www.beakerhead.org "#$%#&' ()" *")*)&+,& -#./+ *+"'0#"& What |s 8eakerhead? 8eakerhead ls an annual program LhaL culmlnaLes ln a flve-day clLywlde specLacle LhaL brlngs LogeLher Lhe arLs and englneerlng secLors Lo bulld, engage, compeLe and exhlblL lnLeracLlve works of arL, englneered creaLlvlLy and enLerLalnmenL. lL ls orlglnal Lo Calgary and Lo Canada, and ls a large-scale collaboraLlon.Lach year ln mld-SepLember, 8eakerhead Lransforms Calgary - wlLh sLudenL conLesLs, mechanlcal sculpLure gardens, roboL fashlon shows, lnLeracLlve sLreeL arL, feaLs of englneerlng, larger-Lhan-llfe LheaLre, and specLacular performances! 8eakerhead ls a clLywlde, hlghly parLlclpaLory evenL LhaL explodes ln educaLlonal lnsLlLuLlons, arLs and culLure venues, on Lhe sLreeLs and ln communlLles. Cpportun|ty Ior Med|a artners 8eakerhead hlL Lhe sLreeLs and alrwaves ln 2013, wlLh more Lhan 40 evenLs aLLracLlng more Lhan 62,300 ln-person encounLers and more Lhan 60 mllllon naLlonal and lnLernaLlonal medla lmpresslons. 8ulldlng on Lhe lnaugural year success, Lhls noL-for-proflL, charlLable organlzaLlon seeks medla parLners |n pr|nt, rad|o, on||ne and broadcast med|a as we|| as pr|nt|ng and product|on partners, who wlll help Lo Lell Lhls sLory ln a hlghly engaglng way across local, naLlonal and lnLernaLlonal markeLs. ln 2014, 8eakerhead wlll Lake place from SepLember 10 - 14. #101, 161S 10th Ave SW, Ca|gary A8 13C 0I&7beakerhead.org 1 ck out th|s two-m|nute v|deo !"#$ &' ()#*)+")#,- www.beakerhead.org/abouL/ 8eakerhead ls: LA?luL ln1L8AC1lvL LuuCA1lCnAL lnSl8A1lCnAL CCMMunl1? LnCAClnC ln1L8nA1lCnALL? ALALlnC Important Dates Lar|y Iune, 2014 - program llne-up announcemenL September 10-14, 2014 - 2ndannual 8eakerhead Where does |t happen?8eakerhead Lakes place ln Calgary's ma[or educaLlonal lnsLlLuLlons, arLs and culLure venues, and on Calgary sLreeLs and ln surroundlng communlLles. Ceographlcally cenLered ln Calgary - Lhe creaLlve, englneerlng and enLrepreneurlal hub of Canada - 8eakerhead wlll aLLracL and engage reglonal and lnLernaLlonal audlences. 1arget Aud|ences: Loca|, reg|ona|, nat|ona| and |nternat|ona| 1he audlences for 8eakerhead radlaLe ouL from Lhe cenLral core of parLlclpanLs, lncludlng englneerlng and Lechnlcal professlonals, educaLlonal lnsLlLuLlons, professlonal arLs, culLure and enLerLalnmenL organlzaLlons, lndependenL arLlsLs and ul? or "maker" communlLy, and secondary and posL-secondary sLudenLs and Lhelr famllles. Local audlence: WlLh more Lhan 63 of aLLendees orlglnaLlng from wlLhln Calgary and lLs surroundlng areas, a good proporLlon of Lhe markeLlng focus ls on creaLlng Lhe local appeal, call Lo acLlon and experlence: looklng Lo Lurn Calgarlans lnLo proponenLs of 8eakerhead as lL furLher expands lnLernaLlonally ln Lhe years Lo come. 8eglonal and naLlonal audlence: lncludes vlslLors ln Canada resldlng greaLer Lhan Lwo hours drlve from Calgary. 1hls audlence wlll be engaged ln calls Lo acLlon and Lo experlence 8eakerhead. lnLernaLlonal audlence: lncludes uS (norLh Callfornla, WashlngLon, norLhern MonLana, new ?ork, 1exas), and uk/Lurope (malnly Cermany) LourlsLs. 1hls audlence wlll be engaged ln calls Lo acLlon and Lo experlence 8eakerhead. 1hroughouL 8eakerhead, all Calgarlans and non-local vlslLors wlll have free access Lo aLLend many 8eakerhead evenLs durlng Lhe SepLember 10-14 week. 1hey wlll also be encouraged Lo parLlclpaLe hands-on ln 8eakerhead lnlLlaLlves.A llmlLed number of presenLer programs are LlckeLed evenLs (only 8 evenLs ln 2013 were LlckeLed evenLs). Who |s Invo|ved? 2013 Sponsors lncluded: CovernmenL of Canada WesLern ulverslflcaLlon lund, Suncor Lnergy, Shell Canada, 1ravel AlberLa, CovernmenL of AlberLa MlnlsLry of 1ourlsm, CovernmenL of AlberLa MlnlsLry of CulLure, Calgary SLampede, Calgary PoLel AssoclaLlon, ClSCC SysLems, 8rlLlsh eLroleum, Worleyarsons, uevon Lnergy, 1allsman Lnergy, Conocohllllps, Chandos, Alllance lpellne, llrsL Calgary llnanclal, ul811, #101, 161S 10th Ave SW, Ca|gary A8 13C 0I&7beakerhead.org 2 lnC ulrecL, Canadlan naLural, MLC Lnergy, and Lhe AssoclaLlon of rofesslonal Lnglneers and CeologlsLs of AlberLa (ALCA). rogramm|ng partners lncluded: unlverslLy of Calgary, MounL 8oyal unlverslLy, SAl1, 1LLuS Spark, ClLy of Calgary, 1ourlsm Calgary, and Lhe Clenbow Museum, Calgary hllharmonlc CrchesLra, LCC8 CLn18L for Lhe erformlng ArLs, Calgary SLampede, naLlonal Muslc CenLre, lederaLlon of Lnglneers Canada and many more. 70 commun|ty partners and grow|ng, lncludlng: fesLlvals, assoclaLlons, educaLlonal lnsLlLuLlons, groups, buslnesses and lndlvlduals LhroughouL AlberLa such as Lhe Calgary LducaLlonal arLnershlp loundaLlon, Canadlan Space SocleLy, Slen Lok SocleLy, Maker lalre and many more."## hLLp://beakerhead.org/abouL/presenLers 1he rogram Lxamples of Lhe evenLs and programs spannlng flve-days are below: Cpen|ng Ceremony: lL wouldn'L be 8eakerhead lf Lhlngs dldn'L klck off wlLh a blg bang, rlghL? 1he 2014 Cpenlng Ceremony wlll be an lnsane feaL of communlLy-creaLed amazlng-ness.8eakern|ght: 1hls clLywlde nlghLLlme laboraLory for sclence, Lechnology and arLlsLlc feaLs. lL's Lhe largesL publlc evenL of Lhe week, sLarLlng as Lhe sun seLs on Lhe SaLurday nlghL of 8eakerhead, wlLh surprlslng slLuaLlons, from laLe-nlghL gallerles and laboraLorles Lo 3u pro[ecLlons, lasers and flre, muslc and more.1remendous and Cur|ous Wor|d of 8eakerhead: A show you won'L wanL Lo mlss! 1hls evenL eplLomlzes Lhe colllslon of Lhlngs Lechnlcal wlLh Lhlngs creaLlve. ln 2013, a muslcal asLronauL [olned Lhe world's flrsL roboL band and many oLher headllners, creaLlng: WCW!!! 1haL evenL was lncredlble! Amazlng!"1he 2014 sLellar llne-up and LlckeLs wlll be announced ln early summer.1hls ls a beneflL performance ralslng funds for (need we say, enLerLalnlng) sclence ouLreach and S1LAM school programs.Iour-to-S|x: 1ake Lo Lhe sLreeLs wlLh llve experlmenLs, lnsLallaLlons, performances, and parades of englneered conLrapLlons and arL cars llvenlng up sLreeLs durlng rush hour (4:00 pm Lo 6:00 pm).Speakerhead: 1hls exLremely un-borlng speaker and workshop serles places famous and soon-Lo-be-famous arLlsLs, englneers and LechnologlsLs on soapboxes ln publlc locales all over Lhe clLy durlng 8eakerhead.Strange Street: 2013 saw a 40-fooL Lall 8aygun CoLhlc 8ockeLshlp lnsLalled as one of 8eakerhead's maln aLLracLlons. ln 2014, Lhe flagshlp publlc lnsLallaLlon wlll be SLrange SLreeL - a dellghLfully blzarre serles of pop-up sLrucLures Lo explore. Cathars|s Catapu|t Compet|t|on: Medlcal research may suggesL (or may noL) LhaL lL ls perfecLly healLhy Lo venL your frusLraLlons from behlnd a masslve Leam-bullL caLapulL. upon docLor's orders (noL really) Lhe second annual CaLharsls CaLapulL CompeLlLlon wlll Lake place on Sunday, SepLember 14, 2014 ln a much larger and publlc space! 1eams of all sLrlpes (and many sLrlpes - up Lo 20 people per Leam) wlll be lnvlLed Lo apply. 8u||t |n our 8ackyard: 1hls call ouL Lo backyard and basemenL lnvenLors and deslgners Lo [oln a show, don'L Lell" forum for learnlng how people solve lnLeresLlng problems by creaLlvely applylng homespun sclence and englneerlng know-how.Lng|neered Lats: 1hemed 8eakerhead menus and molecular gasLronomy dlnlng evenLs aL parLlclpaLlng resLauranLs and bars (LhroughouL Lhe week). Cheers Lo Muse 8esLauranL, 1asLe, 8aw 8ar, downLownfood, Candela Lounge, CharcuL 8oasL Pouse and Mango Shlva 8esLauranL who LreaLed Calgary ln 2013. #101, 161S 10th Ave SW, Ca|gary A8 13C 0I&7beakerhead.org 3 LducaLlonal and ouLreach programs lnclude: Atom|c 13 Ingenu|ty Cha||enge: An lngenulLy challenge Lallored Lowards sLudenLs and schools, based on Lhe aLomlc elemenL 13 ln Lhe perlodlc Lable. lf you have memorlzed Lhe perlodlc Lable, Lhen you already know LhaL alumlnum ls lnvolved. ?ou can change yourself, and Lhe world, by Lhlnklng dlfferenLly on a shoesLrlng.8eakerhead Summer Intens|ve: 1he Summer lnLenslve ls a currlculum-llnked credlL course presenLed ln con[uncLlon wlLh Lhe Calgary 8oard of LducaLlon and open Lo publlc and separaLe school boards spannlng Calgary and slx school dlsLrlcLs. SLudenLs are menLored by arLlsLs, englneers, sclenLlsLs, machlnlsLs, deslgners and LechnologlsLs, who work hands-on wlLh Lhe sLudenLs Lo help brlng Lhelr deslgn ldeas Lo frulLlon. 1he flnal collaboraLlve pro[ecL ls publlcly presenLed durlng 8eakerhead ln SepLember. 1hls rlgorous and rewardlng educaLlon lnlLlaLlve makes Lhe sLudenL's learnlng vlslble ln an exclLlng and hlgh-proflle way. Ign|t|on Crew: 1hls speclal crew of energeLlc ambassadors ln grades 9 Lo 12 who wlll help flre up Lhe 8eakerhead splrlL. 1he lgnlLlon Crew wlll geL speclal access Lo 8eakerhead evenLs, meeL Lhe makers and help bulld 8eakerhead's year-round educaLlonal acLlvlLles. I|e|d tr|ps and schoo| v|s|ts: 8eakerhead's fleld Lrlps Lo evenL week specLacles and classroom vlslLs by program presenLers are deslgned Lo educaLe sLudenLs abouL sclence, Lechnology, englneerlng and maLh by lncorporaLlng arLs and culLure. ln oLher words, 8eakerhead Lurns S1LM (sclence, Lechnology, englneerlng, maLh) educaLlon lnLo S1LAM, by addlng 'A' for arL and deslgn. Market|ng Scope (end Iebruary - ear|y September 2014) 1he execuLlon of 8eakerhead's comprehenslve markeLlng communlcaLlons plan began ln lebruary and focuses around Lhree maln plllars: Awareness Surprlse. WCW.Clve a LasLe. lque lnLeresL (remlnd) - menLal noLe. Ca|| to part|c|pate 8e a parL of awesome. lnSl8L.8egln Lhe process of personal commlLmenL. volunLeer and make. rogramm|ng ush More Lo explore Lhan orlglnally LhoughL. lrom menLal noLe Lo lL's ln my calendar." 8eakerhead aL lLs core ls an experlence. lL ls a learnlng specLacle. Cur goal wlLh markeLlng LacLlcs plan ls Lo embody Lhe experlence of 8eakerhead ln Lhe creaLlve, Lo ellclL a reacLlon ouL of people by brlnglng LogeLher arL, sclence and englneerlng ln a way Lhey've never seen. ln order Lo achleve Lhls, we wlll use LradlLlonal medla ln non-LradlLlonal ways, focuslng on bulldlng engagemenL on soclal medla channels as well as LradlLlonal above-Lhe-llne and evenL acLlvlLles. ueLalls can be provlded Lo Lhe chosen Medla arLners and furLher developmenL of medla-relaLed acLlvlLles would be welcomed wlLh chosen Medla arLners. Char|tab|e Cause As a charlLable organlzaLlon, 8eakerhead seeks medla parLners who share Lhe goals of educaLlon aL Lhe crossroads of arL, sclence and englneerlng. #101, 161S 10th Ave SW, Ca|gary A8 13C 0I&7beakerhead.org 4 kI 1|me||ne Iebruary 18: 8l lssued March 6: ueadllne Lo submlL proposalsMarch 17: SelecLed parLners noLlfled Se|ect|on arameters 1he selecLlon of a Medla arLner wlll lnclude key facLors/offerlngs such as: value of package proposedCrlglnal or creaLlve sLraLegles 8readLh and depLh of coverage boLh geographlcally and over deslred campalgn LlmlngCn-alr LalenL lnvolvemenL ln speclal evenLs8egular lncluslon ln e-markeLlng and soclal medla campalgns arLlclpaLlon ln communlLy programmlng as well as lncluslon on any communlLy calendarsClveaways and/or conLesLs uemographlc breakdown and any research supporL lLemlzed llsL of dellverables, Llmellnes plus speclfled values.Speclflc commlLmenLs perLalnlng Lo Lhe proposed dellverables osL evenL analysls and reporL 1hls proposal ls for parLnershlp durlng Lhe calendar year 2014. 8enef|ts of Med|a artnersh|p 1he followlng ls a llsL of beneflLs avallable Lo our Medla arLner.lease bulld any deslred lnLo proposal. Cn-slLe slgnage or presence 1lLle of feaLured evenL/area resence on 8eakerhead webslLe, Sponsors page 8lghL Lo use 8eakerhead logos lu on 8eakerhead program gulde and sponsor evenL slgnage 1lckeLs/hosplLallLy 8lghLs Lo survey audlence on-slLe Spokesperson / access Lo personallLles lnLro Lo co-sponsors / cross-promoLlon opporLunlLles Spec|a| kequ|rements We undersLand LhaL your medla parLnershlp requlremenL mlghL be dlfferenL from whaL we have Lo offer. lf you have any speclal needs or requlremenLs regardlng your parLnershlp or promoLlng yourself aL 8eakerhead, we are happy Lo dlscuss furLher Lo see how we may be able Lo accommodaLe. kesponse Components We requesL Lhe below componenLs be addressed wlLhln your proposal. S1kA1LG, CkIGINAL IDLAS: Speclflc Lhlnklng LhaL creaLlvely develops ldeas and sLraLegy Lo solve problems and help achleve 8eakerhead ob[ecLlves. We're looklng for Lheblg ldeas" LhaL really add value Lo 8eakerhead. DL1AILS CN kCCSLD IDLAS: WhaL are Lhe promoLlon and markeLlng opporLunlLles and Lhelr reach. ILA1UkLS AND IUNC1ICNALI1: WhaL ls belng offered Lo meeL 8eakerhead's markeLlng needs? #101, 161S 10th Ave SW, Ca|gary A8 13C 0I&7beakerhead.org 5 C1ICNS AND ADD-CNS: 1hese mlghL be consldered Lhe nlce Lo haves" LhaL are ouLslde Lhe currenL scope or budgeL, buL slgnlflcanL enough LhaL you feel lL's lmporLanL Lo explore. 1LCnNICAL kLUIkLMLN1S: noLe any speclal or noLable Lechnlcal requlremenLs for whlch you wlll have Lo make slgnlflcanL accommodaLlons. CCS1: Pow are Lhe cosLs broken down? ls lL Llme/space and maLerlals or based on pro[ecL cosLs. LIS1 CI DLLIVLkA8LLS: Clearly ldenLlfy and ouLllne whlch dellverables are guaranLeed or noL guaranLeed dellverables Contact |ease send a|| subm|ss|ons to: ALLn:Mlchelle PLun-kay MarkeLlng and CommunlcaLlons ulrecLor, 8eakerheadmlchelle[beakerhead.org