Beats by Dr.DreAdvertisement

Producer: Samara AddaiDirector: Matthew Brock

Make a 30 second commercial. You can use any creative film techniques, approach or genre you like within your commercial. You must choose one of the following to advertise…•A product•A service•A place

Research● Beats was founded by hip hop artist and

producer Andre 'Dr.Dre' Young.

● It is a collection of audio products and equipment.

● It was launched in 2008.

● Dr.Dre states how “People are not hearing all the music.”

● Therefore the mission statement of Beats Electronics is to redefine sound, and allow the public to enjoy music in a better way.

Brand Identity● stylish● Mainstream● Youthful● Amazing audio quality

Previous Ads and Competitors● There has not been a lot for

TV advertisement, because again, Dr.Dre is a respected artist around the world therefore a lot of marketing is done through word of mouth.

● There has, however, been YouTube advertisements, released by their own channel. ● 'All Eyes On

Us' ad.

● 'Skull Candy Headphones – Snowboarding Commercial

● 'Music Is For Everyone' – 50 Cent SMS Audio Commercial

● There has been competition amongst other artists who are endorsing their own audio products.

THE IDEA!!!● We are planning to create an advertisement that derives from

promoting musical artists. We want to promote the headphones and how it redefines music in our modern age.

● We are targeting a youth demographic: males and females aged 16 to 25 on average.

● Instead of having any association with celebrities, our protagonist will be an ordinary person listening music.

● We are choosing a playlists of different genres to suit the music taste of more that one group. We will be choosing the following genres: hip-hop, pop, country, RnB, blues and reggae.