Be your own publisher seminar calif april 2010-session1_b_darkbkgd

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Transcript of Be your own publisher seminar calif april 2010-session1_b_darkbkgd

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Take a BreakTake a Break

Be back at Be back at 11:0111:01

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Using Lulu.com as a model

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Lulu #1 – Step-by-Step

Source: http://www.lulu.com/index.php

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Navigating Lulu.com

How to Publish on Lulu Video Tutorials Book Formatting Cover Formatting File Types for Uploading eBook/Downloads CD/DVD

Shopping on Lulu Browsing Ordering Shipping

Lulu Accounts & Policies Copyright Notice Member Agreement Royalties & Revenue Returns & Cancelations

Distribution & Market- place Services Distribution Services ISBN Info Services Marketplace

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Steps to being available online

1. Purchase a Distribution package1. Which books are eligible for Distribution?2. Distribution Services

2. Upload your manuscript with the ISBN number in the copyright page and add a bar code to the back cover (for one-piece covers). The book manuscript must meet the Mandatory Distribution Requirements. (If you haven't already)

3. Purchase a proof copy of this newest version of the book.

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In addition to Lulu’s site sales… ExtendedReach - Free - Lists your title and ISBN in major bibliographic databases and makes your work available on Amazon.com. Your book will appear as a regular listing on Amazon and will be eligible for Amazon's discounts and shipping rates.

MarketReach - $25 - Lists your work on Amazon.com as a marketplace listing. No retail markup is required. All non-ISBN paperback trim sizes, photo books and calendars are eligible for this service. Click here to add your book or calendar to the service

GlobalReach - $75 - Lists your title in major bibliographic databases and makes your title available to online retailers worldwide such as Amazon.com, Baker & Taylor, and Barnes & Noble. Brick and mortar book-stores, NACSCORP, and the Espresso Book Machine will also be able to order and stock your title if they desire. This is the only option available if you bring your own ISBN or purchase an ISBN from Lulu.

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Steps to being available online

1. Purchase a Distribution package1. Which books are eligible for Distribution?2. Distribution Services

2. Upload your manuscript with the ISBN number in the copyright page and add a bar code to the back cover (for one-piece covers). The book manuscript must meet the Mandatory Distribution Requirements. (If you haven't already)

3. Purchase a proof copy of this newest version of the book.

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Steps to being available online

4. After receiving and carefully reviewing the book, either:a. Approve the book on Lulu. Go to Step 6.b. Deny the book and make changes. Go to Step 5.

5. Make revisions and upload this new manuscript. Go back to Step 3. (See, How do I make changes before approving my book? to learn how to make changes.)

6. The book is uploaded to the distribution center within:- 3-5 business days for ExtendedReach distribution- 2 to 3 weeks for GlobalReach distribution.

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Copyright & Intellectual Property

U.S. copyright laws at copyright.govhttp://copyright.gov/

Creative Commonshttp://creativecommons.org/about/“We provide free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.”

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What is an ISBN?

ISBN (International Standard Book Number) is a unique machine-readable identification number, which marks any book unmistakably

In use for 35 years: 170 countries and territories are officially ISBN members.

The ISBN accompanies a publication from its production onwards.

International ISBN Agency http://www.isbn-international.org/

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How to get an ISBN

U.S. ISBN Agency, the official source for ISBNs in the

United States. www.isbn.org/standards/home/index.asp

Go here to apply for ISBNswww.isbn.org/standards/home/isbn/us/secureapp.asp

Lulu’s “How to get an ISBN for your Book” http://luluisbn.notlong.com

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ISBN & Bar Code Free barcode generators

www.tux.org/~milgram/bookland/www.bowkerbarcode.com/barcode/

www.lulu.com/en/help/space_for_isbn

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Lulu.com Trim Sizes

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Lulu Binding Types

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Lulu #3 – Project Options

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What determines book size

Traditional formats Novels differ from photo or map-rich books Instructional manuals differ from poetry

Graphics or not Size of graphics-”comprehensibility”trim

size Portrait or landscape

Columns?

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Mandatory Requirements for Distribution

See Lulu.com page for details:http://www.lulu.com/en/help/index.php?fSymbol=distro_requirements

Requirements for all book covershttp://www.lulu.com/en/help/book_covers_faq#onepiece_dimensions

Equation for determining the width of a one-piece cover for a paperback: Bleed + back cover + spine + front cover + bleed

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First things first

You MUST have a page count of your camera-ready book to figure cost Try downloading sample templates to see which size

you like and how that converts to how many pages. Pour full page of text into template Do word

count of 2-3 pages Multiply

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Mandatory Requirements for Distribution

Equation for determining the width of a one-piece cover for a paperback: Bleed + back cover + spine + front cover +

bleed

Spine-width calculationwww.wordclay.com/FAQ/DIY_SpineWidth.aspx

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Mandatory Requirements for Distribution

See Lulu.com page for details:http://www.lulu.com/en/help/index.php?fSymbol=distro_requirements

Requirements for all book covershttp://www.lulu.com/en/help/book_covers_faq#onepiece_dimensions Equation for determining the width of a one-piece cover for a paperback:

Bleed + back cover + spine + front cover + bleed

Equation for determining the dimensions of a one-piece cover for a dust jacket hardcover:

Bleed + Back Flap + Back Cover + Spine + Front Cover + Front Flap + Bleed (See a visual example)

Equation for determining the dimensions of a one-piece cover for a casewrap hardcover:

Turn-in bleed + Back Cover + Spine + Front Cover + Turn-in Bleed (6" x 9" example) (8.25" x 10.75" example)

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Lulu #4 – Price Setting B

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Requirements for book interiors

See first page of “Resources Handout”http://www.lulu.com/en/help/index.php?fSymbol=distro_requirements

1. If providing a PDF, it must be “distilled” using Adobe Acrobat or InDesign. (If uploading a word processing document, Lulu will distill it using Adobe.)

2. Recommended PDF Creation Programs 3. “Embed” all fonts (and all font family members

used) when distilling the PDF.

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Lulu.com- How do I lay out my book

Author chooses layout from templates How to create a book cover using the new

Lulu Cover Wizard https://support.lulu.com/View.jsp?procId=fc7063a52bab15ca6069cb4b3bba3c85NB: “Old” cover wizard may be easier: https://support.lulu.com/View.jsp?procId=fc7063a52bab15ca6069cb4b3bba3c85

Here are properly sized templates for book covers.https://support.lulu.com/View.jsp?procId=63536e3daf841dddc30118dfdd438ec3

Spine Width Calculatorhttp://www.lulu.com/en/includes/calc_spine_inc.php

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Lulu.com- How do I lay out my book

Author chooses layout from templates Here are properly sized templates for book

covers.

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Lulu.com- How do I lay out my book

Author chooses layout from templates During the publishing process, Lulu offers a

gallery of free covers Here are properly sized templates for book

covers.

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Lunch break