Post Show Report 2013

The Largest International Trade Fair for Beauty Products,

Hair, Fragrances and Well-being in the Middle East

www.beautyworldME.com

Alluring facts. Captivating figures.

The 18th edition: Beauty, evolved

Beauty and wellness represent an

optimistic and ever-growing industry.

This growth is accompanied by

increased complexity, more mature

markets, and a more informed

competitive landscape. Needless to

say, navigating these aspects can

be challenging.

For nearly two decades, Beautyworld

Middle East has helped people in the

beauty business do just that. It is the

guiding light for a market that takes

greater strides with each passing year.

But don’t take our word for it. The

numbers in the pages to follow will

present hard-to-ignore facts and will

inspire greater faith in the catalysing

power of Beautyworld Middle East.

Visitor year-on-year show growth

2010 2011 2012 2013

Exhibitor year-on-year show growth

2010 2011 2012 2013

755

827

1,089

709

18,210

22,243

25,732

16,124

Massive appeal:Fascinating facts and fabulous figures

1,089exhibitors

51 exhibiting countries

25,732

visitors

113 visiting

countries

23

international

pavilions

33,507 Sqm.

Exhibitors by product category

More than 25,732 trade visitors came through our doors this year – an almost 16% increase

over the 2012 show. The numbers reiterate Beautyworld Middle East’s consistently growing

reach and relevance.

A diverse range of exhibitors and brands from all over the world benefited from the presence

of the large visitor numbers, and specifically from dealing with actual decision makers.

“The quality of the visitors was very good and better than last year’s. You should be

here if you want to expand your business in the Middle East.”

Siegfried Greiner, Managing Director, Greiner

Regional breakdown of exhibitors

A

B

C

DEFG

A 31% Middle EastB 30% AsiaC 29% EuropeD 7% North AmericaE 1% AfricaF 1% AustraliaG 1% South America

Cosmetics / Skincare 468

Hair / Nails / Accessories 223

Fragrances 167

Machinery / packaging / raw materials 131

Professional Equipment & Spa 46

Others 54 (Associations, Business Services, Private labels)

Incredibly attractive:Why exhibitors are drawn to the showNew business alliances, presenting innovative products and developments, and nurturing

existing relationships came in as the top three reasons exhibitors participated in Beautyworld

Middle East 2013. Unsurprisingly, the vast majority of exhibitors have expressed their

intention to exhibit again in 2014.

Exhibitors’ main reasons for exhibiting

(all figures in %)

Initiating new business relations

Presenting innovations, new developments

Cultivating existing business relations

Preparing sales deals

Showing, discussing product variants

Obtaining an overall impression of themarket situation

Attaining sales deals

Exchanging experience

Comparing competitors

Passing on specialist knowledge

0 10 20 30 40 50 60 70 80

Meeting objectives for exhibiting

A 82% Extremely satisfied/Satisfied

B 18% Less satisfied/Dissatisfied

A

B

“During the three-day event, we were able to connect major and coveted buyers, retailers and distributors from the Middle East, Europe and Asia with the

prestigious brands we presented at Elements Dubai. It was a great success! We are already planning for a more comprehensive and larger Elements Dubai 2014.”

Ulrich Lang, Co-founder, Elements

“We are happy that we have made a lot of deals with international customers. You can meet buyers, distributors and key players from all over the world at

Beautyworld Middle East.”

Ali Hachem, Managing Director, Cosmetica

15

12

20

7

74

30

33

41

46

26

Visitors‘ reasons for attending the show

(all figures in %)

Initiate new business relations

View/get to know innovations, new developments

Prepare purchasing decisions

Conduct purchases

View/get to know product variants

Exchange experience

Compare competitors

Cultivate existing business relations

Expand specialist knowledge

Achieve an overall impression of the market situation

0 10 20 30 40

22

17

16

21

18

18

20

40

19

19

Top 10 visiting countries

1. UAE

2. Iran

3. Saudi Arabia

4. India

5. Kuwait

6. Pakistan

7. Egypt

8. Bahrain

9. China

10. Oman

Regional breakdown of visitors

A

B

C

G

D

E

F A 59% UAEB 12% GCCC 7% IranD 7% AsiaE 6% Rest of Middle EastF 6% EuropeG 3% Africa, Australia,

North America,South America

Beautiful and bold:The appeal of big numbers With more than 25,000 visitors from 113 countries at the show, exhibitors benefited

from high levels of interest in their product offerings.

“Beautyworld Middle East has been the right

place in the MENA market for the beauty

industry. We’ve been exhibiting since the

beginning, we never miss it. Every year we

increase our space because we have a lot of

potential and so many different categories –

hair care, skin care, nail care, perfumes, colour

cosmetics, manufacturing, education.”

Mr. Nazih Hamid, CEONazih Group

“We did meet our target this year. The grouping of

countries is perfect and the layout was amazing.

We did find customers and distributors we never

had before. We made a deal with four international

distributors around the world.”

Gokhan Ceylan, Plant ManagerFarmasi

Big decisions. Big business. An overwhelmingly large section of visitors – more than 80% of the

total number – were key decision makers, with most occupying top

management positions.

Visitors’ main areas of interest at Beautyworld Middle East

(all figures in %)

Cosmetics

Fragrance

Skincare

Hair

Nails

Healthcare

Anti-ageing

Spas

Toiletries

Salon and spa equipment and furnishings

Wellness

Fitness

Tanning

Dental

Others

0 10 20 30 40 50

19

17

15

15

35

13

9

7

6

6

13

46

20

30

35

A 97% Extremely satisfied/SatisfiedB 3% Dissatisfied

Overall assessment of show by visitors

A

B

“We have been in this market since more than 30 years and have therefore gathered great expertise

about the local preferences. The participation has been very exciting and rewarding for us. We are

definitely looking forward to next year’s exhibition.”

Jürg Koller, CEOLUZI AG

“The industry is getting much more advanced.

Many more educated people are investing

in this industry. We’re seeing that more

small chains are being well managed by HR,

Accounting, Finance and this is something very

new. Many of the salons and the spas have

professional advertisements and PR. Those

are all very important elements which we are

seeing. Yes, I can tell you that the market is

getting much more developed. Competition is

more, yes, but this is good.”

Mr. Mohammed MadiMadi International

Platinum Sponsor: Gold Sponsors: Silver Sponsors:

Show Highlights: Attracting a diverse set of visitors

Dates for 2014: May 27th - 29th

Beautyworld Middle East BoutiqueThis specialised hall was dedicated to showcasing exceptionally luxurious

products across cosmetics, skin-care, make-up and more. Here, beauty

retailers had the opportunity to experience some of the world’s most

exclusive products under one roof, many of which sought representation

and retail & trade opportunities across new markets.

Face It! by EvagardenBrought to you by Enigma Beauty Group, Face it! by Evagarden was a competition

that recognised and awarded the region’s leading makeup artists across all categories

of makeup.

Hair Education by Salon EducatorsWith 3 dedicated zones over 75sqm, internationally renowned online educator

MyHairDressers.com (MHD) and leading Middle East hairdressing experts, SALON

EDUCATORS demonstrated the unique and highly effective hairdressing training

offered by MHD and its globally-lauded key contributors.

Fragrance StationVisitors had the opportunity to sample various fragrances on display at the popular

Fragrance Station, located in Hall 3.

Spa & Salon Management SummitTwo exclusive conferences for the Spa and Salon industries were held during the show,

namely the Spa Management Summit and Salon Management Summit, which featured

stimulating discussions and valuable insights into the business of beauty.

Natural & Organic Cosmetic WorkshopsNatural & organic is the fastest growing sector of the global cosmetics industry, with

sales growing by about USD 1 billion per year. For the first time in the Middle East,

Organic Monitor conducted two workshops on natural & organic cosmetics.

ElementsElements – the premier U.S. meeting ground for industry leaders, buyers

and brands within the niche fragrance category – presented various top-tier

brands at the top of the fragrance and beauty game. Visitors interacted with

the brands’ key representatives to capitalise on their presence here, as well as

brands within the niche fragrance category, before anyone else.

Walk of Beauty by Madi InternationalWalk of Beauty, organised in conjunction with Madi International, was

back for the 8th consecutive year, featuring the most talented professional

hairdressers and make-up artists from the GCC region performing live on

stage in an interactive and electrifying environment.

Nail It! by OPI and Nazih GroupWith a fresh, new look, Nail It! by OPI and Nazih returned with the definitive

nail competition in the region. The competition was full of new categories

and was open to a wider range of skill levels.

Tone It! by PantonePantone, the global authority on colour, joined Beautyworld Middle

East for the first time and ran a competition to select the Middle East

Cosmetic Colour Palette Winter 2014/15. They also presented a series of

seminars over 3 days at the Beautyworld Middle East Boutique.

Media Partners

Face It! Sponsors: Nail It! Sponsors:Walk of Beauty Organisers:

Scents of success: The debut of Elements in the Middle EastBeautyworld Middle East 2013 featured, for the first time, Elements, the curated fragrance and design show and the

premier U.S. meeting ground for industry leaders, buyers and brands within the niche fragrance category.

XEN TANP R E M I U M S U N L E S S T A N

EPOC Messe Frankfurt GmbHPO Box 26761, Dubai, UAE

Tel +9714 389 45 00

Fax +9714 358 55 22

beautyworld@uae.messefrankfurt.com

www.beautyworldME.com

About the Organiser

Messe Frankfurt is one of the world’s leading trade show organisers with 536.9* million euros in sales and 1,833* active employees

worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a

presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the

globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress

Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.

For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at www.beautyworldME.com or contact us

directly at beautyworld@uae.messefrankfurt.com

*2012 figures.