Beacon Marketing Seminar Faces of Content
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Transcript of Beacon Marketing Seminar Faces of Content
Beacon Marketing
Seminar
Christian Daems - Managing Consultant - Faces of Content – www.facesofcontent.com
[email protected] - +32 477 31 52 89
www.linkedin.com/in/christiandaems - @christiandaems @facesofcontent
www.facebook.com/facesofcontent
Praktische zaken
1. Smartphones en andere devices op silent zetten
2. #bebeacons
3. Wifi
4. Vragenformulier voor Q&A
5. Vragenformulier invullen
6. Netwerken
Agenda
12.45u – 13.30u: Ontvangst, broodjeslunch en netwerken
13.30u – 14.00u: Opening door Christian Daems, Senior Consultant Faces of Content
14.00u – 14.30u: Tom De Vlieger, Innovation Manager bij Colruyt Group
14.30u – 15.00u: Kurt Vergult, Client Partner bij Nexen over oa. hun case van de Meir in
Antwerpen
15.00u – 15.30u: Arne Vandenbussche, Project Manager CrossCheck over hun cases en
architectuur
15.30u – 15.45u: Pauze
15.45u – 16.15u: Jan Deruyck, Bus Dev Manager bij InThePocket
16.15u – 16.45u: Frederik Winters, Product Officer bij Riskmatrix Resultants over oa.
heatmapping en positiebepaling en de mogelijke toepassingen hierrond
16.45u – 17.15u: Toon Coppens, Innovation Manager bij BD, myShopi over hun case met
Delhaize en Coca-Cola Enterprises
17.15u – 17.45u: Korte demo indoor positioning door Dirk Callaerts, BlooLoc, Q&A en
afsluitmoment
17.45 - ...: Receptie
Introducing the mobile mind shift
Tablet vs. Smartphone usage
Tablet vs. Smartphone usage
Beacons
Waar zijn de meeste
beacons in 1 ruimte
aanwezig en actief in
Vlaanderen momenteel?
Beacons
Beacons
Bluetooth Low Energy (BLE)
Beacons
Beacons
Beacons
A. Zimmerman, A. Lorenz, R. Oppermann (Fraunhofer Institute for Applied Information)
We are vendor-neutral and
integrator-independent.
We deliver tool-agnostic consultancy.
• Strategic advice - Quick scans
• Analysis (requirements & functional analysis)
• Request for information (RFI) & Request for Proposal (RFP) aid & writing
• Selection assistance & guidance
• Project management
• Programme Management
• Content Management Strategies & Consultancy
• Content Marketing Consultancy
• Framework & concepts
• Business & Technical Architectures - Solution Design - Information Architecture
• Event speaker
Our consultancy services:
Web Content Management (WCMS)
eCommerce Systems
Digital Asset Management Systems (DAM)
Product Information Systems (PIM)
Master Data Management (MDM)
Enterprise Marketing Management (EMM)
Marketing Resource Management (MRM)
Persuasive Marketing
Enterprise Search
Search Engine Marketing and related issues
Omni-Channel strategies
Email marketing & Best Practices
Web 2.0
Conversion Marketing & Strategies
Other online marketing techniques (DM, Transpromo, ...)
Web Analytics
Personalisation / Segmentation
Usability
CRM
Sales Force Automation (SFA)
Marketing Automation
...
Our expertise
Neutral and supplier independent advice on:
STRATEGY LEADS TO PROJECTS
Strategy
• Define
• Align businesses
• Set long term goals
Programme Management
• Phased approach
• Need for Governance
• Alignment with benefits
& costs wrt. prios
Project A Project C Project D Project B • Define High
level projects
Serviceable Integration • The glue
Why do we see such programmes arising in the market?
• Extra revenue/profit:
• Cross selling / upselling
• Relevant & Contextual selling
• Business development/new markets/new customers
• Optimize customer retention
• Increase average customer revenues
• Cost efficency:
• Automatisation
• Effectiviness of campaigns (increase/optimize)
• Event-driven marketing
• Lifestage-driven marketing
• Other:
• Future readiness / future proof
• Customer satisfaction
• Customer retention
• Customer interaction (feedback etc.)
• Customer centric approach (cockpit views)
Stad Leuven
Also have been involved in projects at: KBC Bank, Tenneco Automotive, Jaga, Calodar, Van Marcke, Desco, Bridgestone Firestone, Makro, BP, J&J, Arcelor Mittal
VDAB, FOREM, VTM, YLE, DR, KMKG, Nitto Denko, Solutia, MTS, Sara Lee, ...