Bec i Online Lesson 1

7/29/2019 Bec i Online Lesson 1

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VIVO CONNECTIONS

BUSINESSENGLISH COURSE

ONLINE LESSON 1

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LESSON SECTIONS

GRAMMAR..3

READING.5

WRITING..7 COMMON MISTAKES...9

LEARNER SUPPORT..11

QUESTIONS..12

ANSWERS.13


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GRAMMAR INPUT

See the document attached, The Tenses of the

Indicative and their signals/ markers/ key words (

the first part of the table). Study the examples and

the words these tenses are used with.


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GRAMMAR PRACTICE

Write down 1 example of your own for each tense,

similarly to the one in the tenses presentation. They

should be related to business topics. Also include a

signal/ marker/ key word.1.

2.

3.

4.5.


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READING INPUT The new shape of shopping: Marketing is facing new challenges in the retail area.

Shopping in the UK had its golden age in the 1980's. There was buoyant consumer confidence,new technological products, such as CD's, stimulated demand, and edge-of-town developmentsboomed. However, the new retail environment is much more complex, competitive and uncertain.New strategies will be vital for survival.

Changing demographics

The "grey market" will double by 2020. The over-60's will be richer and have more leisure.However, it is not easy to predict their shopping habits. Just what product mix will match them?How far will the over-60's take on board new technologies and attitudes. There has been much talkof the emergent "green consumer". Yet it is the falling demographic sectors who shop most greenly- the young.

Micro-marketing

Reflecting the uncertain and fragmented nature of the future retail landscape, marketing has had tobecome increasingly complex and "micro". Time and effort is going into targeting niche markets.Markets are being analyzed not only in terms of class or area but according to minutedifferentiations in tastes, lifestyles and attitudes.

Saturation

The markets opened up by out-of-centre supermarkets are becoming saturated. One response hasbeen a move down market into deep discount supermarkets. Some experts predict a growth ofteleshopping helped by the spread in cable networks. One spin-off of teleshopping, incidentally,will be a rise in specifically targeted advertising via such networks. Instead of broadcasting advertsto the old "admass", the new buzz word is "narrowcasting".

Internationalisation

Retailing will become more international. In the UK the pioneers in deep discounting werecontinentals such as Aldi and Netto. Recently, the Japanese have been buying big stores such asSimpson and Aquascutum. Many British now cross the channel to shop in France - the cross-channel spree has become a national institution. In general, however, the British consumer maystay different from his neighbors on the continent. A recent survey of food retailers, for example,showed that while "lifestyle" and "environment" were important factors for continental consumers,

"cheapness" and "safety" remained the Anglo-Saxon priorities.


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READING PRACTICE Reading for meaning

When you read an article, you can often guess the words you do not

know from the context.

Find words or expressions in the above article which have the followingmeanings:

a. flourishing=

b. accept=

c. very small=

d. purchasing goods shown on television for immediate

sale=

e. highly fashionable and immediate slogan=f. lavish shopping trip=


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WRITING INPUT

Read in the writing materials you received words and

expressions that help you with your practical

activity below.


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WRITING PRACTICE

Write a 10 lines e-mail in reply to a potential client that

has recently contacted you for a research project.

.


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COMMON MISTAKES INPUT

In the Common Mistakes notebook read pages 1-3

(items 1-15) under the Chapter Misused forms-Using the wrong preposition.


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COMMON MISTAKES PRACTICE

CHOOSE 5 OF THE ITEMS AND, based on the correct

example, USE THEM IN 5 SENTENCES OR A SHORT

DIALOGUE in the space below.

1.

2.

3.

4.

5.


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LEARNER SUPPORT

http://dictionare.oceanus.ro/

http://www.englisch-

hilfen.de/en/exercises/verbs3/index.php http://www.washingtonpost.com/wp-

dyn/business/specials/glossary/index.html
http://dictionare.oceanus.ro/http://www.englisch-hilfen.de/en/exercises/verbs3/index.phphttp://www.englisch-hilfen.de/en/exercises/verbs3/index.phphttp://www.washingtonpost.com/wp-dyn/business/specials/glossary/index.htmlhttp://www.washingtonpost.com/wp-dyn/business/specials/glossary/index.htmlhttp://www.washingtonpost.com/wp-dyn/business/specials/glossary/index.htmlhttp://www.washingtonpost.com/wp-dyn/business/specials/glossary/index.htmlhttp://www.washingtonpost.com/wp-dyn/business/specials/glossary/index.htmlhttp://www.englisch-hilfen.de/en/exercises/verbs3/index.phphttp://www.englisch-hilfen.de/en/exercises/verbs3/index.phphttp://www.englisch-hilfen.de/en/exercises/verbs3/index.phphttp://dictionare.oceanus.ro/


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QUESTIONS FOR THE TEACHER


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ANSWERS ON BEHALF OF THE TEACHER


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THANK YOU!

See you soon for Lesson 2!

VIVO CONNECTIONSCursuri & Traduceri

Bucureti, Piata Foisorul de Foc, sector 2,Str. Cavaler Iancu de Flondor , nr 7, Casa Flondor, et 3.

Tel. 0745. 145.855

www.vivobiz.ro E-mail: [email protected]
http://www.vivobiz.ro/mailto:[email protected]:[email protected]:[email protected]://www.vivobiz.ro/

Bec i Online Lesson 1

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