Be Your Own Angel Investor - A Revenue Model for Bootstrapping
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Be Your Own Angel let’s talk about MONEY MONEY MONEY!!!
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Transcript of Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angellet’s talk about MONEY MONEY MONEY!!!
80$
$15,000
$30,000
$45,000
$60,000
$15,000
$30,000
$45,000
$60,000
$1,739,680
* 6.5 years
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
first year?
Jan 2009
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$27,202first year?
Jan 2009
THE HOLY GRAIL
RECURRING REVENUE
THE HOLY GRAIL
RECURRING REVENUE
slowly…
DOOMhow’d we survive
?
THE SPECTRUMbe glad it’s not one of those grid chart thingies
Trust FundJob Consulting Agency Product
Less Power
More Power
Trust FundJob Consulting Agency Product
Less Power
More Power
Trust FundJob Consulting Agency ProductVent
ure
Less Power
More Power
Job Consulting Agency Product
easy-ish natural WTF!?
easy-ish natural
Job Consulting Product
Service Business
Agency
quick & easy money
easy-ish natural
Job Consulting ProductAgency
hard & slow
hard & slow is my specialty.
3.5 mil$
hard & slow is my specialty.
3.5 mil$
4 mil>$ by our students
hard & slow is my specialty.
raised rates
raised ratestaught workshops
raised ratestaught workshopsself-pub’d ebook
raised ratestaught workshopsself-pub’d ebookkept going.
January - December
32,831$January - December
JS Master Class
JavaScript Performance Rocks!
Freckle, obv
YoH
$0
$100,000
$200,000
$300,000
$400,000
2009 2010
30x500 JS Workshops JS eBook Freckle
What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?
What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?
“It’s liberating, and addicting. Liberating because, unlike with a ‘job’ or even putting all my eggs into a single SaaS basket, I’m in complete control of growth.”
6,000$
Double Your Freelancing Rate
Planscope
Master Class
DYF Clients
Double Your Freelancing Rate
Planscope
Master Class
DYF Clients
you’ve got SO MANY more options than “strike it rich” or “fail”
Free up time & energy to stick it out.
STRATEGY?
STRATEGY?Free up time & energy to stick it out.
TACTICScharge more, consult lesscreate income portfolio
charge more, consult less
essentially a way to buy your own time* for employed peeps, too
4-day work week, same salary
Raise rates, fewer projects
4-day work week, same salary
Raise rates, fewer projects
4-day work week, same salary
Productized consulting
time
reve
nu
e s
ha
rea path to transition…
time
reve
nu
e s
ha
re
product
hourly/wage
a path to transition…
build your income portfolio
(where does income come in from?)
salary
salary
hourly wage
salary
hourly wage
transaction fee
salary
hourly wage
transaction fee
one-off sale
salary
hourly wage
transaction fee
one-off sale
recurring sale
salary
hourly wage
transaction fee
one-off sale
recurring sale
sala
ry
ho
urly
wa
ge
tran
sac
tion
fee
on
e-off
sale
rec
urrin
g sa
le
FIVE REVENUE TYPES
on
e-off
sale
sala
ry
ho
urly
wa
ge
tran
sac
tion
fee
rec
urrin
g sa
le
FIVE REVENUE TYPES
on
e-off
sale
sala
ry
ho
urly
wa
ge
tran
sac
tion
fee
rec
urrin
g sa
le
FIVE REVENUE TYPES
on
e-off
sale
sala
ry
ho
urly
wa
ge
tran
sac
tion
fee
rec
urrin
g sa
le
FIVE REVENUE TYPES
on
e-off
sale
on
e-off
sale
sala
ry
ho
urly
wa
ge
tran
sac
tion
fee
rec
urrin
g sa
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FIVE REVENUE TYPES
how to create a windfall
Focus on your customer.this solves most problems.
Help them achieve results.results: better than expertise, fame, reputation, money…
Build your list.from day one.
Offer them something they already need, want, & are ready to buy. people are in pain right now. don’t get clever.
Value.
Value.
money
Value.
money pain
create customers for your future
help customers NOW
Use your byproducts.
product formats
★ ebooks★ screencasts ★ video courses★ templates, libraries, themes★ teleconfs & workshops ★ tools (*careful!)
product = self-serve, no intervention, little to no maintenance
Start at $19 & work backwards.yep, that’s right, don’t think, just do what I say
Create events.
Seriously, get over yourself.no, you are not a “perfectionist”
3,681$
Think like an investor.(NO, it won’t pay immediately. that’s ok.)
stick with it
yes, it’s slow.
“… I discovered that this simple formula of doing good work and getting paid for it was supposed to be slow for modern business.
“… I discovered that this simple formula of doing good work and getting paid for it was supposed to be slow for modern business.
PSHAW!!!
tiiiiime, why you punish me?
$15,000
$30,000
$45,000
$60,000
$1,739,680
* 6.5 years
$27,202the first year
$27,202the first year
$570,000this year (ARR)
$27,202the first year
$570,000this year (ARR)
$267,643on average
With the same amount of practice, the long-term-commitment group outperformed the short-term-commitment group by 400 percent.
With the same amount of practice, the long-term-commitment group outperformed the short-term-commitment group by 400 percent.
What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?
Security.
The freedom to grow slowly.
Independence.
To do what matters.
Serving others.
“You may delay, but Time will not.”
unicornfree.com/peersconf
$5 off
@amyhoy
