Beacon Basics
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Transcript of Beacon Basics
Enterprise Bluetooth Low Energy Hardware, Software & Management
Beacons 101
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
Beacons are about to become a very big deal.
How big?
cnet.com
How big?
These little things…
10’
...send out a unique identification number
10’
50’
When a bluetooth enabled device gets into proximity of the beacon
200’+
10’
50’
An app, programmed to listen for that beacon and unique number…
…responds. No action is required by the user.
200’+
10’
50’
Also known as Bluetooth LE (Low Energy), iBeacon, BLE and Bluetooth 4
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
Beacons Beacons don't track
anything. They just send out little signals that your phone can understand.
Think of them as tiny lighthouses.
Gateways Most often mobile
devices, gateways “listen” for specific beacon
signals, then interpret and react based on
software instructions.
“Leashes” Technically not beacons,
but using paired Bluetooth 4, they “listen” for signal interruption. If that signal link is broken, the gateway is notified.
MANAGEMENTMORE IMPORTANT IN LARGE DEPLOYMENTS
Management Secure Beacon Management, Location Configuration & Battery Administration
Hardware FCC, Bluetooth, iBeacon and other certifications for legal deployment
Development Tools SDKs to speed development of proximity aware enabled mobile applications
Deployment Software development tools for quick
configuration of hardware
Logs & Analytics Contextual comparisonsand Big Data Analytics
Visitor Engagement
Facilities Management
Traffic Analysis (Employees, Visitors, Customers, Equipment)
Asset Tracking & Management
Workflow Optimization
Security (Identity Verification, Vendor Access & Tracking, Entry Authorization)
Indoor Navigation
Secure Beacon Management, Location Configuration & Battery Administration
Secure Beacon Management, Location Configuration & Battery Administration
Data85% of all data has a location element.
Foot Traffic Heat Maps - Space Utilization
More than just visitors. Learn about dwell times and velocity.
Sell more stuff.
Like WAY more stuff.
Enhance the entertainment experience.
Educate.
Hybrid Solution
Enterprise Bluetooth Low Energy Hardware, Software & Management