Beacon Hill Farmers' Market Presentation
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Transcript of Beacon Hill Farmers' Market Presentation
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Colin Kreik & Casey [email protected]
Public Neighborhood MeetingHill House Boston Community Center
Wednesday, April 16th
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AGENDA:
-IntroductIon-sIte plannIng-operatIons and permIts-communIty benefIt-communIcatIons-conclusIon-questIons
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INTRODUCTION:COlIN KREIK
CAsEy fOx
General Manager of Market, Planner and Public Relations
Resident of Beacon Hill for 3 years, Boston resident since 2008Boston Architectural College, Bachelor of Landscape Architecture
General Manager of Market, Financial Planner
Resident of Boston since 2012Cornell University, Bachelor of Science in Applied Economics and Management
Colin Kreik & Casey [email protected]
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bhfm
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Colin Kreik & Casey [email protected]
mIssION sTATEmENT
Our goal is to create a vibrant community event in the heart of Beacon Hill’s commercial district, by supporting local businesses and providing healthy foods for our residents and visitors.
•Sustainable Agriculture•Enhancing the Local Business Zone of Charles Street•Providing Community Outreach through Creative Market Planning•Giving Urban Residents Access to Naturally Farmed Foods•Vocalizing on the idea of Health and Nutrition
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Colin Kreik & Casey [email protected]
•Site Context•Traffic Analysis•Detailed Site Plan Pedestrian Circulation ADA Compliance•Additional Renderings and Perspective Images
•Proposed Times and Dates of Operations•Permit Applications: Farmers’, Food Vendors, Live Music, and Street Occupancy•Hosting of Non-Profits, Entrepreneurs, and Startup Businesses•Market Currency
sITE plANNING:OvERvIEw Of mARKET sITE plANs
OvERvIEw Of OpERATIONs AND pERmITTING
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sITE plANs
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PROPOSED MARKET LOCATION
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CHARLES ST.
BEACON ST.
WEST CEDAR ST.
CHESTNUT ST.
BRANCH ST.
SPRUCE ST.
WILLOW
ST.
LOUISBERG
SQUARE
CHESTNUT ST.
BYRON ST.
BEAVER PL.
LIME ST. RIVER ST.BR
IMM
ER S
T.
PICKNEY ST. PICKNEY ST.
REVERE ST.REVERE ST.
DAVI
D G.
MUG
AR W
AY
LEGEND:
ONE WAY STREET
TWO WAY STREET
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CHARLES ST.
BEACON ST.
WEST CEDAR ST.
CHESTNUT ST.
BRANCH ST.
SPRUCE ST.
WILLOW
ST.
LOUISBERG
SQUARE
CHESTNUT ST.
BYRON ST.
BEAVER PL.
LIME ST. RIVER ST.BR
IMM
ER S
T.
PICKNEY ST. PICKNEY ST.
REVERE ST.REVERE ST.
DAVI
D G.
MUG
AR W
AY
LEGEND:
ONE WAY STREET
TWO WAY STREET
AFFECTED ROUTE
MARKET
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OpERATIONs & pERmITs
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Colin Kreik & Casey [email protected]
pROpOsED TImEs AND DATEs Of OpERATION
Saturday’s, 8am/9am - 2pm
May/June through Early November
•Early, Calm Shopping Experience before Businesses Open•Capturing Second Wave of Brunch / Lunch Foot Traffic
•Three Season Rotation of Produce
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Colin Kreik & Casey [email protected]
pERmIT ApplICATIONsFarmers’ Market Permit
Food Vendors
Live Music
Street Occupancy
•Approved Farmers•Proper Packaging and Labeling
•Prepared Foods / Cooked to Order•Vendors Chosen Based on Experience Working with Farmers•Menu Items Prepared with Local, Fresh Ingredients
•Soft Jazz / Acoustics
•Closing Off Mount Vernon Street for duration of Farmers’ Market
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Colin Kreik & Casey [email protected]
hOsTING NON-fARmERs
We will reserve 2 to 3 tents for local non-profits, entrepreneurs, and start-up businesses interested in utilizing our market for their own purposes
•Recruit New Members•Opportunity for Surveying•Gain Recognition / Receive Donations•Sell Goods and Services•Brand New Business
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Colin Kreik & Casey [email protected]
mARKET CURRENCy
Markets across the board exchange customized chips if the farmers’ are only accepting cash. These chips can be used for future shopping, and are a mutual currency for all shoppers.
•Square Card Swipe•LevelUp with Potential Discounts and Promotions at Market for Frequent Users•Exploring the Potential of “Boston Bucks” / EBT with Boston Collaborative for Food and Fitness
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Colin Kreik & Casey [email protected]
•Beacon Hill - Missing Link for Existing Farmers’ Markets in Boston•Community Event•Bringing Shoppers to Local Businesses•Farm to Table Experience
•First Market Proposed to Occupy a Street in Boston•Precedent Overview: MarVista Farmers’ Market, Old South Pearl Street, Clement Street Farmers’ Market, Murray Hill Farmers’ Market, Concord Farmers’ Market•Adjacent Boston Landmarks•Small Business Development, Vibrant Street Life, Green Movement
COmmUNITy bENEfIT:NEIGhbORhOOD sCAlE
CITy sCAlE
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NEIGhbORhOOD
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Colin Kreik & Casey [email protected]
bEACON hIll - ThE mIssING lINK
Beacon Hill does not current have a farmers’ market. The only existing farmers’ markets adjacent to neighborhood are in Copley Square and Government Center, operating at inconvenient times. These markets are about .5 - 1 mile from Beacon Hill.
•Copley Square Farmers’ Market Wednesday & Friday 11am - 6pm
•Government Center Farmers’ Market Monday & Wednesday 11am - 6pm
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Colin Kreik & Casey [email protected]
EvENT fOR OUR COmmUNITy
This market will further enhance the existing local shopping district of Beacon Hill, and will bring residents together weekly. It will be a close-knit neighborhood event in an urban setting.
•Exciting and Safe Atmosphere•Providing Goods and Services for the Culture of Beacon Hill•Integrating Established Businesses with Entrepreneurs and Non-Profit Groups
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mARKET wIll bRING mORE bUsINEss
About 1/3 to half of market visitors will most likely pass through the market for the experience, or come to eat lunch. It is more likely this group will continue shopping along Charles Street.
•Foot Traffic Will Grow, Benefitting Neighborhood Economy•Event Will Draw Potential Beacon Hill Shoppers
Colin Kreik & Casey [email protected]
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fARm TO TAblE ExpERIENCE
Continuing on the philosophy of providing farm foods and produce to the inner-city of Boston.
•Urban Resident Access•Shoppers Will Learn from the Farmers’ and Vendors
Colin Kreik & Casey [email protected]
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CITy
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fIRsT fARmERs’ mARKET OCCUpyING A sTREET
The City of Boston’s current farmers’ markets take place on private and public land, including plazas and parks. Our proposal is innovative, and harps on city growth.
•Successful in Many other Cities Across the Country•Cities Larger and Smaller than Boston are Doing This
Colin Kreik & Casey [email protected]
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pRECEDENT OvERvIEw
The following are a list of successful markets which we have either experienced ourselves or have researched. These Farmers’ Markets take place in the streets of urban environments.
•MarVista Farmers’ Market, Los Angeles, CA•Old South Pearl Street, Denver, CO•Clement Street Farmers’ Market, San Francisco, CA•Markets in New York City, NY•Concord Farmers’ Market, Concord, NH
Colin Kreik & Casey [email protected]
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mARvIsTA fARmERs’ mARKETVenice Boulevard and Grand View Boulevard Los Angeles, California
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OlD sOUTh pEARl sTREET fARmERs’ mARKETSouth Pearl Street and Evans AvenueDenver, Colorado
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mIssION COmmUNITy mARKETBartlette Street and 22nd StreetSan Francisco, California
“Kids can play, dance, and perform at MCM! We’ve offered Open Mic Nights for kids and hosted youth
performers from various local organizations”-missioncommunitymarket.org
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mARKETs IN mANhATTAN Broadway and BleeckerNew York, New York
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CONCORD fARmERs’ mARKETCapitol and Main StreetConcord, New Hampshire
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ADjACENT TO bOsTON lANDmARKs
This site is within 100 yards to the Boston Common, blocks away from the Charles River Esplanade, and is right along the renowned Charles Street.
•300 Yards to Esplanade•100 Yards to Boston Common & Public Gardens•Along Charles Street
Colin Kreik & Casey [email protected]
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Colin Kreik & Casey [email protected]
CITy GROwTh AND DEvElOpmENT
Our market contributes to the growth and development of many diverse sectors in a sustainable way.
•Small Business Development Our market is an Urban Downtown Shopping Center in the City of Boston
•Vibrant Street Life The street will be pedestrian-friendly safe environment
•Green Movement Provides sustainable foods in a downtown epicenter
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Colin Kreik & Casey [email protected]
•Community Groups•Businesses
•The Interest Received Thus Far
•City Department’s Aware of Our Project
•Screenshots•E-mail Address
COmmUNICATIONs:lOCAl NETwORKING
fEw fARmERs wE’vE TAlKED TO
GOvERNmENT
wEbsITE
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Colin Kreik & Casey [email protected]
lOCAl NETwORKING
•Beacon Hill Civic Association•Beacon Hill Business Association•Boston Collaborative for Food and Fitness•Boston Local Foods•Beacon Hill Framery “Big Box vs. Local”
•Savenor’s Market•Ace Hardware•Stephen Score Antiques•Liveable Streets•Crush Boutique•Beacon Hill Chocolates
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Colin Kreik & Casey [email protected]
fARmERs whO hAvE REAChED OUT TO Us
•Granite Ledge Coffee, Concord, NH•Georgia Peas, Pittsfield, VT•Narragansett Creamery, Narragansett, RI
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Colin Kreik & Casey [email protected]
GOvERNmENT
•Food Initiatives Department, Office of the Mayor•Massachusetts Department of Agricultural Resources
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wEbsITE sCREENshOTsHome Page
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wEbsITE sCREENshOTsHome Page, Directory
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wEbsITE sCREENshOTsFarmers’ of the Week
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wEbsITE sCREENshOTsContact Us
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wEbsITE sCREENshOTsVendor Registration
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Colin Kreik & Casey [email protected]
CONClUsION:
This Community Farmers’ Market will benefit residents and local businesses in the Beacon Hill Neighborhood in a variety of ways.
Our innovative site planning will advance the City of Boston, and will not be a major hindrance on existing traffic patterns.
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Colin Kreik & Casey [email protected]
If you would like to contribute to our Permit Application, please find the sign-up sheet. Join us.
QUEsTIONs?