BEAUTYCAN GETIT ALL

beautyfair.com.br

Beauty FairThe Gateway for

Beauty Business in Brazil and Latin america

September 7 to 10Expo Center NorteSão Paulo - SP - Brasil

Internat ional Beauty Fair for Professionals

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Beauty FairTHE LARGEST PROFESSIONAL

BEAUTY EVENT IN THE AMERICAS.

With 15 years on the market, Beauty Fair – International

Professional Beauty Show, has been developing the

professional beauty market in Brazil through custom-created

solutions to provide the sector’s entire industry, focusing on

the Hair, Aesthetics, Manicure, Makeup and beauty stores.

Every year, we welcome over 182,000 professionals looking

for the latest products and services as well as good deals

that only an event of this size and with an international

standard of infrastructure has to offer.

There are around 500 exhibitors and over 2,000 brands which,

together, generate around USD 200 milion in business over

the event.

In addition, Beauty Fair promotes over 100

educational activities, focused on continuing education

for beauty professionals.

BUSINESS AESTHETICS MAKE UP

500ExIHIBITORS

2000BRANDS

200 mmuSD

IN BUSINESS

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82,000 SQM OF eXPO areaExpo center with an international standard of infrastructure

Internat ional Beauty Fair for Professionals

aeStheticS

traDe

SaLOnFurniture

makeuP/naiLS

PrOFeSSiOnaLretaiL

PrOFeSSiOnaL

internatiOnaL

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PrOFeSSiOnaLSectOr

Attendance by brands interested in hairstylists and in salon

distributors. Actions include demos and stage shows. Direct

sales.

PrOFeSSiOnaLretaiL SectOr

Small exhibitors, from a variety of segments, with retail sales.

aeStheticSSectOr

Attendance by brands interested in aestheticians, podolo-

gists, hair removal specialists, massage therapists, derma-

tologists, plastic surgeons and distributors. Actions include

practical demos and on-the-spot sales.

SaLOnFurniture

Higher added-value product brands, with a focus on salon

furniture. Actions include a showroom, which can offer

immediate delivery of products or finalization of negotiations,

especially with salon managers.

makeuP / naiLSectOr

Exclusive area for the segment, with a focus on products

and accessories for retail sales.

traDeSectOr

Brands selling directly to retail (perfume shops, supermarkets,

wholesalers, pharmacies). Actions focused on networking,

allowing for negotiations with more advantages for large

buyers.

internatiOnaLSectOr

International companies bringing beauty products with

authentic elements and innovation from countries all over

the world.

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eDucatiOnaL PrOgraM

BeautyFairStar ProfessionalsOn Stage

Laetitia Guenaou

anthony mascolo Petra mechurova

mark hayes

Jean Luc minetti

anne Veck Dmitri Vinokurov

International

cosmetology and

aesthetics Congress

São Paulo International

micropigmentation

Meeting

International

Professional

makeup Congress

eyelash Extensions

Congress

Hair removal

Congress

Podology

Congress

manicure

Congress

International

Barber Congress

Beauty Business

management Seminar

Workshops for

hairstylists and colorists

International

Visagism Congress

Beauty Fair Forum for

Beauty retailing

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beauty stores/perfume shops

wholesalers farmacy others

distributors onlinebeauty store

import/export

beauty Fair by the numBerS:

over 500

over 182.000

ExHIBITORS

VISITORS

RETAIL

BEAUTYprofessionals

55%hair

nailsmakeup

6%

salon furniture

4%

aesthetics

24%retail

11%

48%hairstylists

14%aestheticians

11%manicurists

11%makeupartists

8%barbers

2%hair removalspecialists

6%others

33% 7% 7% 18%

22% 10% 3%

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1o USA19%

5o Germany4%

2o China11%

4o Brazil6%

3o Japan37%

Ranking of toiletries, fragrances and cosmetics consumption

GLOBaL beauty Market

PrODuctcateGOrieS

brazil’S POSitiOn

2 hair removal / deodorants / perfumes / men’s products / sunscreen

3 children’s products

4 oral health / bath products / hair products

5 makeup

8 skin products

49.1% Brazil14.1% Mexico8.3% argentina5.2% coloMBia

4.8% chile

rePreSentatiOn:

BRAZIL IN LATIN AMERICA – CONSUMPTION OF

TOILETRIES, FRAGRANCES AND COSMETICS

Source: Euromonitor 2016

Sales channels – perfume shops Sales channels - salons Share of services at salons

1.1 miLLiOn beauty salons

BrL 2.5 BiLLiOn was how much

salons spent on hair products in 2016. 1/3

for coloring.

90% OF cLaSS a, B anD c SaLOnS make purchases straight from

manufacturers or distributors.

20% OF cLaSS D SaLOnS buy from

perfume shops.

56% hair care

23% manicure / pedicure

10% hair removal

5% skin care

6% othersBrL 10 Bn.

OVerVieW OF the inDuStry in brazil

19.000 multibrand

perfume shops

65% sales – end consumers

32% sales – beauty professionals

70% hair products

33% coloring

37% shampoo / conditioner

in sales

in 2016.

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Networking Event Among Brazilian Beauty Buyers and International Companies6 September 2019 / 4 – 6 PmExpo Center Norte

meet the BuyerS!

PreSent yOur PrODuct tO imPOrterS anD DiStriButiOn BuyerS.

2 entry ticketS Per eXhiBitOr

PrOGramme

OPeninG remarkS (Beauty Fair and Cosmoprof)

BeauyStreamS: Diversity is a key factor to understand and penetrate into the Brazilian market. Beautystreams will present the key trends of this multicultural and diverse market.

market reSearch: All attendees will receive a market update to help all companies to understand the opportunities and challenges of the Brazilian market.

reGuLatOry: Get to know about Brazilian market regulatory.

Beauty Fair GueSt: A Brazilian cosmetics market expert will present the challenges based on his own experience along years developing relevant international brands in Brazil.

cOcktaiL with exhibitors, buyers and Brazilian retailers.

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inFOrmatiOn:

Organizer

international representative

Internat ional Beauty Fair for Professionals

Phone: +55 (11) 3373-4633mara@beautyfair.com.br

Phone: +39 02 796420alessandra.allegri@cosmoprof.it cristiana.parietti@cosmoprof.it

beautyfair.com.br

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