Bec 24 06 15 v2

www.OnQ Learning.com

Innovative Digital SolutionsChallenging the Barriers to Digital

Engagement

June 24, 2015


Digital is Here to Stay

Digital Era Tools & Resources

Risk Redefined

Allocating Resources

Creating Digital Futures

Courtney Hunt 2014—http://www.socialmediatoday.com/content/5-main-barriers-digital-engagement

June 24, 2015

Overview


Disruptive Technologies

June 24, 2015


Digital — Here to Stay!

June 24, 2015


the use of ICT to support, enhance or extend business activity, products and the provision of service-oriented marketing

Digital Engagement

June 24, 2015

Very Low 28%

High 63%

Engaged consumers 85%

Email

Research

Customers support

Fully integrated

Deloitte Access Economics (2013) Connected Small Business


Rate your engagement:

As a small business consultant; And your employer as a ‘small business’.1. Very low—use email

2. Low —conduct online search (website)

3. Medium—connect interactively via social media

4. High—fully integrated with suppliers and customers, active social marketing

June 24, 2015


Let’s Take Stock

June 24, 2015

Deloitte Access Economics, 2013

Digitally engaged Au SMB

High

Medium

Very Low

Low

35%

24%25%

16%


June 24, 2015

Digital Impact

Changing technologies

Organisational structures

Supplier relationships

Engaged customers

World-wide support services


The ‘Cloud’

June 24, 2015


Digital Environment

June 24, 2015

www.OnQ Learning.com June 24, 2015

http://www.talktalkbusiness.co.uk

http://www.talktalkbusiness.co.uk/


Digital Business Tools

Increasing mobility

Employee & supplier empowerment

Social media LinkedIn

Facebook

Google+

Ecommerce with digital payment

Paypal

Direct debit

‘Mobile wallet’

June 24, 2015


Benefits of Being Digital

Learn more about products & services

Make business easy to find

Expose business to wider audience

Low-cost, fit-for-purpose marketing

Extend the relationship with customer

Create a community of followers

June 24, 2015


How digitally engaged are your

clients?

June 24, 2015

Internal business

operationsInteractive

website

Social media & mobile apps

Market & customer service

Open data sharing

Engage stakeholders


Leah Day

June 24, 2015

https://www.leahday.com/


Parkrun

June 24, 2015

http://www.parkrun.com.au/


Preservation of Horses

June 24, 2015

http://mustangheritagefoundation.org/store.php

http://extrememustangmakeover.com/


Helen Goldsmith

June 24, 2015

http://www.sawtellartgroup.com.au/


Elearning Industry.com

June 24, 2015

https://www.linkedin.com/grp/post/2672881-6016833407705759746


Connectedness

June 24, 2015

Davidow, 2009

Under-connected

Highly-connected

Over-connected

Inter-connected


Risks & Rewards Empowerment of employees

Personal Change

Modeling Practice —Building online professionalism

Reframing thought processes

June 24, 2015

https://www.youtube.com/watch?v=eHNB07he_2Q




Review NENW businesses

June 24, 2015


Finding SolutionsTailor strategies to suit the business and the organisation

Make measurement part of the digital strategy / compare and evaluate regularly

Provide guides on which channels are important for small businesses strategy

Timing

Media exposure

Education & training

Market Leaders / Case Studies

June 24, 2015


Assist Mental Shift:

Identify benefits

Develop computer literacy

View technology as marketing

Engage with suppliers

Focus on customer service

June 24, 2015


Where to From Here?

Modeling practice

Sharing expertise

Creating an Innovative Business Solutions Roadmap

June 24, 2015


Innovative Digital Solutions

June 24, 2015


Thank you!

June 24, 2015

Cherry [email protected] 020 573

mailto:[email protected]

Bec 24 06 15 v2

Business

Transcript of Bec 24 06 15 v2