2

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

2

INSPIRING YOU! INFORMING YOU! CONNECTING YOU!

Margie Baxley: Margie@BeTheBossMagazineShelly Rice: Shelly@BeTheBossMagazine

Inspiring You!Informing You!Connecting You!

Be The Boss MagazinePractical Advice for Business Success

Personal Stories of SuccessBusiness Opportunities

AndThe Preferred Business Directory

With Live Links to Grow Your Network Instantly

Margie Baxley: Margie@BeTheBossMagazineShelly Rice: Shelly@BeTheBossMagazine

3

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

BE THE BOSS MAGAZINE TABLE OF CONTENTS

6 Are You Chasing Clients

8 Goal Setting Isn’t For January

9 Power of First Impressions

10 The Small Business Advantage

11 The Importance of Customer Service

12 Behave Famously

19 Paying It Forward

16 We Fight Like a Girl

22 Tough Talk Radio- Tony Gambone

24 Tough Talk Radio- Wendy Gambone

25 Tough Talk Radio- Diana Rinkoff, M. A.

26 Tough Talk Radio- Toni Harris

27 Tough Talk Radio- Linda Ballesteros

28 Tough Talk Radio- Sharon C. Jenkins

29 Tough Talk Radio- Kenneth P. Marsh

29 Tough Talk Radio- Dr. Higgy and Kat

34 Little Things Make A Big Difference

35 Desktop Nirvana

44 Bartering: Is There A Catch?

47 Chart Your 2012 Destination

Cover Story

tony gambone and tough talk radio

22Feature artiCleS

4 Be the Boss Blue Ribbon Awards

5 Advertise With Us

16 Chocolate Blues and Networking Festivals ™

18 Tony Harris

20 Thoughts Before Coffee

33 Mommy First

43 Business Book of the Month

48 Preferred Business Directory

departmentS

4

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

4

BE THE BOSS BLUE RIBBON AWARDS

Trish AikmanTrish Beach MarketingAustin, TX

Nicole Torres-CookShoe SistersAustin, TX

5

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

BUSINESS RADIOSHOWS ADVERTISE WITH US

6

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

ARE YOU CHASING CLIENTS?Mass Affluence authors, Paul Nunes and Brian Johnson, believe that although consumer affluence is higher than ever, consumer spending is down. I don’t believe this is really new information to any of us. I do believe that this phenomenon has caused many business owners to chase prospective clients, rather than court them. This usually results in ending a new client relationship before it ever begins.

How do you know if you’re chasing clients?

Do you overwhelm your prospects with numerous assurances that you will 1. provide optimum service or products for the lowest price?

Do you smother them with attention and information?2.

Are you constantly communicating?3.

But, aren’t price, attention and communication important?

Yes, you should price your product or service appropriately and you should make your buyer aware of the price… at the appropriate time. Yes, you should be attentive, and of course you should set yourself apart from the competition by establishing yourself as an expert in your field. Yes, clear communication is crucial to all successful relationships. But…

When you overwhelm your prospect with information or assurances, you’re blocking two-way communication and making them very uncomfortable in the process. Do you remember the relative or family friend that always smothered you with constant hugs and kisses when you were little? What about the teacher or professor that lectured throughout the entire class without ever opening discussion or asking for questions? These actions cause us to retreat, be it in self-defense or out of confusion, irritation or boredom.

Communication has to be a two-way street. Consumers must be allowed to convey their interests and concerns. If you constantly bombard your prospect with why they should buy from you, you never learn what your potential customer actually needs or if your company really does offer the best solution. You have to know and understand customer needs and concerns before you can actually provide the necessary benefit.

Shifting from chasing to attracting

1. Some prospects will ask about pricing, others won’t. You have to gauge each individual. Observe conversational clues and respond accordingly.

2. Communicate clearly and concisely. Know your target market. Understand what’s important to them. Learn where they obtain their information.

3. Be attentive, but respectful of the prospect’s time and needs.

“If you build it, he will come.”

Just as in “Field of Dreams” this was realized, so will it be with your business. Don’t misunderstand. Being in business for yourself is hard work, and the playing field changes constantly. You’re a pro in your industry though. You love what you do. You believe in your product or service. Share your expertise with enthusiasm, clear and informative communication, and courtesy and respect. You will be the sought after provider!

7

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

ELEMENT PAYMENT SERVICES- WENDY GAMBONE

8

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

It’s that time of year again: turkey, holidays, shopping, decorations and the end of the year. Along with that typically comes the end of the year review at work or in your business. What was accomplished? What financial goals did you achieve? What personal achievements? Review is done, check! Now coast until January 1st.

That’s great if you are ok with being average. However, people who want to get ahead of the game are already planning their 2012. The best time to strategize about your plan for Q1 is right now!

If you haven’t done one recently, it might be the right time to perform a SWOT analysis on your business, function or even for you as an employee in order to determine what goals you should have for 2012. SWOT stands for Strengths, Weaknesses, Opportunities and Threats.

So what are your strengths and how do they keep you aligned to your mission? The first step is to have a mission statement if you don’t already have that. Even a personal mission statement is helpful, in doing a self SWOT. An excellent resource for determining strengths is Strengthsfinder 2.0 by Gallup. It can give you a fresh outlook on what you bring to the table in your career.

What are your weaknesses? What are the things that come up when you complete the sentence “I(we) could be so much more successful if only ………..”. Is it time management, lack of systems, poor decision making processes, poor relationships? Identifying these will really help to flush out what you need for success in 2012.

What opportunities do you see for yourself, your business or your team for next year? Are their new markets to explore, timing advantages, new cost saving systems, or a high visibility project to lead? What’s wrong with positioning for those changes now?

Lastly, what are the threats to your business, your team, or your career? Is it the economy, the upcoming election, changes in regulations, market shifts, or a competitors growth? Identifying these now will give you 3 months lead in staying ahead of crowd!

Once you’ve done this analysis, take a look at your opportunities and see what aligns with your weaknesses. If you set some goals to take advantage of opportunities, will it help to alleviate or minimize

your weaknesses? For example, if one of your business weaknesses is a lack of updated software and systems to perform work most efficiently, then a goal of purchasing those systems and training the appropriate team members to implement, will directly address your weakness and is a great opportunity to increase your capacity!

Pull out your goals now and you’ll hit the ground running in January!

LifeAction Coaching, Inc. is a full service coaching firm which offers team building workshops, professional and personal development workshops, assessments and coaching for business teams and individuals, and one to one coaching for executives, small business owners and professionals. LifeAction Coaching also offers a specialized coaching curriculum for professionals and managers which includes Attorneys, CPA’s and other continuing education required professions. Lynn developed and initiated corporate programs such as Your Personal Brand (and e-book) to help executives and professionals better package their experience and expertise to accelerate their career to new levels. www.lifeaction-coaching.com

GOAL SETTING ISN’T FOR JANUARYLYNN ZETTLER

9

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

It’s easy to focus on the power of a first impression when dressing for a big interview, or trying for a promotion in the office – but rarely, do we consider what those on the other side of the desk can glean from the wardrobe choices of an interviewee or existing employee. According to wardrobe coach and image consultant Kathy Friend, there is a lot a boss can learn from paying attention to certain style clues.

Potential hiresWhile the experience and skills of a potential employee hold far more weight than the fit or style of their clothes – an interviewee’s wardrobe can give some clues as to work style, confidence and personality, explained Friend.

“Attention to detail can be translated through one’s appearance,” said Friend. “This can be especially important in fields such as law, medicine, or finance -- in any position where details are important.”

A key concern of most bosses is whether or not their new hires will be a good match for the corporate personality, and personality of the existing team. This, said Friend, can be another area where style of dress can be revealing – not only sending clues as to the candidates overall demeanor, but the level of research they did prior to their interview.

“Someone who is really interested in the job will find out in advance what is appropriate attire for your company,” Friend said. “If they aren’t putting their best foot forward in an interview – when first impressions count most – that may speak to the effort they will put into the job itself.”

existing employeesThe old adage of dressing for the job you want, not the job you have is something Friend says bosses should be noticing.

“If an employee has become complacent, that will translate into what they wear to work every day,” she said. “If they’re motivated to get ahead – their dress will reflect that they want to put their career on the straight track up and they’ll be dressed professionally.”

how to help employees dress for successThe first impression of the corporation is translated through its employees.

“We have three seconds to make a first impression,” Friend said. “When your sales staff is out competing for clients, having a sharp, professional appearance gives them an edge from the moment they say hello.”

While most bosses know the value of a professionally dressed staff, the task of discussing dress code – or stepping up one’s professional appearance – can be a difficult subject to broach. An image consultant can often be the answer, said Friend.

“First impression workshops are becoming a very hot topic,” Friend said. “Big employers are asking me to explain the importance of the first impression, and how the process works subconsciously. Employees are more open to the topic when it’s coming from an expert. Employers are bringing me in for what can be an uncomfortable conversation about how to dress for success.”

Kathy Friend - wardrobe coach, image consultant, fashion stylist, fashion writer, fashion speaker and personal shopper. For over 15 years Kathy has been helping women redefine beauty. She has a knack for defining style and fit while focusing on real-women’s fashion issues. Her passion lies in mixing amazing designer labels with great thrift store finds. www.kathyfriend.com

POWER OF FIRST IMPRESSIONSKATHY FRIEND

10

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

the small business advantage: how to successfully compete With the big Dogs

After working in advertising and marketing for over ten years before opening my own marketing firm, I began to realize that the typical agency mind set focused on going after the biggest clients – helping the big dogs to succeed while leaving the start-ups and smaller businesses to fend for themselves – essentially denying them the opportunity to become a “big dog” themselves.

As a small business owner, helping small businesses thrive in today’s competitive environment and even tougher economy is a priority of mine – and, working to run my own successful business, I understand the unique challenges and hurdles they face trying to set themselves apart and attract clientele.

There are several advantages to being smaller – and the ability to foster strong customer or client relationships is probably the most important. In this fast-paced world, many bigger companies have forgotten one of the most important success factors: people buy relationships, not products or services. Connecting with clients on a personal and professional level will build strong relationships and long lasting loyalty.

The key to a strong client relationship is to do the things that larger businesses cannot, or do not, do. Treat every client as your number one priority. As a small business owner, you can concentrate on details -- every client is important, every suggestion is heard, every phone call returned. Get to know your clients, their goals and their unique set of challenges. What work’s for them, and what doesn’t? Really knowing your client allows you to do better work on their behalf.

Second to customer relations, is using technology to your advantage. Technology can put businesses, big or small, on the same playing field - small companies via emerging technologies can act big much easier than big companies can act small. Choose what works best for your business – for my company, web and social media allows us to give our clients an edge by building broader awareness about their services and upcoming events. Technology today can help keep you competitive, increase efficiency, professionalism and communication – and it’s easily accessible to any business, big or small.

Finally, never forget the power of a first impression. This is even more important for small businesses competing with larger companies that can spend more on their professional look. Image is crucial to winning the trust of potential clients and retaining the ones you have – professionalism should be seen from every aspect of your business. Most clients and customers do not mind dealing with small specialist firms; as long as the business has the credibility they are looking for. Think big and your customers and clients will too.

After over 10 years in the Marketing industry, Amanda Parker, owner and president of Collective Alternative, grew tired of hearing from her boss that she was “too vested” in her clients - attitudes reflecting the old adage of “it’s not personal, it’s just business.”

Parker believes business is personal. Her client’s business is as personal to her as her own, and their success is her success. Parker’s commitment to her clients and their success is the driving force behind the creation of Collective Alternative in 2008. She is responsible for leading the strategic focus of Collective Alternative, including marketing, public relations, and promotions to position every CA client as a leader and trusted name in their respective industries.

THE SMALL BUSINESS ADVANTAGEAMANDA PARKER

11

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

11

Remember, people want to do business with those they like and trust. Customers are more likely to be loyal and continue to buy from those who provide them with excellent customer service. One sure way to see your business stop growing, or even fail, is to forget that your customers are the foundation of your business. A good product or service - and a strong customer service focus - will ensure your customers keep coming back for more.

A native of South Bend, Dr. Julie Stante completed her undergraduate degree at Butler University, and subsequently earned her dental degree from the Indiana School of Dentistry. While covering the spectrum of dental services, her practice specializes in aesthetic and neuromuscular dentistry.

Dr. Stante’s commitment to exceptional dentistry is exemplified by her ongoing education at the world-renowned Las Vegas Institute of Advanced Dental Studies. To ensure that her patients have access to the latest advancements and procedures in the industry, she has completed numerous courses on the latest advancements in aesthetic and neuromuscular dentistry.

In addition to being selected as one of America’s Top Dentists, she is also a member of the American Academy of Cosmetic Dentistry and the American Dental Association. She has also been recognized in Manchester’s Who’s Who Among Executives and Professionals.

Outside the office, Dr. Stante enjoys her time as mother to son Hayden, and wife to husband Matt.

THE IMPORTANCE OF CUSTOMER SERVICEIN GROWING YOUR BUSINESS JULIE L. STANTE, DDS

Customer care is a crucial element of business success – and for small businesses, exceptional customer care can be the key to a growing and thriving business. Companies that make customer service a high priority see twelve times the return on sales than those companies with a low emphasis on service, according to the International Customer Service Association.

Every contact with your customers is an opportunity for you to increase the likelihood of building a long term customer relationship. From the way your staff answers the phone to the efficiency of waiting on your customers, almost every aspect of your business impacts the way your customers view your business.

“As I continue to build my practice and take care of my patients, my team and I make it a point to treat our patients as one of our family members. We make every effort to deliver an unexpected level of care,” said Julie Stante, DDS. “We value and respect our patient’s time – that is why we do not double book our schedule.”

Customers want to know how you can make their lives better or easier, or how you can relieve them of their pain,” said Dr. Stante. “Treat every service situation as unique. Interact with each customer as an individual and treat him or her the way you would want to be treated.

Carefully design your services to meet and satisfy the needs of your customers. Understand your customer’s expectations. Great marketing acquires new customers, but its great customer service that ensures customers keep coming back. Service is the foundation for a growing business

Get creative with the customer experience and give your clients something unexpected. For example, Dr. Stante’s patients are treated to bottled water or a hot beverage from a coffee bar, neck and back pillows while in the dental chair, noise reduction headsets with their choice of music, blankets to keep warm during their exam, warm towels and Chapstick to refresh and rejuvenate at the end of their visit – and for ultimate comfort, Dr. Stante’s office offers a heated massage chair in its own relaxation room for before and after their appointment or during in-office teeth whitening treatments.

11

12

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

In September I attended a meeting with business owners to share best practices. The session that I loved began with the speaker announcing, “I want to be famous, so I behave famously.” Then he began to ask us questions like, “Do famous people do interviews while they are becoming famous—or only after they are famous? Do famous people do speaking engagements while they are becoming famous—or only after they become famous? Do famous people write articles, do videos, appear on television while they are becoming famous—or only after they are famous?”

This was an ah-ha moment for most of us in the room. One of those times when you hear something so basic, it’s brilliant! Famous people have certain activities or behaviors they do that help make them famous. They don’t become famous and all of a sudden begin doing them, duh.

Here are some ideas for behaving famously:

Schedule book signings. If you are only 1. contacting local bookstores to hold your book signing, think again. Is there a local coffee shop, non-profit event, fashion show or book fair you can attend? I’ve done several events this year, even my chiropractor’s customer appreciation event.

Offer to speak at a function for free if you 2. can sell your books before and after the event. 80% of the population wants to write a book. If you’ve published one, you likely have wisdom to share…even if it’s a list of “Don’ts.”

Give stuff away. Anytime I’m contacted 3. to donate a copy of my book to use in a fundraiser, I say yes. Look for opportunities to give back.

Get on television! It certainly takes more 4. than a phone call to David Letterman to get on his show, but there is plenty of local air-time available. If you are intimidated, don’t be. Besides, if David does call, wouldn’t it be nice to have some experience appearing on television before you’re a guest of his?

Tape a dozen short videos and post them on 5. YouTube. Then put them on your Facebook page, tweet about them, and put them on your website with links to them in your blog. Think that’s a dumb idea? Google James Patterson and see how many videos he has. I stopped scrolling forward at page 55. He earned $70 million this year.

If you have a video or idea, feel free to email me at darby@darbyrae.com. I’d love to see what others are doing to behave famously!

Darby Rae currently resides in Indiana with her four children, dog, cat, ferret and litany of reptiles. A graduate of Ball State University with a Bachelor of Science in marketing and a minor in interpersonal communication, she has become a successful business woman and investor. Darby now adds the title of author to her list of successful entrepreneurial endeavors. Funny, witty and infectious, Darby Rae will capture your heart with her first novel. www.darbyrae.com

WANT TO BE A BEST SELLING AUTHOR?BEHAVE FAMOUSLY DARBY RAE

13

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

CAROL SMITH

Imagine you started a business and generated over $1 million dollars in revenue the first year. Would you feel successful?Revenue more than triples over the next few years and international clients and potential partners are asking you to consider expanding. Can you smell sweet success?Profits skyrocket! Expect to see significant rewards for your incredible accomplishment? Alas, you’re an employee. You are rewarded by praise, a pat on the back, and continued but not guaranteed employment. Can you see yourself continuing to work for the company or do you want to….

be YoUR oWn boss

That’s my story. I loved the company and was proud of my team and our successes. But, I wanted more. Do you want more? More from your business? Your life? Save time, money and avoid common pitfalls by asking these simple questions:• Isyourtrustedadvisorsomeonewho’sbeensuccessfulintheirownbusiness?• Havetheyfoundedstartups,andaward-winningnationalandglobalcompanies?• Dotheyhave30yearsofexperiencedrivingrevenue,andgrowingorganizations?• Aretheyconsultingforstartups,entrepreneurstoFortune50executives?• Dotheyhavealargewellconnectednetworktohelpyouwithyournetworth?• Dotheyinspireyoutogreatness?Profit is critical to any business. But so are people. I help motivated business owners go to the next level and create a life where they have the flexibility to spend time with family while exploding income. Whether you are an executive, business owner, consultant or employee looking for the right opportunity, I help people create the ultimate freedom: the ability to....

cReate YoUR DReam LiFestYLe

I light fires under business owners and executives. If you want a trusted advisor, interim CXO or help on a project by a “been there done that’, multi million dollar business creator - Let’s talk.

Carol SmithDRIVING REVENUE AND SUCCESS

Strategy | Marketing | Leadership

SERVICES Revenue Generation Business Strategy Marketing Interim CXO Executive Advisor

What Customers Say About Carol

“ .. ultimate business connector and master strategist….uncanny ability to spend just a few minutes …before she creates a crystal clear vision for achiev-ing success. …She truly is the best of the best.” Michelle Ketterman, Founder, The Inventory Institute

“….laser focuses on objectives, quickly and accurately prioritizes, and drives game-changing results in very complex environments.,,, She is sought ..because she wastes no time, and she's fun!” Dr. Barbara Waugh, Fortune 50 Executive & Author

“Carol lives from the heart of leadership, empowering her clients to a higher level by leading from a higher level..”. Barbara Fittipaldi, CEO Center for New Futures

Carol Smith, MBA Millionaire Club & Founder before 40

www.CarolSmith.com

14

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

We Fight Like A Girl, a Texas non-profit corporation, was co-founded by Ruth Helton, a stage IV ovarian cancer patient and her best friend of nearly 30 years, Theda Foster. While Ruth was undergoing her third round of chemotherapy in 5 years, she decided she wanted to spread awareness about ovarian cancer. One of their goals is to educate women, their family members, and physicians about the signs and symptoms of ovarian cancer and give

them a fighting chance to have it detected at stage I rather than stage III or IV.

Those vague, persistent, easily dismissed symptoms like bloating, pressure in the abdomen, difficulty eating, frequent urination, and/or constipation or diarrhea are easily dismissed or attributed to other illness making ovarian cancer challenging to diagnose.

We Fight Like A Girl is not about “ME” but

“WE”, because when a woman is diagnosed with ovarian cancer, her friends and families are too. When the woman we love is stricken with a life threatening disease, it is our natural instinct to want to encourage, to offer comfort and nurturing, and to help them fight it. At some point we find ourselves saying “what next” and begin a journey to not only survive but thrive.

1 in 71 American women hear the dreaded

words, “you have ovarian cancer” in their lifetime. According to the American Cancer society, Ovarian cancer is the ninth most common cancer (other than skin cancer) in women; ranks fifth as the cause of cancer deaths in women; accounts for 3% of all cancers among US women, and is the second most common gynecologic cancer.

The American Cancer Society estimates that there will be about

21,880 new cases of ovarian cancer in the United States and about 13,850 women will die of the disease. Despite important advances in the treatment of ovarian cancer, it remains the leading cause of gynecologic cancer death in Us women. (ACS Cancer Facts & Figures, 2010).

Through annual events, educational programs, and fundraising efforts, We Fight Like A Girl’s mission is to increase ovarian cancer awareness so everyone is better equipped to make choices and develop habits that will benefit their long-term health and well-being. Knowledge is power, awareness helps us take action and information allows us to make better choices. By knowing your body and knowing symptoms of ovarian cancer you are taking the first step to prevention. We Fight Like A Girl organizes various events throughout the year.

Ridin’ for Teal came about because members and volunteers of We Fight Like A Girl love to get out on their motorcycles and ride. They’ve found that bikers hearts of gold, live with passion, and take care of their riding family members.

Racin’ for Teal is a group of dedicated dirt track racers that met Ruth at a swimming pool, heard her story and dedicated their cars and hearts to We Fight Like A Girl. Once that decision was made they completely re-painted their car with the We Fight Like A Girl logo, website, and teal ribbon on it and race each week in Willis, Texas.

Wrappin’ for Teal is their annual benefit to collect head covers, caps, scarves, wigs, and lap blankets to donate to cancer patients, of all ages, while they are undergoing cancer treatment. We Fight Like A Girl collects these items and donates them in December.

Look for We Fight Like A Girl members and volunteers, in their teal shirts, at motorcycle rallies, the race track, high schools, colleges, the next 5k, the swimming

WE FIGHT LIKE A GIRL

15

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

pool, the grocery store, and just about anywhere people gather.

Visit their website www.WeFightLikeAGirl.com and donate to their cause, volunteer your time, and help We Fight Like A Girl shout the whispering symptoms of ovarian cancer. You can also find them on Facebook at www.Facebook.com/WeFightLikeAGirlCan.

You never know whose life you’ll touch because you were aware of the symptoms of ovarian cancer.

16

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mChocolate Blues and Business Networking Festivals™

January-March Events

January24: Nashville/Franklin, TN

February 9: Stockton, CA

March8: Las Vegas, NV

13: Gallatin, TN22: Indianapolis, IN27: Dallas/Richardson, TX28: Tampa, FL29: Phoenix, AZ

April-DecemberCities announced soon…

Vendor Spots Available417.353.2610www.BizFestival.com

Chocolate Blues Locations

Arizona: Phoenix

California: Los Angeles, Sacramento, Modesto, San Diego, Stockton, San Jose, Riverside, O.C.

Florida: S. Tampa, N. Tampa

Indiana: Indianapolis, S. Bend, Fort Wayne

Iowa: Cedar Rapids, Iowa City, Des Moines

Kentucky: Louisville, Bowling Green

Missouri: Springfield, St. Louis

Nevada: Las Vegas, Reno

New York: Long Island

Ohio: Cincinnati

Oklahoma: Tulsa

Pennsylvania: Pittsburgh

Tennessee: Nashville, Gallatin, Franklin

Texas: Austin, Conroe, Dallas, Farmers Branch, Fort Worth, Houston, Richardson, Plano, San Antonio, Stafford, Tomball, Sugar Land, Magnolia, The Woodlands

Exclusively for Decision MakersCoast to Coast Networking

Chocolate Blues and Business Networking Festivals

17

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Exclusively for Decision MakersCoast to Coast Networking

Chocolate Blues We are Looking to Expand Our Team

Area Director Applications Now Being Accepted

National Territories Available•Independent Contractor Position.•Low Start Up Costs•Huge Income: Commission 80% Vendor Spaces•Strong networking & relationship building skills required.•Strong organizational skills required.•No event planning experience required.•Proven track record generating sales.•Step by step training and continued support from corporate.•Be a part of one of the largest, most successful and most funnetworking events in the country.

The following territories have been reserved. The rest of the country is available. Contact Shelly for details: 417.353.2610 or ChocolateBlues@gmail.com

Arizona: Maricopa County

California:Los AngelesOrange CountyRiversideSan Diego CountySan Joaquin CountySanta Clara County

Florida:Hillsborough CountyPinellas County

Indiana:Indianapolis

Kentucky:State of Kentucky

Iowa:State of Iowa

Kentucky:State of Kentucky

MissouriState of Missouri

TennesseeDavidson CountyWilliamson County

OklahomaTulsa

NevadaRenoLas Vegas

Pennsylvania:Allegheny County

Ohio:Hamilton County

New York:Long Island

Texas:Houston AreaMontgomery Co.Dallas & Surrounding Areas

Chocolate Blues and Business Networking Festivals™

20

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

TONI HARRIS

For more information, contact Toni Harris at (713) 387-9273

Presents

The Turnaround Book & DVD Series

Toni wants publish your story! It is her vision to produce a book of triumph and success over adversity. The Turnaround Series is a compilation of stories from women who have turned their lives around personally, professionally, and financially. This will be a three book series; one for personal, one for professional and one for financial.

Have you overcome adversity in your life? Have you stepped outside your comfort zone to obtain success? Have you taken drastic steps to obtain a goal? Have you triumphed over setbacks?

Some of the benefits include: Full, international marketing and publicity campaign Participate as speaker on Turnaround Sisters panel at women’s conferences Ability to represent project in print, radio and TV media Rights to your chapter Enhanced credibility as an expert in your field Excellent source for lead generation Ability to participate in webinars to promote the book Back of the room sales opportunities at speaking events Purchase books at wholesale and resell at full retail Receive enough books to recoup initial investment And many more!

21

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Written by: mark Werner

Several months ago my mother and I drove to St. Louis to spend Easter weekend with my brother and sister-in law. I was cooking some dishes for the big meal so after we got to the house, I left for the grocery store. I bought the usual fixin’s for Easter dinner, liquor for my mom’s heathen children and daughter in-law, and chocolate cake fixin’s for her since she doesn’t drink (read: we’d all be hopped up on our drug of choice, thus: happy).

When I was at the check out, there were 2 ladies in front of me, who didn’t have enough money to pay for their groceries. I’d glanced down at the conveyer belt and saw they had things like Wonder bread, American cheese, potato chips, Budget frozen dinners…hmmm, nothing at all healthy I thought. I’d gathered from the conversation that they might be on food stamps, or thought they’d had enough money loaded on their prepaid card to pay for everything. They’d called another family member who was coming to the store to pay for everything. At first they tried putting a few things back, but still came up short.

The situation somewhat irritated me: it was hot and muggy outside that day and I was wearing jeans, I hadn’t had a cigarette for well over 18 hours, my driving skills were critiqued by my mother for the entire 4 hour drive even though I’ve been driving for 16 years, and now I was being held up by people who couldn’t buy cheap processed food. What a nuisance I thought. Figures I would pick the line with a problem I thought. I was good and cranky to say the least. The people in front of me put their items to the side and I was finally able to pay for my groceries.

I got back to the house and regaled the family with my ordeal and why it took so long for me to return. My sister in-law looked at me and said, “Why didn’t you just offer to pay for their groceries?” I was kind of stopped dead in my tracks…it had never occurred to me. Mind you, these people in front of me weren’t buying wine and filet mignon, just cheap staples. Their total bill couldn’t have been more than $40. You know what? I had that extra $40 in my checking account. It wouldn’t have caused me any financial hardship. Would that $40 have paid for a trip to Hawaii or bought myself a house? No. Would my car get repossessed or I default on a credit card bill if I didn’t have that $40 in my account? No. I could have done something kind, on Easter weekend of all times, for someone less fortunate, and it just didn’t occur to me; it was easier to complain.

So during this holiday season, think about putting others before yourself, putting yourself in other people’s shoes, and paying it forward. I felt like a real heal for not doing what my gracious sister in-law would have easily done. If I’m in a situation like this again, those groceries will be paid for, with a smile, and no thanks needed.

PAYING IT FORWARD

22

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mROBERT CHRISTIANSEN, JR.

Chocolate Blues™ Long Island Area Director

thoUghts beFoRe coFFee- creating an ‘inspirational environment’

One of the most difficult stages of ‘Being Your Own Boss’ is at the very beginning as you start the work of making your dreams reality.

Mind you, I said it is ‘difficult’, not ‘impossible’.

“no matter where you are in life right now, no matter who you are, no matter how old you are – it is never too late to be who you are meant to be.” – esther & Jerry hicks

Assuming you are like most entrepreneurs, you are most probably working at your current job full-time when suddenly, a flash of inspiration streaks through your brain. Grabbing your ideas notebook*, you quickly write out your thoughts, close up the notebook, and wait until some time ‘later’ when you have time, or are home, to begin working out the details.

*[as mentioned in the november 2011 issue of ‘be the boss’; successful people always carry an ‘idea notebook’ with them to capture inspired thoughts.]

To expand that concept; Inspiration can happen in a moment and is difficult to predict. Much more difficult is the work required. Pounding out the details and steps, you will need to complete. Getting your hurriedly scribbled notes structured into an actual business plan. This is where the ‘rubber meets the road’ for many aspiring business owners. It is also when many great ideas, conceived in the minds of ordinary people, die quietly without the world ever knowing they existed.

“everyone has his own specific vocation or mission in life… therein he cannot be re placed, nor can his life be repeated. thus, everyone’s task is as unique as is his specific opportunity to implement it.” – Viktor Frankl

First thing, believe that you are the person meant to have the ideas you have. Your ideas are of great value, and you are the person who is to follow through and benefit from your ideas! Sure, you may have a few people around you who do not fully support your dreams. Fact is, the vast majorities of people around you know what you are capable of, and secretly wish they could follow-thru on their own dreams. Because of this, they may appear negative to you. Believe me when I tell you this…

None of that is important!

“one of the most tragic things i know about human nature is that all of us tend to put off living. We are all dreaming of some magical rose garden over the horizon-instead of enjoying the roses blooming outside our windows today.” – Dale carnegie

What is important, what really matters, is for you to understand that you are here to bring life to your dreams and ideas - In doing so, you will bring your dreams and ideas into your life! You are the carrier, the bearer of your ideas for the exact purpose of bringing them to life in the world. This is why you are here, now, at this time – so get going! The world has been waiting for you! To get going, to maximize your dream-building potential, you need to find and immerse yourself in your very own personal ‘Inspirational Environment’.

“one person with a belief is equal to a force of 99 who have only interests.” – John stuart mill

Now, first off, you may be thinking that creating an ‘Inspirational Environment’ requires being a cross between a yoga master and interior decorator. If that is not in you, do not worry. Creating your personal Inspirational Environment is not about a making a space somewhere in your home filled with trickling waters, sitar music, burning incense and Zen-like tranquility. If you have others living with you, be it family, children, spouses or pets, you will find it quite difficult to create, much less maintain, your personal Inspirational space.

“one has to live in the present. Whatever is past is gone beyond recall; whatever is future remains beyond one’s reach, until it becomes present. Remembering the past and giving thought to the future are important, but only to the extent that they help one deal with the present.” – s.n. goenka

23

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Creating your ‘Inspirational Environment is about putting yourself in a space that inspires you, and this actually may have absolutely nothing to do with your home.

When considering the question, “What is an ‘Inspirational Environment?’”, then too please consider this example…

“everything around us is made up of energy. to attract positive things in your life, start by giving off positive energy. Let us say that you love gardening.“

Tilling soil, planting seeds, growing plants and mixing mulch fills you with joy. It’s a safe bet that you are the one handling the landscaping chores around your home, or at the very least, the one blending fertilizer into the gardens. The idea you have is for a new, easier to use, volume garden planner. Where do you think your ‘Inspirational Environment’ would be found? A garden center? An arboretum? The crafted gardens of an estate?

“Your imagination is your preview of life’s coming attractions.” ~ albert einstein

Your ‘Inspirational Environment’ inspires you! For writers, a library or bookstore is the natural place to be in while writing. For architects, it may be wandering in and around buildings and structures that inspire them to create new designs. For Public Speakers, it is being in a room full of people engaged in a social event. For artists like painters, it is museums. For sculptors, it may be a rocky canyon or field of boulders. For Engineers it may be a warehouse of old equipment. For woodcrafters it may be a forest. For photographers it is being in places of differing lights and textures to explore and capture.

“What you are is what you have been. What you’ll be is what you do now.” – buddha

Finding your ‘Inspirational Environment’ is actually locating and putting yourself into the spaces and places that light up your imagination, fills you with wonder, joy, and immense possibility! Your ‘Inspirational Environment’ speaks to you, laughs, dances and hums with your energy. The place which touches, moves and inspires you to believe your dreams are possible! Your ‘Inspirational Environment’ recharges and charges you up to dream BIG! Most of all, its being in a place where you smile, as though looking at the world that can be, through the bright, clear, unafraid eyes of a child!

“Don’t ask yourself what the world needs, ask yourself what makes you come alive. and then go and do that. because what the world needs is people who are alive.” – howard thurman

ChoColate Blues™ area DireCtor roBert ‘BoB’ Christiansen, Jr. is a Dreamer, imaginist, ConCeptualizer, DaBBler anD optimist; his greatest strength is inspiring others to Believe in their iDeas. a native of long islanD new York, BoB has traineD people arounD the worlD with effeCtive humorous interaCtion, while generating struCture anD integritY for their Dreams. whether leaDing Classrooms, BoarDrooms, or auDitoriums - on topiCs ranging from CommunitY proJeCts to Business leaDership - his simple Yet inspireD event management anD soCial marketing praCtiCes proDuCe real positive results. ConsistentlY raising the Bar anD Bringing it Crashing Down on stagnating anaChronisms, BoB personifies possiBilitY – “see something, Do something! whY? BeCause You Can!” BoB’s personal CreDo sums up his perspeCtive on life.

Maximum Celebratio - Vitam Diligere! (Maximum Celebration - Love Life!)

Contact Robert Christiansen by E-mail at Bob@Bizfestival.com or by phone 631-334-1766. Let’s Connect! Via facebook: http://www.facebook.com/rchristiansenjr

24

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

TOUGH TALK RADIO

one day i figured out that being a radio host was a great platform for anyone in a business to become a “thought Leader in their industry”. You are able to reach wide audiences, connect with new prospects and get past all the gate keepers.

I never thought that one day I would be on the cover of a magazine or even in an article in a magazine. My life has been quite a journey. I would like to explain a little of the journey with you. You see, I am 55 years old and blessed to have a great wife and children. I had the opportunity to be employed in the gaming industry for almost 20 years. I never realized that living in Las Vegas and working in the gaming industry would provide so many experiences that have helped me to understand the challenges of life.

When I lived and worked in Vegas the only thing on my mind was the excitement of going to work and being in the casino environment. I had the opportunity to travel throughout the South and teach in a dealing school and eventually become a casino manager. It also provided the opportunity to learn about the lifestyles of people in the South. Born in Philadelphia and living in Las Vegas it was quite a different experience. I used to think it was kind of funny but I have grown to learn that there were other ways of doing things. Anyway after two years in Mississippi and three more years in Las Vegas we moved to Houston, Texas. Now I do have to say that I wasn’t big on the Idea but when your wife says she and the kids are moving to be by her family I didn’t see the point in arguing about something I had no chance in wining. So we moved to Houston in 1998 and I have to admit that it was one of the best moves I have ever made. Wendy and I had the opportunity to own and operate a Home Remolding Company for 10 years. We were lucky to have enough work to stay busy seven days a week, but unfortunately I had problems letting others do the work and in the long run it caused me a lot of problems. I wasn’t able to grow my business and do all the work but like most people I kept on working, complaining and working.

Then one day in the year 2009 I had to go into

the hospital for a minor procedure. You see I was diagnosed with Crohn’s Disease when I was nineteen years old but had not had any trouble since 1991. Anyway little did I know that God had a plan I was not aware of. Actually I didn’t even know God at the time. So let me tell you how it went - I had the procedure and it was great except I developed eight blood clots in my lungs and the doctors said not a good chance of leaving the hospital. Well as you can see I made it, sometime being hardheaded pays off and I refused to quit on my family. That was great news the only problem was that I had to give up my business because as you remember I had a problem letting others work in my business so I had to sell the business.

I remember being a big pile of pity for about 3 months. My wife went to work just to get out of the house and away from me. One day she asks me to meet some people that she met to learn about a business opportunity. Well I did it just to make her happy and actually liked the idea of being able to start my own business up again. As you might guess it was a mutli-level marking business and all I had to do was in home presentations. I remember thinking how hard can that be? Wow did I suck at that! I would speak for 20 minutes at a time two days a week a not once did I even understand what I was saying. I had

25

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

my story

I briefly alluded to my disease in this article but at the present time it is getting the better of me. However, we have found that Stem Cell Therapy is doing wonders for Crohns disease. So I am currently raising money to help pay for this treatment. Stem Cell Therapy has been proven to help many different conditions. So not only am I trying to raise money to get my treatment, I am also trying to raise awareness of treatments that are available through Stem Cell Therapy. This treatment is one of my last options for regaining my health. If you would like to learn more about my personal battle or to donate please go to http://www.indiegogo.com/Help-Tony

Thanks and Happy New Years!!!!

TONY GAMBONEa meeting with the owner of this company and told him I was really bad at doing the presentations and he suggested I host an internet radio show. I looked at him and said you have lost your mind. He and my wife sat down and came up with a name and I started doing a radio show.

Unfortunately we didn’t stay with that company very long. I started doing my own internet radio show, Tough Talk with Tony Gambone. I had been going to networking groups every week and started asking people to be a guest on my radio show. I wanted to provide an opportunity to market the person not their business and find out who they were, where they were from and what made them so passionate about what they weredoing. It was my way of providing a marketing tool for them to use. You see I think people need to learn who you are before they will do business with you. I wanted to help people to develop that know, like and trust factor. Little did I know that this would become an incredible platform for me because everyone I asked to be a guest said yes!I went from doing a one hour show per week to doing three shows a week with two guests a show with an eight week waiting list. I started producing commercials and sponsorship packages. I was asked to lead network groups. I became recognized all over the city of Houston.

One day I figured out that being a radio host was a great platform for anyone in a business to become a “Thought Leader in their Industry”. You are able to reach wide audiences, connect with new prospects and get past all the gate keepers. So I now started to talk to people about being a radio host under my company label. Most of them said they would love to do it but had no extra time. I came up with a “Done for you Service” that’s right I do all the work and you receive the title of being a “Thought Leader”.

This started off slow with one host and then a second one and now we have eight people hosting shows starting Jan.1st 2012. Little did I know when I started doing a radio show that it would grow into this? Just like I didn’t know when I became a Christ follower that God would show me so much from the

guest that I have interviewed across the country and around the world. I was really impressed when I read that Zig Ziglar says you can get everything you want if you help everyone else get what they need. I was more impressed when I figured out that it comes from the bible, you reap what you sow!!!!!

I have a vision that Tough Talk Radio Network will be more than just a place for people to host a Radio Show. It will provide “Done for you Services” for things such as Webinars and Workshops and the list goes on. I want to make sure that business owners have the opportunity to grow their businesses and not have to give up valuable time with their families in doing so. Be looking for the ways that Tough Talk Radio Network can help you! Also be looking for the new show starting January 2012…. Sandy and Friends with Sandy Lawrence Learn more at www.toughtalkradionetwork.com

26

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

model! Unfortunately not all companies using it are great.

Tony and I were introduced to several business opportunities and these opportunities got us where we are today. Tony started an internet radio show to get better at speaking and doing presentations, which I thought was great except for the fact that it didn’t pay him anything. He truly enjoyed doing his show, Tough Talk with Tony Gambone, so he went from one show a week to three shows a week. Like I said, I thought it was great but I told him unless he could figure out a way to make money at it he would have to get a “real” job. He loved it so much that he did just that. Tony truly enjoys helping people and that’s how Tough Talk Radio Network came about. We help people market themselves and their companies. I currently help with the day to day operations as well as commercial production. I never would have thought that my voice would be used to make commercials for our sponsors but it is and I love doing it.

I also started my own business in the process. I was introduced to several companies that offered products and services that would have helped me tremendously as a small business owner when we had our remodeling business. So I incorporated these businesses into TWG Business Services. Now I have narrowed my services down to just credit card processing. I work as an agent with Element Payment Services. I love being able to offer businesses ways to save money and promote their businesses. With Tough Talk Radio Network and Element Payment Services I can do both!

This is me in a nutshell. My greatest pride and joy and accomplishments of yet are my family. My boys are now 22 and 16 years old. Time has flown by in the last 4 years as all these changes have been taking place. We are still working on getting Tony healthy but with God’s help I know it will happen.

TOUGH TALK RADIO What a journey I have been on the last few years. I never would have thought 4 years ago that my life would be where it is now. There have been so many changes, some good and some bad. I am married to Tony Gambone for 20 years and have 2 children. I guess I should start with a little background about me.

We’ll start from the very beginning….I am from a small town in Louisiana called Houma. I only lived there for a few months and mostly grew up in Baton Rouge. I wasn’t one of those kids who instinctively knew what I wanted to “be” when I grew up. So I started life early and got married at 18 and had my first son, Ryan, when I was 19. I tried community college for a little while but ended up having to go to work and put college on the back burner. I was staying pretty busy working a few different jobs living in Natchez Mississippi when the riverboat casinos made their way there. This is where things started to get interesting! I met my husband, Tony, when he came to Natchez as a dealing instructor for the casino. We spent several years in the gaming business eventually moving to Las Vegas.

We were in Vegas for a couple of years when I had my second son, Anthony. At this time we decided that it would be better to live closer to family and raise the kids in a different type of environment. We moved to Texas where my family lives. Tony had always worked for himself prior to getting into the gaming industry so when we moved we started our own business, Custom Home Improvements, a remodeling business. This business was great! I loved every minute of it and it sustained us for many years. When it came time for my son Ryan to graduate I found it hard to harp about the importance of college to him not having gone myself soI decided to finally get my degree. I worked hard for 41/2 years and received by bachelors in business administration.

Things were going along smoothly with life and the business until 2008. I have not mentioned it but Tony has Crohn’s disease, a disabling bowel disease. He has had it since he was 19 years old and since I met him he never had one single issue with it. He had had prior surgeries and was in remission. In August of 2008 he came out of remission and has since been struggling with the disease. Because of this he could no longer work in the remodeling industry as it was to much physical labor for him. Sadly we gave up the business. For about a year we had to deal with the changes taking place and decide what we were going to do to make a living.

Not being able to find a job in the business world I went back to waitressing to help make ends meet. This is when I met some people who introduced us to network marketing. The only thing I knew about network marketing was from my younger years when my mom was part of Amway and Shaklee. I had NO idea that there were so many companies using that business model. What a great

WENDY GAMBONE

24

27

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Diana Rinkoff, M.A. presents: A Transpersonal Discussion of The Mind - Body - Spirit Connection.

Transpersonal Psychology is the psychology of human development. It is a holistic approach to the whole person. It seeks a balanced development of the intellectual, emotional, spiritual, physical, social, and creative aspects of one’s life.

Diana Rinkoff, will guide you on a journey to self discovery. She will provide you with a guide to alternative healing therapies, various psychological approaches, and diversesocial and cultural practices, wisdom practices, such as meditation, andvarious spiritual teachings and traditions. Each discussion will offer you new information along with the thoughts and opinions of leaders in the chosen field so that you may discover for yourself what is right for you.

Diana Rinkoff earned her Master’s degree in Transpersonal Psychology in 2006 and completed her master’s thesis on understanding and changing belief systems as a catalyst to personal transformation. Adding to her former experience of working for and selling to Fortune 500 companies for over 25 years, she has assisted numerous individuals in professional business coaching, career transition, learning and development, outplacement services and creating the Perfect Job. Combining her practical experience and academic endeavors, Diana has been helping her clients set new life goals and positioning them on a gratifying path of self discovery and achievement, armed with a set of tools and the confidence to pursue their dreams.

Please join Diana each week on Tough Talk Radio Network to explore and illuminate the process of self-discovery, which is a lifelong journey. Each of us is called to go within and gain a deeper understanding of who we are, to examine what we believe and to awaken the desire to actualize our potential. Sometimes emotional pain, illness or difficulty with relationships provides the motivation to change.Sometimes we need to face our demons or simply to move towards the center of our longing, which lead us to a place of peace and wisdom.

Join me in January,

Diana Rinkoff, M.A. DianaRinkoff.com

TOUGH TALK RADIODIANA RINKOFF, M.A.

28

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mTOUGH TALK RADIOTONI HARRIS- SPEAKER, TRAINER, INTERNET RADIO SHOW HOST & AUTHOR

Toni also known as, The Turnaround Queen, has a passion for telling stories. As a motivational speaker, and Internet radio show host, she is gifted at telling stories and helping the audience to relate to the topics through her experiences. Becoming an Internet radio show host under the Tough Talk Radio Network helped to expand Toni’s network tremendously. “When Tony Gambone first approached me about being a guest on his show I was very apprehensive. I didn’t know what to say and if I had enough information to fill an entire hour but he made me so comfortable that the hour flew by! A few weeks later Tony asked me to become a host on his radio network and I jumped at the opportunity. As a radio show host, I have met people I would never have met and doors have been opened that may not have otherwise been opened to me.”

Tony Gambone has made being a radio show host easy. “Through my network I locate the guests and direct them to complete an online form. Once the form is completed, he takes over and handles the scheduling, and promoting of the show. He makes it very easy for me so that the show does not interfere with my primary business. The best part is that the show is done over the phone from wherever I am in the world. Most times, I do the show in my home office in my PJs. It doesn’t get better than that! I’m grateful to Tony for the opportunity to share a piece of me and help promote other business owners in the community.”

Now, Toni Harris wants to help other women to tell their stories of how they turned their lives around personally, professionally and financially. These stories will motivate and inspire other women to know if we did it then they can do it to. Imagine, having 25-30 other women telling your story and promoting your primary business as a part of the project. In addition, the Turnaround Sisters will use and r each other’s businesses, and mentor young women who are in the midst of a turnaround. The Sisters will also share the platform in media promotions through radio, TV, print and speaking engagements. Plus, you could be a speaker at the January 2013 Turnaround Conference. Are you ready to take a drastic step and be a part of the Turnaround movement? Contact Toni Harris at 713-387-9273.

29

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mTOUGH TALK RADIOTONI HARRIS- SPEAKER, TRAINER, INTERNET RADIO SHOW HOST & AUTHOR

TOUGH TALK RADIOLINDA BALLESTEROS- HOW MEMORABLE ARE YOU?

how effective is your networking?

Do people remember your 30 second commercial?

how many people immediately seek you out after hearing your presentation?

Well, I wasn’t getting the results I wanted using the traditional methods of networking either.

Since leaving corporate America some years ago I have learned a lot about networking - especially what doesn’t work.

Networking is an art and much like anything else you have to devote time and effort to become a master. We are all looking for the edge that will leave a lasting impression and to make you stand out in the crowd. What do you say that will make them eager to call you? How do you grab their attention in just 30 seconds or even 10 seconds?

So I bought all the books and listened to all the CD’s but it was still an elusive talent that I wasn’t sure I would ever perfect, until…

Tony Gambone of Tough Talk Radio Network asked me to host a radio show through his network. My first answer was NO and my second and third answers were still NO.

I thought “I have nothing to say that will make anyone listen to me for even 30 seconds so why would I think they will listen for an hour?” Tony shared with me how hosting a radio show gave him a service that others wanted because it offered them an opportunity to tell their story and share their passion to a larger audience.

Several months went by and I still wasn’t convinced but I thought I would test this theory.

I attended a women’s networking organization where there were 100+ women in the room. There was an opportunity for me to ask a question to the speaker.

Ok this was my chance… a shot to see if having a radio show could really make a difference.

My hand went up and as the microphone was passed to me I wasn’t sure what to say but I knew the words would come somehow, I hoped.

After complimenting the speaker and suggesting that others could benefit from this information, I asked if she would like to be a guest on my radio show and spread her message even further. Not only was she very excited but the next thing that happened had never happened to me in my many years of networking. As I stood up to leave I looked up and saw a line of 6 women all waiting to talk to me about being on my show.

Now that was Powerful!

There has not been a single time I have attended a meeting of this women’s organization where I am not recognized for being the “Radio Lady”.

Having a radio show has expanded my vision in ways I could not have seen prior to my radio show, Power Talk. It has connected me to amazing people across the country and the bigger reward is connected my guests with each other and watching them build connections.

If I can help you spread the word about your passion, please feel free to contact me at loballesteros@sbcglobal.net

Or go to www.toughtalkradionetwork.com and register to be a guest on Power Talk with Linda Ballesteros Watch for the release of my upcoming book:The Power of Referral Marketing - A Step-by-Step Plan for Quickly Growing Your Business Through Referrals

You might even see the launch announcement in be the boss magazine.

30

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mTOUGH TALK RADIOSHARON C. JENKINS, THE MASTER COMMINICATOR

Sharon C. Jenkins is an author, motivational speaker, and the Inspirational Principal for The Master Commu-nicator & Associates. She is the mastermind behind the successful 2010 Authors Networking Summit. Known as The Master Communicator, she is also the Blogtalk Radio Show host for The Literary Showcase a subsidiary of Tony Gambone’s Tough Talk Radio. Her guests have included National Best Selling Author Vincent Alexandria, Patti Lacy, Dr. James Key, Norma L. Jarrett, Frank Underwood, the hilarious Red and Black, Linda Gayle, Tia McCollors, and Vernice FlyGirl Armour.

She is currently the Consulting Editor for d-mars.com’s Business, Faith-Based, Health and Wellness, and Inter-national Journals. Sharon has written for Gospel Truth Magazine and Newspaper, Ladies First Magazine, The Mi-nority Executive Report, Favor Magazine, Just Magazine, Houston Style and Beauty Come Forth E-Magazine. Sha-ron has also co-authored two other books, Songs of Three Sisters and Ready, Set, Succeed, Making Your Dream Come True.

Her most current literary project is titled: Authorpreneurship, The Business of Writing. Authors tradi-tionally are masters at their craft, being the creative creatures that they are, but when it comes to the business side of writing, publishing houses have customarily provided these services. With the onset of “self publishing” and the recent innovations in technology, more people are becoming authors. She made my first attempt at self publishing in the early 2000’s and spent over $10,000 on the project. As an answer to our current economy’s woes she wrote a book helping authors to better “handle their business.” Not being one to run from a challenge, Sharon has written, produced, and directed two plays called The Cafe of Hope and Benjamin Thomas Worthington, Resurrected.

Her ability to effectively communicate and adapt to a wide variety of audiences has been the key to her success as a communicator. She has had the privilege of sharing with businesses, social organizations, churches, and schools as well as at professional conferences. Sharon is also a literary coach. If you’ve got a book in you, she is your literary midwife.

This dynamic lady’s goal is to always remain teachable. As a professional, she feels that education and application go hand in hand. She has a Masters from Oral Roberts University and is a recent graduate of the National Hispanic Professional Organization’s Leadership Institute (NHPO). Sharon is the weekly Tele-Class Facilitator for Powerful Women International (PWI), empowering business women entrepreneurs on an international scale. She also serves as the Marketing Chair for the Sam Houston Area Council’s Learning for Life Program. You can contact Sharon at sharoncjenkins@gmail.com or www.sharoncjenkins.com.

31

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mTOUGH TALK RADIOSHARON C. JENKINS, THE MASTER COMMINICATOR

TOUGH TALK RADIOKENNETH P. MARSH- FEARLESS NETWORKING, INC.

TOUGH TALK RADIOHEALTH CHAT WITH DR. HIGGY AND KAT

Kenneth P. Marsh is CEO of Fearless Networking, Inc. and founder of Fearless Networking, Inc., a business and career networking training company and Strategic Learning Systems, a training & curriculum development company specializing in sales, customer service, teamwork and communications training.

He is an award winning author of Fearless Networking, a “Business Book of the Year” for 2004 as announced by HoustonBusinessReview.com. Ken’s 2nd book is Fearless Networking -2nd edition. His 3rd networking book is titled “How to Fearlessly Network for Jobs” is currently an e-book. Ken is also, an international keynote speaker, a strategic business coach, curriculum developer and radio personality. He has been a business owner specializing in the business relationship building arena since 1991. He was formerly Director of Training for Dale Carnegie Houston and Dale Carnegie DC. Ken has written over 300 articles on business, job and career networking. He has also developed curriculum for Rice University School of Business.

Ken has received a five-figure offer from Penguin publisher, the world’s #2 trade book publisher, to write a book on keeping networking personal in the ‘age’ of High-Tech.

He is the host of ‘The Word on Fearless Networking,’ on 100.7 FM and on the Internet at www.kkht.com (Mon-Fri at 9:45 AM to 10:00 AM CST). ‘The Word on Fearless Networking’ is re-broadcast on the Talk Tough Radio Network at 11:45pm to 12pm (CST) Monday thru Friday. For more information about Fearless Networking go to www.FearlessNetworkers.com.

This show will be hosted by Kathleen Curry and Co-hosted by Dr. Chandra Higginbotham. The program will air every Friday at 12:00pm (CST), exploring Health and Wellness with a focus on physical health. Health Professionals from all health specialties will be interviewed that practice therapeutic options both traditional and non-traditional to western medicine. Health and Wellness is also connected to other relevant areas of our wellbeing relating to Mental, Spiritual, Social, Financial and Family Wellness.Kathleen is the owner of Total Health Care Mgmt. A Chiropractic Care Facility that helps people who have been injured on or off the job. Dr. Higginbotham is a Medical Doctor in private practice. Her clinic, The Women’s Health Solution provides services for OBGYN Obstetrics and Gynecology. Both Kathleen and Dr. Higginbotham have expanded their practice’s to include the area of Functional Medicine. This allows patients to look at their entire health picture and take steps to address all of their health care needs. To contact or get more information about either of the host, you can go to. www.totalhealthcaremgmt.com or www.nutrametrix.com/twhs

32

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

TELE-SUMMIT FUNDRAISER

33

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

60 day results with the Anti-age AMP MD™ micro-roller system & Reverse Regimen“The only thing that should age is wine & cheese” Rodan+Fields – Changing skin & Changing Lives!

What is the name of your company? Rodan + Fields Dermatologists

Tell us about your products? The Drs. who created ProActiv® Solutions brings dermatology-based skincare treatment to everyone. They have the only anti-age skincare lines to contain “over the counter” strength medi-cation so there are no comparisons. They are redefining independent business ownership with brand presence, clinically proven products & the income potential to change lives.

Why did y ou choose Rodan + Fields over so many other business opportunity options?I chose to work for Rodin + Fields Dermatologists because I get to be one of the 1st to partner with 2 of the biggest names in the skincare industry in their “ground floor” company that will redefine the direct sales model. It’s not a party company and I believe it is the smartest, proven business model on the planet! This is a clinically proven product with no competition in an untapped market. I just couldn’t poke a hole in it no matter how I tried.

What do you love most about Rodan + Fields? The generosity of the Drs. They created this company as an enduring legacy for inde-pendent consultants & employees. They did it because they wanted to not because they had to. They are truly changing skin & creating opportunities to change lives.

What advise can you give first time entrepreneurs? Be coachable. Listen & learn as much as you can.

Do you do anything special to support your team to growing their business? I support my team 110%. Being the 1st consultant in Oklahoma,. I know that overwhelming feeling of where do I begin?

How has being with Rodan + Fields changed your life? This has been the mostincredible personal journey. I have been challenged & have conquered demons that I thought I never would. I have been touched by people that I would have never had the opportunity to connect with. Yes, R+F products are great, but it is simply the catalyst that leads me to such greater adventures. I want a life full of excitement! Each morning I ask God “where we going today” because his GPS is way better than mine!

Tell us a little about your background. What did you do before venturing into this business and what made you decide to start your own business? I taught English as a Second Language in Sapulpa, Ok schools. What caught my attention was being first in a ground floor company. When does that ever happen? I saw rare opportunity with a “real hope” for something better. It was exciting, but intimidating. I heard that little voice say “What are you waiting for? I now have the chance to not only chance my family’s life, but the lives of so many others.

How can people reach you for more information? Email: kristi.willis@cox.net Website: Kwillis.myrandf.com

Kristi Willis, Independent ConsultantRodan + Fields DermatologistsKwillis.myrandf.comkristi.willis@cox.net

RODAN + FIELDS DERMATOLOGISTS

31

34

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

SENDOUTCARDS

Hi. Thank you for this interview. My name is Danielle Mohr and I am a Mompreneur with SendOutCards. SendOutCards is the #3 greeting card company behind the known storefronts and is affectionately considered the Netflix of the Greeting Card world. All joking aside, this six-year old company can lay claim to making the Inc 500 list of one of the fastest growing companies since 2009. SendOutCards has removed the inconvenience and expense from sending cards and gifts while creating an opportunity to immediately act on a thought or feeling for personal or business relationships. SendOutCards’ mission is to change lives…one card at time.

After an introduction like that you might be asking “how do we change lives and businesses?!” Our answer is usually visual as one of us would walk you thru the SendOutCards system on your computer via our website. Trying to put the details of SendOutCards in print is a challenge, however, I would have you ask yourself these questions: (1) “Do you buy greeting cards or gifts? (2) Do you know anyone who buys greeting cards or gifts? (3) “Would you like to make money on the cards and gifts you and others send?”

When we answered all these questions for my family, our answer was YES! When my husband & I signed up for SendOutCards, we joined with different intentions. I saw the relationship/care factor, while my husband saw the investment potential. In addition, we agreed that because SendOutCards had No Inventory, No Home Parties and No Monthly Quotas, it was a winning opportunity for our family. Speaking of family, we are blessed to have three boys who are the center of our world. Send Out Cards has given us that opportunity to be more focused on providing quality time & experiences together as a family and by changing our lives…one card at time.

When given the chance to walk you thru SendOutCards, you will see how easy it is to send personalized “real” cards in your handwriting, your signatures and your photos from your computer in minutes. SendOutCards then prints, stamps and sends it to a mailbox across town or across the country. SendOutCards is providing opportunities for our family that once were a dream; may we pay-it-forward to you.

Wishing you Mohr Possibilities!

35

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

MOMMY FIRSTWow I just love this time of year. There are so many wonderful gatherings, beautiful festivities, lights and the feeling of family and optimism. I also like it because it is the perfect time to review your past year and refocus and make plans for the com-ing year, both profes-sionally and personally.

New doors, new opportunities new relationships. Make time to evaluate the past year and what your expectations are for the coming year. Did you ac-complish everything you desired? What could you improve? Did you grow? Did you spend time on ac-tivities to nourish person-al growth? Did you spend time with the people that are important to you?

I am not referring to the traditional New Years resolutions, I am talking about a solid plan, both business and personal. Know how you are going to accomplish these goals and what the time lines look like. Make sure they are reasonable. There are many ways one can approach this, but getting it on paper creates magic. Open you mind, and dream BIG for the upcoming year.

Wishing you and your families a healthy, happy and safe holiday season, I am looking forward to connecting with you in the New Year.

Happy New Year

Marla StochInvigorate and nourish your life with healthy chocolate.

36

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mLITTLE THINGS MAKE A BIG DIFFERENCECATHERINE MORGANIt seems like common sense but it isn’t all that common! Some of the easiest ways to distinguish yourself from the crowd is to act consistently like a professional business person. If you are rolling your eyes right now, I get it - but as common courtesy has become relatively uncommon, good business practices also seem to have gone the way of the dodo.

Here are a few things that you can do to look like the professional you are (or want to be):

Use correct grammar and spell check everything. One day I kept a running total and 85 percent of the •communications I received that day had some kind of typo or grammatical error. We all make mistakes but try to keep them to a minimum. Read things carefully before you send them out!

Remember to always say “please” and “thank you.” Always. •

Return calls and e-mails within 24 hours.•

Take the blame even if it isn’t your fault and concentrate on how to fix the problem.•

Take the time to quickly acknowledge receiving something. If someone forwards you a link or an article they •think you would enjoy, send them a response saying you got it and will check it out or that you read/watched it and enjoyed it. Nobody likes to feel like their e-mails have been lost or ignored.

In every communication you have with clients, adopt a professional tone. It can be casual and still be •professional. I would advise this for friends too because they may refer prospects to you or forward your e-mail to someone.

Be consistent and use a filter for your online posting. You can post personal things but I would urge you to •think twice before you post something you would be embarrassed for your grandmother to see.

Set up online listening so if people reach out to you, you can answer them in a timely fashion. Time is •compressed on platforms like Facebook and Twitter.

None of this is very difficult but it may take you a little extra time. Investing this time can bring big benefits to you in the form of $ and clients. Why? People want to do business with professionals. Prospects will know that you are serious about doing business and they will want to do business with you.

37

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

That statement, and the fact that this week I spent a lot of time looking for an icon to launch a video game, made me realize that clutter in my office, as well as my PC, wastes a tremendous amount of time. The ironic part is that I wasn’t even going to play the game, I just wanted to use a screen shot of one of my characters in a blog post.

Today I embarked on the climbing of my own Mt. Everest, getting my inbox to zero. I’ve been there before, I can get there again. I sorted through papers to be filed and actually managed to get rid of quite a bit of recycling.

There is a saying that goes, a journey of a thousand miles begins with a single step. Today that can be, inbox zero begins with a single delete. I invite you to come along with me on my journey to desktop nirvana.

ROBERT NEWDESkTOp NIRVANAThis past year I’ve been downsizing. I have shed truckloads of clothes I no longer wore, books I read but thought I’d read again, and sports equipment that has long since seen its prime (just like the user). I’ve also unloaded old computer parts, printers, CRT monitors, etc.

I’ve had friends tell me they can’t imagine getting rid of the books. What if you need them? I tried to explain to them that after I read them, any knowledge form them I may want to look up later would be searched for on the internet a lot faster than I could leave through a hundred books trying to find where I saw that.

There is a certain status we think we achieve by accumulating stuff. It makes us feel important. The same is true in business, we like walls adorned with certificates, diplomas, and awards. It shows our clients how smart we are or how hard we worked to get where we are. Or does it?

Right now I’m fighting with myself on what I really need in my new office. How should I decorate it? I am slowly convincing myself I need just what I need to work. Maybe a couple of creature comforts. But I’m really trying to avoid cluttering it up. It is a journey to say the least.

This week I’ve taken on the task of getting rid of icons and software I no longer need off my computer. In the last issue I made a closing comment about sending me ideas of software you may use in your business, I would love to try them out. I said I still have a couple of inches of space on my desktop without icons.

35

38

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Meet Sharon Rowley. Sharon lives outside of Nashville Tennessee and spent many years as a business owner of a western store and hari salon. In 2008, she left the traditional business world to start a new career as an Independent Contractor with Dove Chocolate Discoveries.

Sharon is now a Senior Manager with Dove Chocolate Discoveries and is having the time of her life growing her team throughout the U.S. Sharon calls her team “Chocolate Lovers” and seh loves the recruiting, training and mentoring process of helping her team to achieve Sweet Success as Independent Contractors with Dove.

If you’re looking for a home based business where you can make money and have a great time doing it, give Sharon a call and she will share the details about becoming a chocolateir with Dove Discoveries.

If you would like to try the delicious products or need a great gift, you can order prodducts from Sharon’s website:www.dove-chocolate-discoveries.com/chocolatelovers

Sharon Rowley is living the sweet life. She’s found business success and now spends her time helping others to find it too!

DOVE CHOCOLATE DISCOVERIES

36

39

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

mWe also design custom Facebook

backgrounds

Call for a FREE QUOTEon your projects!

LA

DIE

NIQ

UE

H

ER

JOU

RN

EY

PR

EG

NA

NT

WIT

H A

PU

RP

OSE

LADIE NIQUE

Vanessa Johnson has life within her, but has yet to determine who she is... Struggling with broken rela-

-

At a young age, Ladie NiQue developed a passion for writing.Going into her Junior year of college, with a major in English,

enjoys creative writing and one day hopes to travel overseas to teach English. Besides having a love for writing and educa-tion, Ladie NiQue enjoys music, movies, and singing.

HERJOURNEY PUBLISHING CO. ~~~~~ INC.~~~~~

MAKING QUALITY PUBLISHING AFFORDABLE

HERJOURNEY PUBLISHING CO. ~~~~~ INC.~~~~~

MAKING QUALITY PUBLISHING AFFORDABLE

www.herjourneypublishing.com

Desig

n, cou

rtesy of ww

w.G

alanG

raph

ix.com

T h i r d A n n u a l C h a r i t y G a l a: : P R E S E N T S : :

Saturday, March 3, 2012

Bayou Belles & Beaux

Hotel Sorella | Citycentre Magnolia Ballroom

HotelSorella-citycentre.com

Ren@HitchedOnABudget.com

The Dream Event Creator

1.800.741.3716

Ren

www.HitchedOnABudget.com

GALAN GRAPHIX

40

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

INNOVARUS MOBILE

41

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

I am a 59 year old who has finally decided what I want to do when I grow up. I want to run a business that produces a product made in America by people who need to make some money but have a flexible schedule. That is because I need to make some money but I need a flexible schedule.

I started The Pillow Pantry because I love decorating and I love color and I can’t afford to spend a lot to do it. I could never chose a favorite color when I was a kid, I still can’t and I finally decided it is because I like combinations of color not just one and I love one combination madly until I see the next interesting combination.

Why pillow covers? Because decorators from Candice Olsen to Vern Yip tell you to spend your big money on neutral core furni-ture pieces that will last a long time then pop them with acces-sories like pillows because pillows are cheap. Well not in my world they are not. Trendy, interesting pillows are not cheap and I love seasonal decorating and who has the money or space to have several sets of pillows to use for a little while then store?

The Pillow Pantry gives people the opportunity to buy one set of naked forms then buy different outfits for different times of the year. And right now all individual pieces are under $20. I also offer a scent feature where you can add a herbal packet to a pillow so that you can receive the benefit of herbal scents such as lavender and lemon balm.

Right now I design then produce all the covers making them “American Made“, my pillow forms are vacuum packed hypo al-lergenic forms made in a factory in Kentucky and the herbs I use to fill the herb packets are organically grown on a small herb farm in Tennessee. If I could find a source for fabric actually made in America that would sell me small quantities it would be wonderful but so far I have not found such a source.

I am selling my products at home shows and events currently. I make small quantities because I use a lot of remnants to keep costs down so I can keep retails down but my goal is to also oper-ate an e-store. That is when my other goal will kick in and that will be to offer jobs to others so they might improve their quality of life without sacrificing what ever reason they have for needing a flexible schedule. I will continue to design and produce prototypes then provide my people with the fabric and supplies so they can reproduce my designs to have enough inventory to satisfy the e-sales.

I have worked for a number of multi-level marketing businesses and while these were good companies I do not enjoy trying to recruit others all the time so I want to offer an income opportunity to others like myself who are hard workers but do not want to depend on recruitment to have a reasonable income. I think the more we all buy American, sell American. and employ American the better the future will be for all.

THE pILLOW pANTRY

42

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

pURSE pARTY

43

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

I got into this business by way of, what else, networking! I was working in sales at a print company, and unfortunately, my boss had the business sense of a sea lion and insisted on running things like it was 1995. I was frustrated and unhappy with the outdated and overpriced options I could offer to clients. However, part of MY marketing strategy to get new business was networking. I was a member of four area Chambers of Commerce, and two other business networking groups. It was there I met Larry, who represented a company making machines that produce alkaline antioxidant water.

Now, no offense to any other MLM or network marketing organization. However, as I’d been a sales professional for 10 years, I had been propositioned by anyone and everyone to sell their product/service: All of the health pills, all of the health drinks in a bottle, all of the legal services, all of the credit card processing systems, the list goes on and on. Something about this water business struck a nerve with me though. I had done some research about giving your body a more alkaline base to help fight off disease. When I found out that this company produces a medical grade, alkaline, anti-oxidant rich water, I was intrigued. I further discovered that these machines, made in Japan, are the only water iozner on the market actually listed as a medical device by Japan’s version of the FDA.

I have more belief in this product and what it can do for ones health, as well as income, than anything I have ever sold. We let our prospects try the water for FREE for 30 days. What other product lets you sample their goods for a month? Call our weekly conference calls to listen to the extraordinary health and wealth testimonials from people all over the country. We truly believe this to be the best water on the planet. And we do not want anyone to buy a machine that does not experience life altering results.

Our compensation plan is patented. There are no “binary” legs or anything else you have probably encountered upon a meeting with other MLM’s or network marketing. We do not ask you to make a list of 30 people who have thousands of dollars to invest in a “new business opportunity.” How do you get started? Buy a machine for yourself. Experience what it can do for you. And then, GIVE the water away, for FREE. We cannot, and will not, charge for this. Share this water with as many people as you can. Your results will come back to you ten fold.

MIRACLES THROUGH WATER

44

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

What an incredible journey this has been so far....and the best is yet to come! My background could not be any further from Network Marketing. For 17 years I worked with adults with acquired brain injuries. I loved my work, but it was extremely draining, all my patience was consumed during work hours, little time with my kids and husband, crazy commutes into the city, and overall not very happy. mY FamiLY is mY WhY!!!! Three years ago I was finishing up a maternity leave, and doing a comparison of the cost of child care vs. staying at home, plus I just wanted to be the one to raise my kids.

That is when I joined MXI. I was intrigued by the idea to work the business part-time from home, but still went back to work...Pregnancy for baby number #4 was exceptional since I was consuming healthy chocolate regularly. No pain or numbness that I had experienced previously. I had a strong personal testimonial, and was very passionate that I wanted to share this with every pregnant woman, and the rest of the world. I had decided to take a serious look at the business side since I would be in debt going back to work with the cost of child care, and then life got in the way. Roughly a year ago I started to focus on this. It was the best business decision I could have made for myself and my family, and have not looked back. There are many wonderful people in this business but I am very fortunate to have an incredible team by my side, who do this business with integrity and heart. When they say 90% of the people you will build your business with, you do not know yet...this is the absolute truth. Some of my closest friends I have met through my healthy chocolate business. I am very grateful everyday for all of the people who have touched my life and worked closely with me.

XOCAI - THE HEALTHY CHOCOLATE

45

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

BUSINESS BOOk OF THE MONTH - INITIATIVE

PURchase initiatiVe heRe!

An inspirational story that grabs you from the start. It will motivate your spirit and encourage you to achieve your boldest dreams.Featuring Expert Commentary and Co-Authorship with these amazing leaders: Alia Ott, Arvin Hsu, Brian Roman, Daniel Kravitz, Deborah Clark, Deborah Ives, Donna Beccia, Doug Bench, Dwain Johnson, Eldridge DuFauchard, Fred Becerra, Ishwari Jay, J Massey, James Pham, Jayne and Peter Stanyon, John Carmona, Kent Georgi, Lane Ethridge, Lori Taylor, Martha Reed, Michael S. “Boot” Hill, Randy Hausauer, Randy Ngan, Rosemary Medel, Tim Campbell, Tom Thomson, William Janeshak

Morgan Kingsbury just got laid off her dreary job. The search for her next gig leads her to a serendipitous meeting with someone who urges her to look beyond getting into another cubicle and into her sense of fulfillment in life. As she moves forward in her journey, she discovers what others did to find the initiative that led them towards continuous achievement. Following Morgan through chance encounters, she realizes her biggest dream. She also comes across the challenges that go alongside reaching her dream. You’ll fall in love with Morgan in this animated, easy to read parable packed with laughs and inspirations of perseverance. She proves every dream is just initiatives away from reality.

Greg S. Reid is a #1 best-selling author, entrepreneur and the CEO of several successful corporations, who has dedicated his life to helping others achieve the ultimate fulfullment by finding and living a life of purpose. In addition to being published in over 37 books and featured on nationally syndicated programs across the country, he is also the creator and producer on the internationally acclaimed films Pass It On and Three Feet From Gold. His unique style has made him a highly south-after keynote speaker for corporations , universities and charitable organizations alike. He lives in California and may be reached at www.AlwaysGood.comJames V. Pham is a Visionary, Entrepreneur, Master Marketer, Social Media Enthusiast, Tea Lover and Expert, Meditation Practitioner who owns several start up companies and whose personal Vision is to help others become more financially rich, free, and secure while sharing Love, Light, and Luxury throughout the world. He is currently the Founder/Chairman/CEO of EnlighTea Café, Inc., ESI, Inc., EVX, Inc., and is a proud Graduate of CEO Space International. James holds two 1st Degree Black Belts, 1 in Tae Kwon Do and the other in Dragon Dance, an original form of mixed martial arts. For more information contact james@enlightea.com, or visitwww.EnlighTea.com.

46

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

bartering: is there a catch?

Slumping economies force business owners to think outside the box. Unfortunately, bad economies also tend to experience an increase in fraud, theft by deception, and similar crimes.

Are barter clubs simply trying to get something from you and pay you nothing for it? No. Real barter companies, technically referred to as trade exchanges, recruit members (real businesses) from nearly every industry. Not only do these business members give and receive products & services without using cash, but it is also legal. Accountants, attorneys, doctors, hotels, electronics … nearly everything is available through trade exchanges.

Even though bartering is legal, there are still some key factors that all businesses should consider before joining a trade exchange.

Factor # 1

In most trade exchanges, items & services provided are required to be sold at 100% barter. You can limit the amount of sales you do on barter. You can even restrict which items or services you do or do not sell on barter. However, what you do sell must be at full barter. Special exceptions may be made if you are a contractor offering labor at 100% barter and materials at regular retail prices in cash. Such exceptions are always subject to the approval of each individual trade exchange.

Factor # 2

Trading isn’t free ... just like there is really no such thing as free checking. With banks we pay ATM fees along with a growing list of other fees. There are normally only 5 standard fees in bartering. They are signup fees, monthly membership fees, transaction fees, interest fees on optional lines of credit, and late payment fees.

Factor # 3

Trade exchanges are legal business entities that must follow federal laws. One such law is to report the barter income of its members … for taxation purposes. Paying taxes is just another part of business for legitimate companies.

Factor # 4

Not all trade exchanges are equal. Investigate several trade exchanges, and ask plenty of questions before joining. You will know when you have found the right fit for your business.benefits of bartering

While every business is different, there are many benefits of bartering available to most businesses.

Reduce Cash Expenses•

Increase Brand Recognition•

Increase Company Resources•

Move Excess Inventory •

Minimize Downtime•

Valuable Networking Opportunities•

Cash Referrals•

If you can sell even a few of your items or services to barter customers, then there is a world of savings and other opportunities bowing at your feet. You should definitely give bartering a try.

http://www.dominobarter.com/ ~ 502-713-4031 ~ melissa@dominobarter.com

BARTERING: IS THERE A CATCH?

47

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Over the years my life has taken many twists and turns and I sometimes wonder how I’ve been able to hold it all together as a wife, mother, military widow, stepmother, business owner, community volunteer and now a Grama. By sharing my experiences I hope to touch others that feel they can’t move forward after life got in the way.

At 32 years old I had to deal with the death of my first husband and father of our three children then two months later my baby daughter’s cancer diagnosis. Almost two years later I somehow managed to move across the country to Texas knowing no one. Open an Interior Design business, hold positions with multiple non-profits and run fundraisers. I remarried years later and moved to Germany where I created a school volunteer/fundraising program and ran the military community charity bazaar. After 6 years I abruptly returned to Texas for my daughter to receive a heart transplant. Eventually life once again had some normalcy and my husband and I were able to build a couple successful home based businesses. But then God obviously once again felt I could handle more when my daughter died unexpectedly at 22 years old and 4 years later my marriage ended.

After returning to designing and tinkering with a couple MLM’s I soon realized I was lacking my passion. But when I saw a post by a Facebook friend about a new

system that will help any business using Social Media I knew I had to learn more.

After hearing what Social Outbreak can do for the person that is looking to brand themselves or expand their business I realized it was just what I was looking for. I’ve always enjoyed helping people and this allows me to offer products that will assist any business, entrepreneur, non-profit… to be successful with the power to promote their product or service through digital social networking.

‘Social Outbreak’ opened worldwide in August of 2011 and in October of 2011 they joined forces with ‘We Build Your Social Media’ to create the world’s first ‘Virtual Social Media Agency’. By combining SO’s distribution model with WBYSM’s social media technology I’m able to offer professional social media systems and services to the small business owner, entrepreneur, non-profit, etc. I love my business because it is a legitimate opportunity that will allow everyone to benefit from the power of Social Media. Networking, offering facebook training and the new technology our sytem offers will allow me to travel worldwide as I educate people and businesses. Knowing your “WHY” and a passion for the products or services you’re offering can equal success.

www.KatieWegg.com ~ 317 517-5277 ~ katiewegg@yahoo.com ~ Skype @katie.wegg

SOCIAL OUTBREAk

48

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

A thorough understanding of the entire Home Inventory Process...from setting prices and packages, to performing the inventory, compiling reports, and everything in betweenFull social media training with strong emphasis on HIP social media best-practices with accounts fully verified and readyAll forms, contracts, and scripts needed to set-up and maintain profitable operations, networking, referral and strategic partnerships, and marketingYour professional profile set-up on the 50 major on-line business directories - the fastest and best way to ensure high search engine rankingsFull business plan including your individual logo, mission and vision statements, and roadmap for upcoming year‘Your First 100 Steps to HIP Success’ and ‘The 75 Authoritative HIP Lists’ digital books12 months of weekly group coaching calls12 months of monthly one-on-one coaching12 months of group industry master mind participation

This full-immersion program is designed for experienced executives ready to join the exciting Þeld of third-party Home and Business Inventory. Created for the serious and ethical professional who understand that success is realized inÞnitely faster when property equipped. Learn industry secrets, real tools, expert coaching, winning techniques, and best-practices shared by the recognized industry expert with a proven track record of success. Limited seats available. Request an application at Masters@LearnInventory.com.

February 1 - 3, 2012 in Dallas, Texas May 2 - 4, 2012 in San Diego, California August 1 - 3, 2012 in Chicago, Illinois October 1-3, 2012 in Boston, Massachusetts

THE INVENTORY EXPERT, MICHELLE KETTERMANMichelle wrote the industryÕs Þrst recognized certiÞcation program, Code of Ethics, and Standards of Practice. She is also Founder of The Inventory Institute and The Inventory Experts, author of many industry books, co-host of Home Inventory Panel Podcast, and publisher of Inventory News.

$1825This intensive three day program provides all of the necessary tools for success including:

“Michelle Ketterman is the real deal with a fresh and unique passion for ethical standards and consumer expectations. She is truly passionate for the industry as a whole and HIPs are lucky to have her in their corner.” --Chocolate Blues and Business Networking Magazine

“This is hands down the most customizable and thorough industry program to come along in years.” --Be The Boss Magazine

(that’s only $5 per day to learn a new & exciting profession!)

HOME INVENTORY MASTERY PROGRAM All of the resources and tools needed to start your new business

*Payment plans available

THE INVENTORY INSTITUTE

49

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

WRITTEN BY: MICHELLE KETTERMAN- The Inventory Expert

Have you ever jumped in your car with absolutely no destination or purpose? Do you call meetings with no agenda or reason? Would you buy a book written in a language that you don’t read or write? Probably not. So why in the world would you begin 2012 without well-defined goals, expectations, and a to-do list? Whether you are an entrepreneur, part of corporate America, or live a life of leisure, you have goals, dreams, and visions for the future.

The best, fastest, and smartest way to ensure that 2012 is as successful as possible, a little time and effort is needed. When should you begin? The sooner, the better - don’t start the new year without a plan - the holidays are right around the corner, so start now. To begin, block an afternoon of uninterrupted time and have a calendar handy. Charting the new year is not difficult and you will be glad for any time spent on this process.

Your plan should include five goals with measurable quarterly benchmarks for the upcoming year, five years, and ten years. It is very important to not only focus on professional growth and goals, but to create a well-balanced vision of your entire life. Define your goals in all of these areas:

Personal

Professional

Financial

Spiritual

Physical

Self-Improvement/Education

Once your goals are defined, PUT THEM ON PAPER. If goals are not written down, they will remain ‘ideas’ and they are far less likely to become reality. Once written down, post your goals in several highly-visible places. You want to be reminded of them often. I post mine in my office next to my monitor, on my bathroom mirror, in an Evernote file, and in front of my calendar. I also record them in an MP3 on my iPhone and iPod. I listen to this 3 minute audio file every time I get in my car - some days, I hear this MP3 10 times! Since I started doing this, I reach more goals every year, and faster.

Take the time to chart the success you want in 2012 - time spent on this will be returned exponentially in reached goals and completed tasks. The new year is right around the corner. Will you take what comes or will you chart your course and plot your success?

CHART YOUR 2012 DESTINATION

50

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

The Preferred Business Directory is no ordinary directory. This is not just a list of businesses.

This directory is designed to help you to grow your professional network instantly. Everyone in our directory is a business owner who is a true ‘business connector’, dedicated to helping others succeed while they grow their own businesses.

Each listing features a live link that will take you directly to the person’s Facebook fan page or to their website. When you join their fan pages, be sure to leave a note and introduce yourself.

Building a strong network is vital to business today. Be sure toconnect with each person in our directory and start the process of building new friendships, alliances and referral partners.

If you’re a business connector who would like to bepart of our Preferred Business Directory, you canregister on our website or contact Margie for moreinformation. www.BeTheBossMagazine.com orMargie: 803.673.1487

PREFERRED BUSINESS DIRECTORY

51

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Jennifer Varnderhoff

Gold Valley Parties“Sell your gold and get a additional 10% - live to far? Use our Gold Crown Fedex Service and send your gold in!”

Connect with Jennifer 678-428-9747

Jennifer Varnderhoff

L’BEL“Order and receive a special gift from me!”

Connect with Jennifer 678-428-9747

Danielle Mohr

Cards and Mohr “Appreciate others with MOHR success”

Connect with Danielle

Dayna Offutt

Day of Designing“Let us help you with your print & web design needs.” Connect with Dayna

Mark Werner

Miracles Through Water “Discover the amazing benefits of drinking alkaline antioxidant water!”

Connect with Mark

52

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Carol Smith

CarolSmith.com “Improving Profitability and Success”

Connect with Carol

650-275-3817

Katie Wegg

Social Outbreak “Social Outbreak can build a unique, professional Facebook pres-ence in minutes.”

Connect with Katie

Marla Stoch

Xocai “EAT IT ~ SHARE IT ~ LIVE IT, Invigorate and Nourish your LIFE with Healthy Chocolate!”

Connect with Marla

Kristi Willis

Rodan and Fields Dermatologists “The only thing that should age is wine & cheese” Rodan+Fields – Changing skin & Changing Lives!

Connect with Kristi

Laurie Sullivan

Plexus Simply Pink “At last an Affordable Weight Loss System that does Work! Plex-us Slim is the Healthy Way to lose weight! ”

Connect with Laurie

PREFERRED BUSINESS DIRECTORY

53

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Alice Schmitt

Kara Vita“I help women STOP AGING. Pharmaceutical Grade Skin Care, results guaranteed in two weeks.” Connect with Alice

Ellyn Traub

High Performance Leadership, Inc. “High Performance Leadership, INC Coaching makes the Critical Differnce”

Connect with Ellyn

Ken Rochon

Perfect Publishing “Perfect Publishing....We Bring The Book Out of You

Connect with Ken

443.904.4545

Julia Hull

California Real Estate Mart “Your Real Estate Connector still believing in the American Dream...even in the toughtest times!”

Connect with Julia209.604.5028

Sabine Barnett

Living Well with Healing Essentioal Oils “Living Well, Wellness within Reach!”

Connect with Sabine

(615) 714-4269

54

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Patty Farmer

Patty Farmer & Associates Your Visibility, Referability, Marketability Expert… Helping you turn your ability into profitability!

Connect with Patty 972.603.8209

Catherine Morgan

Point A to Point B Transitions Inc. “Create clarity and confidence | Find focus | Move forward”

Connect with Catherine

Bonnie KarpayCEO Space Houston Connect with Bonnie

Shelly Rice

“If you’re looking for SOLID business connections, you’ve found the right gal, I’m a REFERRAL MACHINE!”

Connect with Shelly

417.353.2610

Dana Mazurek

SoZo LifeEmpowering People Worldwide Through Superior Wellness Prod-ucts! Be Healthy, Be Wealthy, Be Free!

Connect with Dana

PREFERRED BUSINESS DIRECTORY

55

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Bob New and Margie Baxley “Linton-Cole is there to help you manage your online presence”

Connect with Linton-Cole

859-905-0580

Linda Fitzgerald

Affiliated Women International “Enriching Women Worldwide”

Connect with Linda

Michelle Ketterman

The Inventory Institute “Educating Consumers. Setting the standard. Raising the bar. For the Industry.”

Connect with Michelle

Dale Little

Business Strategist“dale little Speaker... Business Strategist... Consultant” Connect with Dale

Angie Ryan

iZigg “I would rather be texting”

Connect with Angie

56

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

James Boggus

Genesis Life Travel Connect with James

Sharon Rowley

Dove Chocolate Discoveries “ Eat, Share and Love Chocolate”

Connect with Sharon

Margie Baxley

Virtual Margie “Always only an IM Away”

Connect with Margie

803-673-1487

PREFERRED BUSINESS DIRECTORY

Lynn Zettler

Lifeaction Coaching“Driving Action to Success”

www.lifeaction-coaching.com

Connect with Lynn

57

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Dennis Hunter

Custom Print Products “Your Message Our Imagination Unlimited Possiblities”

Connect with Dennis

K. Andre Ankton

Innovarus “IDigital Security...Mobile Solutions”

Connect with K. Andre

Terry Taylor

Ignite“Turning Energy Into Income”

Connect with Terry

Debbie MurlinItWorks!

Connect with Debbie

58

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Shelly Rice

Chocolate Blues and Business Networking Festivals “Exclusively for Decision Makers”

Connect with Shelly

417.353.2610

Peggy LeNoue

Rodan + Fields “ Use it, Tell it, Get Paid, I will Train You!”

Connect with Peggy

Toni Harris

Tonia Harris Speaks Motivational Speaker and Sales Trainer

Connect with Toni

Purse Party Inc.“Fashion, Friends, Fun...YOU Deserve It!“

www.purseparty.com

Connect with Purse Party888-367-0416

Sandy Lawrence

Perceptive MarketingConnecting ~ Coaching ~ Collaborating

Connect with Sandy

PREFERRED BUSINESS DIRECTORY

59

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

Kathy Friend

Fashion Writer/ Speaker/Wardrobe Coach/Stylist

www.KathyFriend.com

Connect with Kathy

Darby Rae

Merciful Law

www.darbyrae.com

Connect with Darby

Amanda Parker

Collective Alternative“Making Business Personal”

www.collectivealternative.com

Connect with Amanda

be

t

he

b

os

s

ma

ga

zi

ne

b

et

he

bo

ss

ma

g.

co

m

BE THE BOSS MAGAzINE