BEAD Presentation

Bloomington Entertainment & Arts DistrictInform. Attract. Explore.

John Booher, Bala Chennupati, David Royer

HCID, School of Informatics, Indiana University

Intro Inform Attract Explore Strategy Conclusion

Problem

To establish an entertainment and arts community concentrated in the lively and healthy urban core of Bloomington.

Bloomington Entertainment& Arts District

BEAD Intro Inform Attract Explore Strategy Conclusion

Research Methods

User Research

Focus Groups

Interviews

Ethnography

Secondary Research

Case Studies

HCI / Design Research

Social Science Research

Bloomington Arts &Entertainment District Intro Inform Attract Explore Strategy Conclusion

Primary Research Findings on Districts

Bloomington Downtown is not large enough for distinctive sections.

Streets don’t have an identifiable character in proposed districts.

It is important to concentrate on building a vibrant community first.

Bloomington Arts &Entertainment District Intro Inform Attract Explore Strategy Conclusion

Solution

InformProviding arts & entertainment information to people allows them to make better decisions.

AttractEvents & other attractions pull people to new arts & entertainment destinations.

ExploreCity exploration helps people connect with the city & visit destination they usually would not go to.

InformBy informing users about arts and entertainment destinations we empower them to make their own decisions and go to the art & entertainment destinations they enjoy most.

Predispositions

People care about the atmosphere

understand public transportation

People don’t like to walk

Designing information that fits Bloomington


Research

People don’t look at kiosks

GPS tracking for public transit

People care about ambiance

Too many choices leads to confusion

The number of people and the overall noise level can be

measured

People choose activities beforehand but tend to forget


Insights

People get information overload

Sound gives insights about a place

Half are comfortable internet/technology. Btown has tech dichotomy.

Highlight attractions in each district



Insights

Information displays currently can’t be easily read, and create information overload

Current information sources: flyers, ads, and websites.

People must be aware of information, and have the leeway to look at and assimilate


Insights

The opinions/views of the residents must be taken into consideration

Incentives or good reasons are needed for people to explore new districts.

Their should be multiple transportation options

International students exploration would depend on transport.

Concepts

Mobile Activity DetectorWhat is the popular place to be today?

Signage to Mobile Information System I want more information and how do I remember?

Next Bus Mobile TrackerHow can I get there and how long will I have to wait?

Web to Mobile Info PortalCan I stay informed and get updates to local happenings?



Next Bus Mobile Tracker

Text message 4 digit code on bus stop and receive text message back with next bus arrival times.

http://www.scienceblog.com/community/older/2000/F/200005148.html


Next Bus Mobile Tracker, Implementation Strategy

1. Collaborate with Bloomington Public Transit (PT)• Install GPS tracking devices on PT• Put text codes on bus stops

2. Develop database to track PT in real time

3. Inform the public• Have posters around town and on PT sites• Include tri-fold brochures on PT and through mailings• Broadcast the changes through public access channels• Share on website and through community partners


Mobile Activity Detector

Allows users to check through a mobile device or website to the activity level of city locations.

Activity Zone

Quiet Zone

Mobile Device

Mobile Activity Detector, Implementation Strategy

1. Install Noise Detection stations around the town.• Activity seekers• Quite zones

2. Created website Portal• Shows top activity and quite zone locations• Allow users to set-up accounts

3. Use website to market community business/attractions• Allow business marketing• Promote future events



Signage to Mobile Information System

Text code on advertisement to receive more information about event and event reminder through text message.

http://www.cavalierdaily.com/CVArticle.asp?ID=20870&pid=1196


Signage to Mobile Information System, Implementation Strategy

1. Use printed advertisements and posters• inexpensive• Does not change the feel of Bloomington

2. Create database/website• Allows users to create accounts• Users can select medium for information• Easy for local business to use system


Web to Mobile Info Portal

View current events and attractions online or through mobile device and get email or text message reminders.

Website

Database

Mobile Device

email


Web to Mobile Info Portal, Implementation Strategy

1. Create website• Integrate website with community partners

2. Allow users accounts• Allow users to choose type of reminders

• Text reminder• Email

3. Incentives to businesses• Allow advertising of events and promotions

AttractSpecific events will attract people to parts of Bloomington they have never been to before. This is a great way to have people enjoy the entire Bloomington arts and entertainment scene.


PredispositionsPeople need incentive to visit new places.

People like activities that are fun.

Promotions for an event attract people.

Residents are a major part of the people to be attracted.


ResearchStreets are the life of a city

Urban Streets are the stages on which the public life of the community is acted out. Great Streets Urban Design Guiding Principles.http://www.ci.austin.tx.us/greatstreets/3gs.htm

Streets rather than individual buildings must be the primary focus of urban development. Alan Jacobs, author of “Great Streets”.

http://www.smh.com.au/news/arts/a-light-on-night-souls/2005/08/11/1123353438471.html

http://www.ci.austin.tx.us/greatstreets/3gs.htm

http://www.smh.com.au/news/arts/a-light-on-night-souls/2005/08/11/1123353438471.html

http://www.streetsblog.org/2006/06/14/why-only-one-museum-mile/


ResearchPublic Art

“Art in the public environment can help to establish a stronger sense of place and a continuity between the past, present and future.”

Black & Vernooy + Kinney Joint Venture for Austin’s redevelopment.

http://greenespace.blogspot.com/2005/07/chicago-footnote-2-park-that-works.html

http://greenespace.blogspot.com/2005/07/chicago-footnote-2-park-that-works.html


ResearchParticipation and Community

Community participation and social activity are among the top reasons why people attend arts and cultural programs.

Reggae to Rachmaninoff: How and Why people participate in arts and culture, Chris Walker, Stephanie Scott-Melnyk, Kay Sherwood


InsightsArt in public places attracts people to visit them.

Some venues like the Mathers museum or the History Center are viewed by people as being esoteric.

People who have lived in the city for a while, will have specific points/events of interest.

Residents will participate more if they have a sense of community.


ConceptsGames to attract people to venues

Local art displayed across the districts

Interactive projections/art on the Streets

Events conducted on a large scale integrating multiple venues

Games to attract people to venues


Changes perception of venues

Brings people together

Pictures: Come Out and Play Festival, NYChttp://www.comeoutandplay.org/category/general/

http://www.comeoutandplay.org/2006/09/01/hot-books/

http://www.comeoutandplay.org/category/general/



http://www.comeoutandplay.org/2006/09/01/hot-books/

Local art displayed on the streets


Attracts people

Promotes local artists

Creates character for the city

http://studenttravel.about.com/od/melbournephotos/ig/Melbourne-Street-Photos/Southbank--Melbourne.htm

http://gallery.east-harlem.com/showphoto.php?photo=718&password=&sort=1&cat=998&page=1

http://studenttravel.about.com/od/melbournephotos/ig/Melbourne-Street-Photos/Southbank--Melbourne.htm

Interactive Projections/Art on the streets


Projections on Street

Virtual Graffiti

Screens on which people can scribble messages

Interactive Art

Static art that invites people to interact with it.

Respond to people’s movement, messages from cell phones

http://rense.com/general67/street.htm

http://diablogue.typepad.com/diablogue/2006/10/interactive_str.htmlhttp://www.dpandi.com/newsreviews/reports/events/siggraph05/6-emergingtech-drawing.jpg

Events conducted integrating multiple venues


Themed event integrating restaurants, museums and theaters.

An event for promoting individual venues as well as the city.

http://www.lotusfest.org/

http://www.weekofchocolate.com/index.htm

Strategy for implementation


Make design guidelines for streetand building development

Make a mechanismfor the discovery of local artists

Introduce art / Interaction on the streets collaborating with the artists

Make relationships with local venues and businesses

Conduct events integrating venues and businesses

Promote the city as a unified arts and entertainment location.

Immediate Steps

Make relationships with artists

10 year plan Beyond

Work with organizations to promote and create an identity for them

ExploreCity exploration helps people connect with the city & visit destinations they usually would not go to.


PredispositionsMany people enjoy exploration.

A large number of Bloomington residents don’t explore all areas.

Students, who constitute a major population, rarely explore due to busy schedules.

Having people explore all parts of Bloomington is a good thing.

Physical exercise, a key component of exploration, leads to healthier, happier citizens.


ResearchWhen people experience something and act in the creation of it, there is more of a connection and a better experience. John Dewey

20% of people 18-28 have mp3 players. Over 22 million adults in the U.S. PEW Research

Interactive games are persuasive and can change people’s habits. Ian Bogost

People need often need a “good reason” to go to a part of town they would usually not go. Focus Group

Narrative is a powerful tool that can draw people in & persuade them. Andrea Learned


InsightsTo move people to less known districts, put something their they can create or interact with. Interactive games and play can get people to go to parts of the city they have never been before.

Allowing people to explore the city through narrative will make them more comfortable visiting areas they have not previously visited.

Allowing people to create exploration for others creates a better experience and more connection.

Different people prefer different types of exploration.


Concepts

Audio WalksExplore Bloomington while listening to various audio tracks on personal audio devices. These can be artistic or factual/historical.

GeocachingExplore Bloomington with a GPS device in search of a hidden treasure.

Mixed Reality GamesExploratory games that are played physically in Bloomington but are tracked and scored digitally.

Audio Walks


Walk a path through the city while listening to a specified audio file on their portable music player.

Artist WalksDeal with artistic expression and fictional stories

Informational WalksInformational walks give factual or historical information.

http://www.artnet.com/magazineus/reviews/lawrence/lawrence8-18-05_detail.asp?picnum=3

Artist (audio) Walks, Implementation Strategy


1. Create and gather already-created Artist Walks• Created for locative art & tcom classes• Have local artists create walks• Walks can focus on developing districts• Get famous artists (Janet Cardiff) to create one in Bloomington• Each one should target certain group or demographic

2. Created an AristWalksBloomington Website• Have contests, that are open for anyone, for the best artist walks• Create rating system on the website so that people can experience the best

walks first, and thus get interested in the medium• Link them off various Bloomington tourism and events websites and

publications

Audio Walks (info), Implementation Strategy


1. Connect Organizations w/ Capable Students• Historical associations, tourism organizations, and other information organizations

can work with TCOM, music, & art classes to create projects.• Walks can also be centered around developing districts to increase exposure• Can be done as part of class projects• different historical / visitor associations create informative walks that take people

around certain parts of Bloomington:

2. Distribute Informative Walks• Different organizations can distribute walks that are most relevant to them• Create a web sites that indexes all the different types of walks• Tourism related walks can be downloaded from VisitBloomington.com and other

tourism related websites.

Geocaching


GPS Device & Clues

Create Your Own

Log Books & Prizes

http://www.textually.org/textually/archives/cat_sms_and_the_arts.htm?p=2

Geocaching, Implementation Strategy


1. Tap Into Current Geocache community• 1700 Geocaches• Leaders within community

2. Created specific-area focused caches• Geocaches by art classes and Geocache.com• Caches focused in developing Bloomington• Can have prizes associated with• Can be art class projects (Leslie Sharpe)

3. Create BloomingtonCaches.com• Site specifically for Bloomington Geocaches• Create voting system so people do best caches• Link caches off various Bloomington tourism and events calendars• Great caches can actually bring in tourists

Mixed Reality Games


Played physically, scored and tracked digitally. These games are varied, but most of them involve exploration of large urban areas.

http://www.gastfreunde.net/index.php?id=35

Mixed Reality Games, Implementation Strategy


1. Survey of Mixed Reality Games• Do a survey of different implemented mixed reality games

• Uncle Roy All Around You, Conquer The Quarter, Can You See Me Now• Figure out target audience for each game• Which would best fit a developing district• Follow other cities’ strategies

2. Connect w/ Local Organizations• Working with students is cheap, plus those involved and friends are more likely

to attend the game.• Work with Informatics and game studies students to design the game• Marketing students will work on viral marketing campaign• Art students can create graphics, signage, ect.• Put the game on all event calendars

3. Let The Games Begin

ImplementationHow to implement the ideas as a whole so that Bloomington is a leading entertainment and arts destination.


Keys to Implementation Success

Focus on Developing Districts

Student Involvement

Community Leaders

Leverage Existing Information Channels


The District Strategy

Our User Research

A Changing City

An Iterative Human-Centered Approach


Conclusion

BEAD Presentation

Business

Transcript of BEAD Presentation