT downtime

• 20% lost significant amounts of data

• 80% use, evaluate, plan use of Tablets

But if “Cloud” is fluffy and abstract…

Then “Hybrid Cloud” is beyond fluffy

Going Hybrid, Going Fluffy

Going Hybrid: Defined!... yet still a little fuzzy wuzzy

“Hybrid cloud is a composition of two or more clouds (private,

community or public) that remain unique entities but are bound

together, offering the benefits of multiple deployment models”

(wikipedia, Aug 2012)

Going Hybrid : use-cases… a little less fuzzy wuzzy

Data Backup & archiving

Disaster Recovery (redundant IT)

Off-load (burst) peak capacity needs (to IaaS)

Use selected apps (via SaaS or on IaaS)

Hybrid Cloud: challenges

• Limited consistency public & private (lack of standards)

• Data gravity

• Network mobility

• Fear of the unknown (security & data location)

Hybrid Cloud Toolbox

2. Cloud Integration Consultancy

5. Metering & monitoring

3. Open API

or standards

4. enablement

clients

1. Cloud-ready network

Hybrid Cloud Toolbox vs. Use-Case

0

1

2

3

Network

optimization

Cloud Integration

Consultancy

Open API or

Standards

Cloud

Enablement

Client

Metering &

Monitoring

Data Backup & Archiving

Disaster Recovery

Peak Capacity

Specific Apps

Hybrid BeCloud: Capacity off-load (&

specific apps) & DRBeCloud vContainer

� Active / Active (or passive) VM replication

� Access to IaaS capacity for bursting

� Layer 2 network link

� Bandwidth optimization via Application Aware Network

� Setup tested & implemented by Belgacom engineers (or by customer)

BeCloud on-premise infra

Hybrid BeCloud: Data Backup

� On-premise device in rental mode, managed & monitored by Belgacom

� 2nd backup on Belgacom Storage-as-a-Service platform

� Over Internet or Explore (Belgacom IP MPLS)

� E-2-E SLA

…

Local CRM

Active

Directory

Prop. ERP

Hybrid BeCloud: Specific Apps

� Access via local Outlook clients & OWA – local setup by Belgacom engineers on demand

� Federation between local AD & Office 365 cloud

� Bandwidth optimization for increased user-experience via Application Aware Network

BeCloud

Office 365

SQL

The question is

To Becloud

Or not to be!

The end

Mail: arnaud.marliere@belgacom.be

@arnaudmarliere

BeCloudBelgacom. Cloud. Services.

Why Yes? (cloud enablers)?Why Yes? (cloud enablers)?Why Yes? (cloud enablers)?Why Yes? (cloud enablers)?

* By Forrester Research, 2011

68%

61%

59%

58%

45%

42%

Speed of deployment

TCO

Focus resources on internal priorities

Improved Business Agility

Mobile & Remote Users

Payment model

BeCloudBelgacom. Cloud. Services.

Why No? (Cloud inhibitors)Why No? (Cloud inhibitors)Why No? (Cloud inhibitors)Why No? (Cloud inhibitors)

* By Forrester Research, 2011

65%

54%

47%

38%

36%

33%

29%

Security, Security, Security

Integration challenges

Application Performance (speed)

TCO

Lack of Maturity

Not Customizable

Difficulty & risk of migration